I’ve been thinking about how entering the content marketing space is not for the faint of heart. It can be a signifcant undertaking both in terms of resources and a change in an organization’s approach to marketing and sales. Obviously, content marketing is better for some companies and industries than others. Outside help also makes a difference.
While increasing numbers of companies are realizing they must provide more than product information to satisfy customers, many of those same companies fail by implementing random tactics and missing out on benefits like better search visibility.
In order to take full advantage of the significant gains in search traffic that are available with a content focused marketing effort, it’s essential to answer some key questions: