Pablo Picasso famously said: “Good artists borrow; great artists steal.”
Except that he probably didn’t come up with that zinger on his own. It’s been attributed to everyone from Mark Twain to TS Eliot.
Which proves the point: For memorable content, steal what you can and make it your own.
Your content is competing for your buyers’ attention. To make an impression, you have to be more informative, more entertaining, and more engaging than your competitors, both direct and indirect.
We’re not suggesting plagiarism here. We’re encouraging you to get a deep understanding of the landscape by conducting some competitive recon. Here’s how to use competitive research to bolster your B2B content marketing strategy and ultimately improve performance.