Jolina Pettice

Navigating a Marketing Dead End

Jolina Pettice     Email Marketing, Online Marketing

A few months ago my husband and I were spending our free time cruising dealership lots after the dealerships had closed researching cars. However, we kept running into dead ends with dealerships who close their lots in the evening hours. Some of you might be thinking, “Why not shop for cars after hours online?”. We did that but still wanted to see for ourselves.

This got me thinking about how much business a dealership might be losing by not letting people cruise the lots in the off hours. We certainly didn’t take the time to go back to the dealerships during business hours, we just assumed they didn’t have what we wanted and kept on searching.


Navigating a Marketing Dead End
Lee Odden

BtoC Search Marketing Tactics

Lee Odden     AdWords, Blog Marketing, Email Marketing, Online Marketing, Press Release Optimization, RSS, Search Marketing, SEO

Many small and medium sized consumer products marketers strive for the biggest bang for the buck when allocating budgets. While our SEO firm specializes more in BtoB SEO, PR and blogs, there are some fundamental consumer product site promotion tactics we’ve found to be appropriate in many cases. Each is measurable to ROI and can be scaled to some degree.

  1. Pay per click – Advertising on Google, Yahoo, MSN
  2. Site optimization – Improving “natural” rankings on search engines
  3. Optimized press releases – Announce sales, contests or special offers via press release
  4. Blog marketing – Add a blog to web site to encourage search rankings, incoming links, interaction with consumers
  5. Paid inclusion and shopping feeds – Submit a feed of your products to Google’s Froogle.com, Yahoo Search Submit and possibly comparison shopping sites such as shopping.com, bizrate.com or amazon.com

BtoC Search Marketing Tactics
Lee Odden

2006 Email Marketing Summit

Lee Odden     Email Marketing, Online Marketing, Other Events

Marketing Sherpa’s Email Marketing Summit is coming up in Chicago April 20th and 21st.

Scheduled tracks include: B-to-B, Ecommerce, Int’l, Newsletters, Delivery and List Growth.

There will be 21 Case Studies from real-world email marketers (big and small) including American Airlines, IBM, Doubleday Entertainment. Plus, practical, expert advice on:

  • email delivery (panel includes AOL)
  • Creative & newsletter design
  • growing your opt-in list (with quality names

It’s not all work though, some networking and play is in store with a Gala party at the House of Blues celebrating the winners of the Email Awards.

More information at Marketing Sherpa Email Marketing Summit

Speaking of email marketing, who is your favorite email marketing vendor? (lists, creative, distribution)


2006 Email Marketing Summit