At Online Marketing Blog, content marketing is frequently a hot topic. And with good reason: it’s a vital skill for marketers. Not only do we at TopRank Online Marketing see great results implementing content marketing for clients, but the industry as a whole sees it as a clear trend. Consider the following stats:
- 6 in 10 marketers plan to spend more on content marketing in 2010.
- 71% of bloggers who maintain blogs for a business – their own or one they work for – report that they have increased their visibility within their industries through their blogs (as just one example of content marketing in action).
- Content marketing plays an integral role in many of the top digital marketing tactics marketers implemented in 2009.