As more companies, marketers and industry professionals flood the web with content, the value of those with a true understanding of content marketing keeps going up. More noise increases the value of signal. If your content marketing defines you as that source of signal, you’ll consistently be found, referenced and chosen ahead of competitors. With 6 in 10 marketers spending more on content marketing in 2010, now, more than ever, is the time to find where content fits within your marketing strategy.
Some statistics from Technorati’s 2009 state of the blogosphere back up the efficacy of content marketing:
- 15% of bloggers say they are paid to give speeches on the topics they blog about