Podcast Marketing Archives - Online Marketing Blog

10 Crucial Steps for Launching Your B2B Podcast Into the Wild

Joshua Nite on Oct 14th, 2019 B2B Marketing, Podcast Marketing, Podcasting

Hey, friend, have you heard the good news about podcasts?

Given the most recent stats, it’s highly likely you have. Over half of all Americans over 12 years of age have listened to at least one. Podcasts have well and truly hit the mainstream. In other words, the gold rush is on for brands looking to connect with a highly-engaged, long-attention-span audience.

However, getting a podcast up and running isn’t as simple as publishing a blog. We recently published an entire B2B podcasting webinar to walk you through the entire process, from conception to publication. This post will zero in on the choices you need to make and the steps you need to take to release your podcast into the wild.

10 Crucial Steps for Launching Your B2B Podcast Into the Wild

3 Examples of Brands Using Podcasts to Increase Sales, Offer Value & Build Audiences

Debbie Friez Content Marketing, Podcast Marketing

MIMA Event Podcasting

[Note From Ashley: TopRank Marketing team members Debbie Friez and Joel Carlson recently attended a Minnesota Interactive Marketing Association (MIMA) event in Minneapolis and collaborated to bring you the insights below from the event.]

Long gone are the leisurely evenings and weekends where people disconnected from the outside world and made time to relax. Today’s consumers are ALWAYS connected and constantly consuming information from a variety of sources.

The question for marketers is: how can you capture the attention of your audience while they’re on the go and multi-tasking constantly? One of the solutions that has surfaced in recent years is incorporating podcasts into your digital marketing mix.

Below we’ll dive in to three case studies MIMA social broadcasting event that uncover how different brands are working podcasts into their marketing strategy.

3 Examples of Brands Using Podcasts to Increase Sales, Offer Value & Build Audiences

Session: Podcast & Audio Search Optimization SES 2007

Lee Odden Online Marketing, Podcast Marketing, Search Engine Strategies

Search engines love text and people love engaging content. This message was made clear during the SES session on Podcast & Audio Search Optimization where Daron Babin of Webmaster Radio, Amanda Watlington of Searching for Profit and Rick Klau of Google presented on the opportunities of search marketing with audio.

Audio search has come a long way and still, we’ve barely tapped into the full potential for audio content.
But why should we podcast? Watlington tells us that the value of audio content lies in its ability to create and foster an emotional connection with the audience. It is yet another opportunity to engage users while adding a human context to the message.

The concerns broached by the audience included the question of whether or not podcast and audio optimization made sense those in B2B marketing.

Session: Podcast & Audio Search Optimization SES 2007

Session – Podcast & Audio Search

TopRank Marketing Editor Online Marketing, Podcast Marketing, Search Engine Strategies

The podcast and audio search session was very good. It started with Amanda Watlington giving an overview of of podcasting. Other speakers included Darion Babin of Webmaster Radio and Rick Klau of Feedburner. They all made excellent points on podcasting. Takeaway points included:

Bandwidth can be costly, but it’s worth it.
Don’t just get into iTunes, submit podcasts everywhere.
Make it as easy as possible for users to subscribe.
Quality does matter so get good software, a good microphone and a pop screen.
Prepare for growth.
Always transcribe your shows and make that accessible to search engines.
Use Feedburner to distribute feeds. 302 redirect existing feeds.
Optimize show landing pages and show episode pages.
Validate feeds.
Educate and/or entertain in your podcast for success.

Session – Podcast & Audio Search

ad:tech Chicago – Big Brands and Podcasting

Lee Odden adtech, Blog Marketing, Blogging Strategy, Interactive Marketing, Marketing PR Conferences, Online Marketing, Podcast Marketing, Podcasting, RSS

Here is the next installment of Online Marketing Blog coverage of ad:tech Chicago 2006:

With a slight delay, this standing room only session started off with Moderator Henry Copeland of blogads.com introducing the speakers which included: Michael Moore of Nestle Purina Pet Care, Robert Claypoole “Consumer and Professional Relationship Marketing” for Johnson and Johnson Vision Care division, Heather Sefcik of Henkel Consumer Adhesives (Duck Tape) and Brian Bloom of Ligget Stashower, a marketing PR firm that works with the Duck Tape brand.

Heather and Brian Bloom did a tag team presentation with Heather starting things off by offering a quick Duck Tape 101 history. Starting in WWII, Duck Tape today is a household name with a cult like following. Duck Tape has “become cool”.

ad:tech Chicago – Big Brands and Podcasting

Podcast Interview on SEO and Press Releases

Lee Odden Blog Marketing, Blog Optimization, Interviews, Online Marketing, Online PR, Podcast Marketing, Podcasting, Press Release Optimization, TopRank Agency News

Last week I had two interviews on SEO, blogs and press release optimization. One was a podcast and the other published in a newsletter. You can find the podcast interview over at the Novita Issue Communications Blog where Ernie Landante keeps me honest and runs through questions on the synergy of search engine optimization and public relations as well as some of the mechanics of the press release optimization process. At least until I started making death threats. 🙂

The good people over at Web Certain have started a new “Ask the Experts” feature for their newsletter and in a brave move, decided to do an interview on SEO and blog marketing with yours truly. Topics range from Google dominance to how clueless most corporate executives are about blogging.

Podcast Interview on SEO and Press Releases

Interview with Daron Babin of WebmasterRadio.FM

Lee Odden Interviews, Marketing Industry News, Online Marketing, Podcast Marketing, SEO, Spotlight on Search

Spotlight on Search – Interview with Daron Babin of WebmasterRadio.FM

Photo courtesy Strikepoint Blog
There are many success stories on the web and one of the most interesting is WebmasterRadio.FM. The brainchild of Old, Old School SEO Daron Babin and his partner Brandy Shapiro, WebmasterRadio.FM has become the “go to” resource for live streaming radio and podcasts on all things related to search and interactive marketing.

After threatening Daron with sex, fame and a nice hangover, he succumbed to answering a few questions about how he got into the SEO game, what’s up with New Gen Media and his evil plan for a multi media search engine and delivery platform.

Tell us about your background, how did you get involved with search marketing?

Interview with Daron Babin of WebmasterRadio.FM

Podcasting and SEO

Lee Odden Blog Marketing, Online Marketing, Online PR, Podcast Marketing, Podcasting, Pubcon, RSS, SEO

About a month ago, Grant Crowell of Grantastic Designs posted an article at Search Engine Watch on SEO for podcasts, which pointed out how straightforward it would be.

Stephan Spencer also wrote up an informative list of Podcast SEO tips on his blog.

I would also like to point out a few things regarding how podcasts can support your online marketing efforts, particularly in conjuction with online PR.

The first is the very cool Podcast recording, production and hosting service offered by PRWeb Podcast.

As an example, TopRank recently did a PRWeb Podcast in conjunction with Blogs, SEO and online PR press release recently for the upcoming WebmasterWorld Pubcon conference in Boston. David McInnis, the CEO and founder of PRWeb and I are speaking on the same panel about Public Relations.

Podcasting and SEO

Strikepoint SEO Podcast

Lee Odden Blog Marketing, Blogging Strategy, Marketing Industry News, Podcast Marketing, SEO

Dave Naylor and Mikkel De Mib Svendsen (gotta love the red suit) have launched a new SEO Podcast blog called Strikepoint in conjunction with WebmasterRadio.fm. I’ve listened to a few shows already and it’s very good (and funny). The show on BMW Germany’s issues and Google is particularly interesting.
Here’s an entry about Outrageous And Contagious – Viral Videos. This is an interesting and timely post as I do believe viral/creative SEO is the future of organic search marketing. That and online PR.
If you haven’t checked out WebmasterRadio.fm’s awesome shows, you are missing out on some excellent information. Top voices in search marketing from Danny Sullivan to Tim Mayer of Yahoo talk about current issues, tactics and trends. Fire up your iPod because these shows are a must-listen.

Strikepoint SEO Podcast