A recent comment on Online Marketing Blog in response to advice on Content Marketing Optimization states: “Why not write less and give more to gain credibility … reach the audience and the rest will follow?” It makes sense to create great content that people will interact with and share, growing visibility over time naturally. But that’s a superficial and often naive approach to content marketing.
Here’s the full comment from Kal:
“I find a lot of content is wasted! You see the site ranking and click! All you see is garbage and you know it is written for the search engines and not for the reader, researcher, consumer or the surfer.”