Everyone is influential about something and if you want to be the “best answer” for that thing, then you should really read Mark Schaefer’s new book, Known. Today I’m sharing a very rare thing: a guest post. To celebrate the recent launch of Known, Mark has put together this preview for you.
For the past two years I’ve been obsessed with answering a single question: Can anybody become known in the world today?
Why would I be obsessed with something like that? Because I’ve come to realize that so many of our professional and personal goals have become tied to this idea. What about you? What do you want to do next in your life?
Do you dream of writing a book or beginning a speaking career?
It’s one thing to use social channels to promote an idea and quite another to put those ideas into action in a successful way. Now more than ever, we need trusted sources of insight and leadership to guide the future of digital business.
Apple. Google. Disney. These are some of the 
As you know, we rarely run guest posts but today I’d like to welcome best selling author 
About today’s guest post: As companies mature their online presence though more robust social engagement, individuals within those companies are advancing use of social technologies to communicate and collaborate publicly. At the same time, consumers’ evolving use of social platforms has lead to increased expectations for brand information 
Whether it was at 
When you work in the digital world, there are insightful, smart and good people you “meet” online that you really look forward to meeting in real life. Ekaterina Walter is one of those people who I finally met at a BlogWorld conference 4 years ago.
Today’s post is like a virtual reunion with two people I have known in the search marketing industry for a long time that are also authors: 
On occasion we connect with smart people and ideas we think are worth sharing as a guest post here at 
According to 