Digital marketing is a very competitive race. The team that is nimble, creative and working smarter will almost always win and keep the business in the end.
Many tools and processes have surfaced over the years that can help marketers improve their efficiency and deliverables. However, there are still many antiquated processes that still exist that may be hindering success.
Scott Brinker’s new book Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster and More Innovative takes a much needed look at the areas of marketing that are broken and ways that they can be fixed.
For every startup that succeeds, many more fail. But what is it that makes the difference between a successful company, and one that just doesn’t quite hit the mark? 
Having just finished re-watching the movie, Julie and Julia, I’m struck by how personal blogging has morphed into personal branding over the last decade. Julie Powell launched her food blog, providing readers a daily dose of meal prep and instruction based on The Art of French Cooking, the cookbook that revolutionized American cooking in the 60s.
Today’s post is like a virtual reunion with two people I have known in the search marketing industry for a long time that are also authors: 
