Even in the steadiest of times, content marketing can be a difficult field to project forward. The craft is fluid and fast-changing by nature. When customer preferences and behaviors are evolving, which is always, so too must the ways we reach and engage them.
Needless to say, predicting what lies ahead for content marketing is especially tough right now, as we wrap up a chaotic year of 2020 and stare into the uncertainty of 2021.
That doesn’t mean we won’t try!
As organizations lay out plans and strategies for the coming year, it’s vital to get a bead on trends and threadlines that will shape the terrain. Where should content marketers and strategists be setting their sights? Which challenges and opportunities stand out? What will be the keys to success?