Photos. Texts. Emails. Video. Digital is a pivotal part of our daily lives.
So what if we stopped using it?
Brian Solis, the author of Lifescale: How to live a more creative, productive and happy life, wants us to think hard about our digital distractions and drop them from our habitual behavior. As digital marketers, this notion sounds antithetical to our mission. But Brian promises that disconnecting is beneficial to marketers as well.
Below, I share Brian’s thoughts on digital distraction and business from his session at Social Media Marketing World 2019.
Focus Is Elusive
“My ability to be creative, to dive deep, to focus, to give myself time away from my device, was not only difficult but impossible,” Brian said.