For many companies, blogging is akin to content marketing. Of course there are many other content marketing tactics besides blogging, but because of the ease of publishing, promotion and optimization, it’s one of the more popular ways to connect with customers through content.
And yet there are challenges for many of the businesses that rely on blogging as an essential part of their content marketing mix. If you’re not happy with the performance of your business blog, here are 5 basic, yet often overlooked steps for making your blogging more effective.
1. Revisit Your Blogging Goals
Of course you’ve set goals for your blog. But how long ago was that? When was the last time you revisited those goals?
The more relevant readers of your blog content, the more opportunities to attract, engage and convert those readers in your online sales efforts.
“Can we increase our blog readership by 50% in the next 6 months?”
Over the past 10 years I’ve had more than enough opportunities to consider whether the investment in time and resources to blog has been worth it.
The human voice can convey much more meaning through tone and inflection than the printed word ever can. It’s why millions of Americans sat, fixated, during the Golden Age of Radio – listening to everything from adventure, comedy and drama to classical music concerts, news and farm reports.
