Lee Odden

RSS Feeds and Online PR

Online PR is new territory for most marketers, even traditional public relations practitioners.

I recently had a Q/A with an offline PR agency specialist that I thought would be interesting to post here.

What are the most popular news feeds to subscribe to?

The beauty of RSS is that there are so many niche, quality sources. However, the most popular feeds overall may not be the best for any one individual. In other words, it depends on the interests of the user.

If a journalist is using an aggregator, which news feeds does it draw from?

Whichever feeds they’ve subscribed to. For perspective, your question is sort of like saying: “If a person is using an email program, who will they get emails from?” Most feed aggregators offer pre-selected feeds, but you can also add feeds.

Lee Odden

Jim Boykin Blog on Fire

Lee Odden     Blogging News, SEO

Not “really” on fire, but lots of great info on Jim Boykin’s blog lately. I also like the polls that he runs in the sidebar.

A few great recent posts:

SEO PowWow Next Week – Jan 18th. (I wish I could go!)

Software vs. Manual Link Building and Management (look in the comments)

What does Google know about your domain names? by Nick Wilsdon

Lee Odden

Finding Good Blogs

Finding good blogs can be a challege. If you’re into voting for blogs, KBCafe Blog Award Voting is going on between now and Dec 31st. There are several search engine and marketing related categories including:

Best Google Blog
Best Yahoo! Blog
Best Microsoft Blog
Best Webvertising Blog
Best SEO Blog
Best Marketing Blog

This blog, Online Marketing Blog is somehow mentioned in the Best SEO Blog category along with some very good company: 

Search Engine Marketing Weblog – More of a news blog on search engines with some SEO.
Matt Cutts – Not an SEO blog per se. It’s about putting the kibosh on SEO. He even dreams of it!
Search Engine Roundtable – More about SEO than any others in my opinion.

Lee Odden

SES Chicago Day 2 Wrap Up

This is the first SES conference I’ve been to where there were no large scale events sponsored by any of the major search engines. There are smaller, invite-only gatherings, but they only involve a small number of attendees. 

I opted to check out some of the Chicago steak houses recommended to me by Jolina, one our Public Relations rockstars, who is from the area.

On Sunday, Andy from WebCertain and I first checked out Harry Caray’s.  This place is definitely a Chicago tradition in sports bars. Unfortunatley, their interpretation of what "medium" means was very different than what Andy and I had in mind. Service was excellent though.

Lee Odden

RSS Feed Button Tool

Lee Odden     Blog Marketing, Blogging News, RSS

RSS Feed Buttons
According to a white paper on RSS (pdf) sponsored by Yahoo and Ipsos Insight, providing easy ways for users to subscribe to RSS feeds using their favoriate feed reader or aggregator can improve distribution of that feed.

Thomas, our SEO Designer and blog marketing guru, has made a very cool tool for quickly creating up to 14 RSS feed subscription buttons or chicklets for your blog.

Just fill in the blog title, blog url and feed url and the for will reply with code for subscription buttons to: Rojo, My Yahoo, Bloglines, newsgator, My MSN, Pluck, NewsBurst, searchfox, Google Reader, My AOL, del.icio.us, Feedster, Furl and Yahoo My web.

I must say, it is a very useful tool!

 

 

Lee Odden

Pubcon X – RSS Feeds and Podcasting

In this session on day two of the Pubcon 10 conference, presenters provided very good insight into how podcasting and RSS are being used now and what’s in store for the future.

First up was Amanda Watlington from Searching for Profit.

Sound files (podcasting) is not such a new topic. What’s new are the tools for production and distribution. Podcasting is growing fast. Avg subscribers per podcast 65. It’s not realistic to expect a large audience right away, it must be built up.

According to TDG Research, there will be 56.8 million users of podcasts by 2010.

How cane search marketers make money from podcasting?

  • Content
  • Advertising
  • Publishing (RSS)
  • Marketing Podcasts to listeners
  • Tools such as directories to help listeners find podcasts
Lee Odden

Online Marketing Resources Blog

Just a reminder/announcement that I am posting links to very interesting news bits, stories and blog posts over at Online Marketing Resources Blog, when I do not have time to write a complete review here.

Today there are goodies ranging from a new Google patent that will make personalized search standard for everyone to the new and very cool Yahoo Maps beta. Check it out.

Tags: Online Marketing