A big part of helping companies with Search Engine Optimization and content based marketing efforts is to assess the assets available. Digital Asset Optimization (DAO) involving multiple media, file types and distribution/search channels isn’t going to be efficient or effective unless there’s a firm grasp of a company’s available media and content production processes.
When TopRank works with prospective companies that want to take advantage of search and content based marketing, we go through a discovery process with them.
Here are a few of the questions companies should ask themselves to determine readiness for optimizing digital assets:
Resources:
- Is there a person or committee that “owns” the search marketing or social media marketing initiative?
- What departments, business units, cost centers and approval entities will be involved with the SEO program? Social Media?
Development of a content marketing strategy that speaks to the target audience plays a key role in successful execution of an overall online marketing program. Companies that embrace the social web as part of their marketing mix need to consider the content created within social media channels just as much as corporate web site content.