Content marketing is essential for B2B businesses providing both qualitative and quantitative returns. And while 6 in 10 marketers are planning to increase content marketing spends this year, success-rates still vary greatly as it’s a new concept for most.
Maria Pergolino, director of marketing for Marketo (a TopRank Online Marketing client) shared a presentation at the Marketo User Summit on getting the message out, focused on social media and content marketing tips/tricks.
How do you succeed in content marketing?
- Create content that sells
- Create a content map
- Optimize content for search
- Repurpose content
- Learn to succeed even in situations with little or no content