How would you rate your content marketing efforts? How well are you incorporating SEO and Social Media? If you’re not sure or need to improve, read on.
We’re big fans of content marketing as you probably know and there’s a presentation on Content Marketing Optimization that I’ve been doing at search conferences lately (SES SF, SES CHI, Pubcon and soon SES London) that has evolved each time I give it. See the bottom of this post for an embedded copy of the latest version from Pubcon.
While there are an increasing number of definitions of what content marketing is, I tend to prefer:
Content Marketing: Aligning customer and brand objectives through content.
While the primary platforms for our application of this definition are online and more specifically, through search, social, online PR, email and certain kinds of advertising, I think a timelessly relevant definition needs to be general.