A few days ago, I was watching a 2005 episode of Doctor Who with my nine-year-old. He saw a strange artifact in a character’s hand. “What’s that thing?” he asked.
“An iPod,” I responded. “It’s like a smartphone, but it could only play music and had a black-and-white screen. No, no touchscreen. It held a LOT of music, though! Like hundreds of CDs! Okay, so a CD is…”
The point being: You kids need to get off my lawn.
Okay, the actual point being: Technology has changed fast in the past decade, and what used to be mind-blowing is now laughably obsolete. That’s doubly true in B2B marketing. We have the tools and tech to do amazing, iPhone-XS-Max-quality B2B lead generation.