It’s never impressive to hear someone say they have a podcast. Making a podcast is easy! I have one that’s nearly a decade old and 400 episodes strong.
The hard part is getting people to listen. My personal podcast has maybe 200 monthly listeners and brings in just enough in donations to pay for our web host. And at that, we have 198 more listeners than a lot of podcasts out there.
The barrier to entry is low… but if you’re a B2B brand looking to engage with potential buyers, you’re going to want to aim higher.
How do you make a B2B podcast that actually gets listened to? One that inspires people to subscribe and tell their friends about it?