It’s no secret that we have made it our mission to elevate the world of B2B marketing. “Elevate B2B” has been the agency’s theme and mantra of the year, and we don’t see it going away anytime soon.
Our CEO Lee Odden shared in January, “from ‘boring-to-boring’ to being woefully behind B2C, there’s more than enough opportunity for us in the B2B marketing world to raise the bar.”
The TopRank Marketing team has been committed to elevating the industry, specifically targeting these three approaches:
1 — EXPERIENTIAL CONTENT
What good is content if the target customer is not engaged? Just like B2C audiences, B2B marketers and decision-makers want to experience brands through thoughtful, creative and innovative content. In our digital-first world, personally and professionally, marketers are drawn to messages that reach them where they are with memorial content experiences.