B2B Marketing Blog - TopRank®

B2B Marketing views, news and interviews.

Email Marketing Tips

One of the most effective online marketing services TopRank Online Marketing implements for clients in addition to SEO and public relations is email marketing. Within our direct and email marketing practice there are several, very talented people responsible for this success. This article outlines some of the “whys” and high level “how to’s” of implementing a successful email marketing program.

In today’s ever changing and evolving world of blogs, IM, social networks and consumer disdain towards traditional advertising, it is a wonder how any marketing message reaches its intended audience. After all, each marketing message distributed is competing for the attention of its recipient with a multitude of other communication vehicles every second of the day.


Email Marketing Tips

Navigating a Marketing Dead End

A few months ago my husband and I were spending our free time cruising dealership lots after the dealerships had closed researching cars. However, we kept running into dead ends with dealerships who close their lots in the evening hours. Some of you might be thinking, “Why not shop for cars after hours online?”. We did that but still wanted to see for ourselves.

This got me thinking about how much business a dealership might be losing by not letting people cruise the lots in the off hours. We certainly didn’t take the time to go back to the dealerships during business hours, we just assumed they didn’t have what we wanted and kept on searching.


Navigating a Marketing Dead End

2006 Email Marketing Summit

Marketing Sherpa’s Email Marketing Summit is coming up in Chicago April 20th and 21st.

Scheduled tracks include: B-to-B, Ecommerce, Int’l, Newsletters, Delivery and List Growth.

There will be 21 Case Studies from real-world email marketers (big and small) including American Airlines, IBM, Doubleday Entertainment. Plus, practical, expert advice on:

  • email delivery (panel includes AOL)
  • Creative & newsletter design
  • growing your opt-in list (with quality names

It’s not all work though, some networking and play is in store with a Gala party at the House of Blues celebrating the winners of the Email Awards.

More information at Marketing Sherpa Email Marketing Summit

Speaking of email marketing, who is your favorite email marketing vendor? (lists, creative, distribution)


2006 Email Marketing Summit