Huge congratulations to Joe Pulizzi on the release of the completely updated and expanded edition of Content Inc. Also thanks to Joe for contributing one of the handful of guest posts we’ve ever accepted here at TopRank’s B2B Marketing Blog. Along with thousands of other marketers, I’ve learned a lot from Joe and you will too.
Read on to discover 10 ways you can drive revenue for your business through content marketing from the Godfather of Content Marketing himself:
Whether you are a marketing professional, content entrepreneur or a media executive, driving revenue from an audience is always the same. Once you build a loyal and trusting audience through your content marketing or media strategy, there are 10 different ways to generate revenue: six direct sources and four indirect sources.