Photo: David Meerman Scott
One of the most coveted things a brand can earn is the emotional investment of their customers in the brand itself. That undeniable force that can make or break a business is why the Wall Street Journal bestseller, FANOCRACY – Turning Fans into Customers and Customers into Fans is a must read for marketers today.
Co-authored by best selling author and international keynote speaker David Meerman Scott and his daughter Reiko Scott, Fanocracy was 5 years in the making. David and Reiko have developed a blueprint of 9 steps for marketers to tap in to the most powerful marketing force in the world: passionate fans.