Everyone has that one family member that invested in Bitcoin (or another cryptocurrency) – without knowing anything about it.

For my family, that person was my brother.

Before he invested in Bitcoin, he probably should have come with me to Joel Comm and Travis Wright’s Social Media Marketing World session on blockchain and cryptocurrency. That way he would understand the real value and potential of this new technology, instead of just blindly jumping on a hot investment trend.

One thing’s for sure after hearing from Joel and Travis – blockchain and cryptocurrency will revolutionize much of the world today, including marketing. Read on to learn why that is.

The World Is Ripe for Disruption

“Everything changes, nothing stays the same,” Joel said, using examples of disruption to prove his statement.

What do you think of when you think of augmented reality?

If you’re anything like me, you first thought of Snapchat filters, Pokemon Go, or the useful measuring tape app you have on your phone.

Augmented reality (AR) and applying it to marketing campaigns is still a little bit of a mystery. It’s not as popular as other tactics, but it’s attractive because it creates more immersive experiences for customers. As a marketer, it’s something I need to learn a bit more about.

Because of this, Cathy Hackl’s session at Social Media Marketing World 2019 immediately caught my eye. As an AR technology thought leader and futurist, Cathy was able to give insight into how marketers can weave augmented reality into the marketing mix. Below, I share the top takeaways from her session.