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B2B Marketing News: Top B2B Content Barriers Study, Google Adds New My Business Data, Top Posting Times Report, & Tech Spending On The Rise

Lane Ellis
Lane Ellis on Jan 15th, 2021
Online Marketing News

2021 January 15 MarketingCharts Chart

The Top Barriers to Creating Great B2B Content [Study]
Workload, resources, interference and changing priorities rank as the leading obstacles faced by B2B content marketers, according to recently-released survey data of interest to digital marketers. MarketingProfs

Google My Business launches new performance reporting
Google has added new performance reporting features to its Google My Business service, which now includes search term data from Google Search and Maps, among other new reporting information available. Search Engine Land

The Best Times to Post Your Social Media Updates in 2021 [Infographic]
One LinkedIn post a day published on Tuesday through Thursday between 7 to 10 a.m. or 5 to 6 p.m. are the top posting days and times on the platform, according to newly-released report data, which also covers other social media platform top posting times. Social Media Today


B2B Marketing News: Top B2B Content Barriers Study, Google Adds New My Business Data, Top Posting Times Report, & Tech Spending On The Rise

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Break Free B2B Marketing: Oliver Christie on Making Life Better With AI

Susan Misukanis
Susan Misukanis on Jan 14th, 2021
B2B Marketing, Video Interviews

Oliver Christie of PertexaHealthTech Image

Just what is a B2B influencer, and what do they actually look like?

In our third season of Break Free B2B Marketing video interviews we’re having in-depth conversations with an impressive array of top B2B influencers, exploring the important issues that each expert is influential about.

Successful B2B influencers have a rare mix of the 5 Ps — proficiency, personality, publishing, promotion, and popularity — as our CEO Lee Odden has carefully outlined in “5 Key Traits of the Best B2B Influencers.”

Offering up all of those boxes and more is Oliver Christie, chief artificial intelligence (AI) officer at PertexaHealthTech, who we’re delighted to be profiling today.


Break Free B2B Marketing: Oliver Christie on Making Life Better With AI

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B2B Marketing News: LinkedIn’s 2021 Planning Report, Traits of Top B2B Performers Study, Google’s Question Hub, & Apple’s Search Aspirations

Lane Ellis
Lane Ellis on Jan 8th, 2021
Online Marketing News

2021 January 8 Fortella Chart

LinkedIn Shares New Usage Insights for Your 2021 Planning [Infographic]
Microsoft-owned LinkedIn (client) has released updated usage statistics showing that the professional social network’s LinkedIn Live video streams have increased by 89 percent since March, along with strong levels of member engagement — two of numerous statistics of interest to digital marketers. Social Media Today

Google Question Hub Is Open & It’s A Great Way To Find Content Ideas
Google has rolled out a new service showing unanswered search question data, offering U.S users access to its Question Hub for the first time — a feature previously only available in three non-U.S. nations. Search Engine Roundtable


B2B Marketing News: LinkedIn’s 2021 Planning Report, Traits of Top B2B Performers Study, Google’s Question Hub, & Apple’s Search Aspirations

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B2B Marketing News: B2B Video ROI Climbs, Google Updates Audience Manager, Rising Social Network Usage Forecast, & Qualtrics Files For IPO

Lane Ellis
Lane Ellis on Jan 1st, 2021
Online Marketing News

2021 January 1 MarketingCharts Chart

Social networks will experience a pandemic-driven boost in 2020—but not equally
Greater than predicted numbers of users have flocked to social media this pandemic year, according to recently-released survey data of interest to digital marketers, with 150 million more global users for 2020 than previously estimated. eMarketer

Snapchat Shares New insights into Consumer Behavior and Trends
Mobile eCommerce, augmented reality (AR) campaigns and an uptick in video are among the key shifts in consumer trends and behavior, according to a newly-released user insight report from Snapchat. Social Media Today

Twitter expands API features for developers tracking the public conversation
Better integration of Twitter’s new tweet reply privacy control features are among an array of new API inter-connectivity changes, the social media platform recently announced. TechCrunch


B2B Marketing News: B2B Video ROI Climbs, Google Updates Audience Manager, Rising Social Network Usage Forecast, & Qualtrics Files For IPO

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Happy Holidays from the Team at TopRank Marketing

Lane Ellis
Lane Ellis on Dec 25th, 2020
B2B Marketing, Digital Marketing, Marketing & PR Industry

2020 has been a uniquely challenging year for marketers the world over, yet the difficulties have served to bring us together in new ways, and as we enter the holiday season all of us at TopRank Marketing bring you special wishes for health and happiness.

For all of us this has been one of the most challenging years in history, and as each of us works hard to meet the hurdles that 2020 has thrown in our path, we can take pride in what we’ve accomplished despite the difficulties that none of us could have envisioned a year ago.

The trust our new and long-time clients have continued to place in us has allowed us to reach record levels of client retention, and for this we are very thankful.


Happy Holidays from the Team at TopRank Marketing

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B2B Marketing News: Top B2B Investments For 2021, LinkedIn’s New Company Product Pages, Adobe’s CX Report, & Google’s 3D Search Content

Lane Ellis
Lane Ellis on Dec 24th, 2020
Online Marketing News

2020 December 24 2Checkout Chart

B2B Businesses More Likely To Keep Third-Party Ad-Tracking Secrets From Customers
72 percent of B2B firms say they acknowledge ad tracking and don’t inform customers, compared to some 58 percent of their B2C counterparts, according to recently-released survey data. The report also noted that B2B firms were twice as likely to rate third-party ad platforms as having done a good job of explaining how data is being used. MediaPost

LinkedIn Adds New ‘Products’ Tab on Company Pages to Highlight Specific Products
LinkedIn (client) has launched new product highlighting features to company pages on the platform, in the form of a products tab, allowing digital marketers to augment products with testimonials and customer endorsements, along with noting an additional forthcoming services marketplace feature, the Microsoft-owned firm recently announced. Social Media Today


B2B Marketing News: Top B2B Investments For 2021, LinkedIn’s New Company Product Pages, Adobe’s CX Report, & Google’s 3D Search Content

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B2B Marketing News: Top B2B Marketing Pandemic Skills, Marketing Word of The Year, Bing Adds Analytics Features, & LinkedIn’s New Stories Ads

Lane Ellis
Lane Ellis on Dec 18th, 2020
Online Marketing News

2020 December 18 MarketingCharts Chart

Some B2B Brands Are Going All-in On Digital Advertising
B2B digital advertising spending has largely skirted the sizable losses seen in traditional ad spend, and certain B2B brands have started shifted more budget dollars to digital media, according to recently-released eMarketer study data of interest to B2B marketers. ANA

The Road To Chatbots, Virtual Assistants For B2B Marketers, Per Forrester
The B2B buyer journey has changed almost entirely into all-digital experiences, and B2B marketers who rush the process by using traditional chatbots or virtual assistants risk losing customers, according to newly-released Forrester survey data. MediaPost

Facebook Expands Brand Collabs Manager to Include Facebook Groups, Adds New Group Post Options
Facebook has augmented its Brand Collabs Manager tool, with the inclusion of several new partnership location features aimed at helping influencer marketing and brand partnerships through the use of sponsored Facebook group posts, the social media giant recently announced. Social Media Today


B2B Marketing News: Top B2B Marketing Pandemic Skills, Marketing Word of The Year, Bing Adds Analytics Features, & LinkedIn’s New Stories Ads

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B2B Marketing News: B2B Tech Marketers Hit Pre-Pandemic KPIs, Global Ad Forecasts Improve, B2B Buyer Advocacy Study, & Google’s New Ad Formats

Lane Ellis
Lane Ellis on Dec 11th, 2020
Online Marketing News

2020 December 11 Influitive Chart

One-Third of B2B Tech Marketers Say They’ll Meet Their Original KPIs This Year
42 percent of B2B technology executives say they’ll meet their revised 2020 key performance indicators, while 16 just say they won’t meet KPIs — two of several items of interest to digital marketers in recently-released survey data. MarketingCharts

Year-End Global/U.S. Ad Forecasts Improve Markedly
Three recently-released global advertising spending forecasts predict a much stronger outlook for 2021 than in 2020, with improvements in the global market especially better — up an average of 7.8 percent in the studies compared to 4.5 percent for the U.S. MediaPost


B2B Marketing News: B2B Tech Marketers Hit Pre-Pandemic KPIs, Global Ad Forecasts Improve, B2B Buyer Advocacy Study, & Google’s New Ad Formats

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Break Free B2B Marketing: Tim Crawford of AVOA on The New Normal

Susan Misukanis
Susan Misukanis on Dec 10th, 2020
B2B Marketing, Video Interviews

Break Free B2B Marketing Tim Crawford

Just what is a B2B influencer, and what do they actually look like?

In our new third season of Break Free B2B Marketing video interviews we’re having in-depth conversations with an impressive array of top B2B influencers, exploring the important issues that each expert is influential about.

Successful B2B influencers have a rare mix of the 5 Ps — proficiency, personality, publishing, promotion, and popularity — as our CEO Lee Odden has carefully outlined in “5 Key Traits of the Best B2B Influencers.”

Ticking all of those boxes is Tim Crawford, CIO strategic advisor at AVOA, who we’re thrilled to be profiling today.


Break Free B2B Marketing: Tim Crawford of AVOA on The New Normal

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B2B Marketing News: B2B Marketer Covid Impact Study, Google Tests New Podcast Carousels, Salesforce Buys Slack, & New Podcast Data

Lane Ellis
Lane Ellis on Dec 4th, 2020
Online Marketing News

2020 December 4 MarketingCharts Chart

Salesforce strikes deal to acquire Slack for $27.7 billion
Cloud services firm Salesforce will pay $27.7 billion to acquire online workplace communication service company Slack, a move seen as likely aiming to bring tighter integration between the two platforms, Salesforce recently announced. Ars Technica

Google Search Podcast Carousel Updated With Larger Graphics
Google has tested significantly larger podcast carousel images within search results, a move that if rolled out would provide marketers greater podcast visibility opportunities in Google search results, and signify the expanding role that podcasts have held over the past year. Search Engine Roundtable


B2B Marketing News: B2B Marketer Covid Impact Study, Google Tests New Podcast Carousels, Salesforce Buys Slack, & New Podcast Data

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Break Free B2B Marketing: Kevin Jackson of GC GlobalNet on Cloud Computing

Susan Misukanis
Susan Misukanis on Dec 3rd, 2020
B2B Marketing, Video Interviews

Kevin L. Jackson of GC GlobalNet

Cloud computing is a topic that can be mystifying for many. The fact of the matter, however, is that the global public cloud service market is projected to exceed $266 billion this year. That’s a lot of companies doing a lot of business in the cloud. When it comes to making sense of this complex creation and the way it works, there are few experts more knowledgeable than Kevin Jackson.

Breaking free from blindly accepting cloud computing and moving toward an active, knowledgeable use of the technology is something all B2B marketers and business owners need to understand. It’s also something Kevin Jackson is especially good at, which is why we invited him to be the first speaker during Season 3 of our Break Free B2B Marketing interview series.


Break Free B2B Marketing: Kevin Jackson of GC GlobalNet on Cloud Computing

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B2B Marketing News: B2B User Reviews, Instagram’s New Branded Reels, Writing To Reward, & Google’s Refined Smart Bidding

Lane Ellis
Lane Ellis on Nov 27th, 2020
Online Marketing News

2020 November 27 Uberflip Chart

Instagram turns influencer branded content on its head, giving advertisers greater control
Instagram has rolled out features that will give digital marketers new branded content options for its Instagram Reels and Live products, the Facebook-owned social media platform recently announced. AdAge

Write to Reward Your Reader
The Harvard Business Review takes a look at the role and power of rewarding your reader in writing, an element that applies especially well for the material content marketers write. Harvard Business Review

Google Ads’ Smart Bidding Enhances Predictions & Insights
Google has launched updated features to its Google Ads offering, with new smart bidding to offer more relevant predictions and new insights, the search giant recently announced. Search Engine Journal


B2B Marketing News: B2B User Reviews, Instagram’s New Branded Reels, Writing To Reward, & Google’s Refined Smart Bidding

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