Lane Ellis

Digital Marketing News: Buffer’s State of Social Report, LinkedIn’s Interest Targeting, Consumer Trust & Twitter’s Emojis

Lane Ellis on Jan 25th, 2019     Online Marketing News

2019 January 25 Buffer Chart

Buffer’s 2019 State of Social Report
Buffer recently released its 2019 State of Social report, offering an in-depth look at what digital marketers are focusing on and an examination of trends and how the industry is changing. Buffer

Twitter Releases its Official Marketing Calendar for 2019
Twitter has put out its 2019 version of so-called hashtag holidays, a handy calendar for digital marketers including traditional mainstream holidays as well as “Talk Like A Pirate Day” and others. Search Engine Journal

Legal tips for managing your influencer relationships
Protecting brand and influencer relationships has become a greater concern among marketers as the use of social influencers has risen, and AdAge takes a look at some legal safeguards and practices that can pay off in the long run. AdAge

Lane Ellis

Digital Marketing News: YouTube’s Bubble-Under Suggestions, New B2B Studies, & Making Marketing More Human

Lane Ellis on Jan 18th, 2019     Online Marketing News

2019 January 18 Digital Vidya Chart Image

Best B2B Content: Analysis and Insights from Over 50,000 Articles
B2B content marketing produced some shining examples and strong results during 2018, and BuzzSumo has parsed through more than 50,000 posts to find examples of the best, along with an examination of some of the factors that helped the strongest B2B content rise. BuzzSumo

YouTube is testing new, blue recommendation bubbles that appear under videos
YouTube has begun testing a new type of video recommendation and filtering system, with under-video suggestion bubbles for both mobile and desktop users, a move aimed at improving the video giant’s often-maligned automated recommendations. The Verge

Study: Two-Thirds Of B2B Brands Are Pushing Digital Transformation
Nearly two-thirds of B2B brands are making efforts to implement the type of digital transformation that improves the customer experience, according to recent survey data, one of several insights of interest to digital marketers. MediaPost

Lane Ellis

Digital Marketing News: Facebook Usage Data, Google Teams With Nielsen, AI Is Eating Advertising, & B2B Podcasting Growth

Lane Ellis on Jan 11th, 2019     Online Marketing News

2019 January 11 SocialBakers Image

Inside Google Marketing: 4 ways we’re planning for an automated future
Google plans to seek out better data for a more automated future, the search giant recently announced, along with other insight for users of its Google Marketing Platform, including optimized data points and scalable creative templates. Think With Google

Comscore and Nielsen are racing to become the one true cross-platform measurement provider
2019 will see both Google and Nielsen increase efforts to lead the way in online traffic and usage measurement, using expanded measurement tools each plan to begin rolling out in the coming months. Digiday

AI Is Eating Advertising – And 2019 Will Be Critical For Getting It Right
Artificial intelligence is playing a greater role in digital marketing, utilizing vast amounts of existing demographic data, and AdExchanger takes a look at how this shift has affected the way marketers work. AdExchanger

Lane Ellis

Digital Marketing News: Google’s Take on URL Structure, B2B Tech Marketing Trends Survey, NPR’s RAD Podcasting, & Decentralised AI

Lane Ellis on Jan 4th, 2019     Online Marketing News

2019 January 4 MarketingCharts Image

What B2B Tech Marketers Are Planning for 2019
Video marketing, Account-Based Marketing (ABM), and on-demand and influencer marketing strategies lead the list of practices digital technology marketers plan to adopt during 2019, one of several findings in recent survey data. By the end of 2019 influencer marketing strategy adoption is expected to expand to 48 percent, a significant increase over 2018’s 31 percent. MarketingCharts

Instagram CPCs, CPMs drop as click-throughs continue to climb
Instagram advertisers have seen good news lately, as cost-per-click (CPC) and cost-per-impression (CPM) rates have fallen at the same time that click-through-rates (CTR) have jumped, according the recent report data focusing on the third quarter of 2018. Marketing Land

Lane Ellis

Digital Marketing News: Google Lens & Visual Search Updates, Social ROI Study, & App Ad Market Growth

Lane Ellis on Dec 28th, 2018     Online Marketing News

2018 December 28 Instagram Chart

Over 70 Percent of Millennials on Twitter Have Commented on Companies’ Customer Service
More than 70 percent of millennial Twitter users have left comments for the customer service accounts of at least one company, according to new survey data. 62.48 percent of surveyed Twitter users also say that personalized responses to their comments represent the top way brands can improve their social media customer care. AdWeek

AppsFlyer: App ad market to grow 136% to $64.1 billion from 2017 to 2020
By 2020 app advertising will grow to become a $64.1B market segment, a 136 percent jump from 2017, according to new market research study data, representing a year-over-year rate of 34 percent growth. VentureBeat

Lane Ellis

Digital Marketing News: Google’s WordPress Plugin, Snapchat Marketing, Facebook & Google Ad Bidding, & Mobile RTB Spend Rises

Lane Ellis on Dec 21st, 2018     Online Marketing News

2018 December 21 ZipChart Image

Google Introduces WordPress Plugin With Integrated Analytics, Search Console, More
Google has launched a WordPress plug-in called Site Kit that offers convenient access to various Google tools including AdSense, Search Console, Analytics, and PageSpeed Insights, among others. Search Engine Journal

Marketers’ use of Snapchat is on the rise — but is still a fraction of Facebook and Instagram
Snapchat has seen an increase in use as a marketing platform, despite lacking some of the flexibility powerhouses like Facebook and Instagram allow, according to recent forecast data from eMarketer and others. L.A. Biz

Search Engine Marketing: Why People Click on Paid Search Ads
Seventy-seven percent of people are confident that they can recognize paid search advertisements, and 75 percent find paid search eases the buying process, according to new survey data. Clutch

Lane Ellis

Digital Marketing News: Facebook’s Sponsored Results, Google+ Shutdown, Consumer Brand Trust, Instagram’s Ad Spend Up

Lane Ellis on Dec 14th, 2018     Online Marketing News

2018 December 14 Headway Capital Image

Facebook relaunches search ads to offset slowing revenue
Facebook has announced that it will relaunch its sponsored search results and Marketplace advertising. This is the return of an option unavailable to digital marketers since 2013, a move that could help Facebook offset recent decreased revenue trends. TechCrunch

Consumers Say Brands Ask for Too Much Information
Brands asking for too much personal information is the leading cause of mistrust among U.S. consumers, at 35.9 percent. The second leading cause of mistrust is the result public data scandals at 28 percent, among several findings relevant to digital marketers in a recent Jebbit survey. eMarketer

Will Ad Dollars Continue Shifting From Facebook to Instagram in 2019? New trends report data
Instagram has continued to draw more advertising dollars than its parent company Facebook, according to new report data from Socialbakers. AdWeek

Lane Ellis

Digital Marketing News: Facebook’s Keyword Alerts For Groups, YouTube’s Stories, B2B Budget Study, & Social Transparency

Lane Ellis on Dec 7th, 2018     Online Marketing News

2018 December 7 Outgrow Image

Facebook’s Testing New ‘Keyword Alerts’ for Groups
Facebook has begun testing a Groups feature allowing administrators to receive alerts for keywords, an especially welcome addition for those managing large Facebook Groups, and a new opportunity for digital marketers to monitor relevant subjects. Social Media Today

10 Things Cyber Week Reveals About U.S. Consumers
Mobile and click-to-collect online orders in the U.S. were up 40 percent from 2017, while 23 percent haven’t begun holiday shopping yet, two of the numerous recent revelations from the National Retail Federation. AdWeek

What Consumers Want From Brands: Transparency on Social Media
Social media transparency tops the list of what U.S. consumers want most from brands, according to recent Sprout Social survey data. Admitting mistakes and providing honest responses to customer inquiries led the list of methods customers feel demonstrate brand transparency.MarketingProfs

Lane Ellis

Digital Marketing News: Google Updates Search Console & Map Hashtags, MarTech’s Growth, Blogging Trends & Color Psychology

Lane Ellis on Nov 30th, 2018     Online Marketing News

2018 November 30 DesignAdvisor Image

Google Search Console To Replace Search Analytics With Performance Report
Google has given notice that a new performance report will soon replace the existing search analytics collection of data in its popular Google Search Console tool. Search Engine Roundtable

40 Facts About How Color Psychology Can Boost Your Website Conversions [Infographic]
Color has long been known for playing a role in how we feel about marketing campaigns, and a new infographic explores a slew of information about the psychology of colors. Social Media Today

Blogging Statistics and Trends: The 2018 Survey of 1000+ Bloggers
What works well among successful bloggers was examined in a recent survey, revealing numerous fascinating trends and statistics relevant to digital marketers. Orbit Media Studios

Lane Ellis

Digital Marketing News: LinkedIn’s Company Page Update, B2B Tactics, Google’s Search Comments, & Holiday Marketing Trends

Lane Ellis on Nov 23rd, 2018     Online Marketing News

2018 November 16 News Animoto Chart Image

2018 Holiday Social Marketing Trends [Infographic]
During this year’s holiday season digital marketers will continue to find success via social media, with video being especially strong, according to data from a new Animoto trends report. Social Media Today

Digital ad spending grew to $49.5B in the first half of 2018, according to IAB
The Interactive Advertising Bureau’s latest report showed continuing rapid growth in digital advertising spending, reaching $49.5 billion in the U.S. during the first six months of 2018, among other findings. TechCruch

LinkedIn Re-Created Its Company Pages Experience From Scratch
LinkedIn (client) has rebuilt its Company Pages from the ground up, offering a full array of new features and updates to existing tasks, and AdWeek takes an initial look. AdWeek

Lane Ellis

Digital Marketing News: LinkedIn Gets Events & Objective-Based Ad Features, Growing Nanoinfluencers, & MarTech Trends

Lane Ellis on Nov 16th, 2018     Online Marketing News

2018 November 16 News Buffer Chart Image

We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands (New Stories Research)
A new study from social media management platform Buffer takes a close look into Instagram Stories and how 200 leading global brands are utilizing the popular feature. Buffer

LinkedIn Introduces Public Beta of Objective-Based Advertising in Campaign Manager
LinkedIn has unveiled objective-based advertising for its Campaign Manager, with a slew of features and easier campaign creation functionality. LinkedIn (client)

Are You Ready for the Nanoinfluencers?
The New York Times takes a close look at the increasingly wide scope of nanoinfluencers in the social media and marketing landscape. The New York Times

The Top Factors That Slow B2B Purchases
Data from a recent B2B survey revealed that lack of information was the leading factor slowing down purchases, one of several insights relevant to digital marketers. MarketingProfs

Lane Ellis

Digital Marketing News: Google’s Demographic Targets, People Analytics, Pinterest’s Carousel Ads, & the Psychology of Social Sharing

Lane Ellis on Nov 9th, 2018     Online Marketing News

2018 November 9 News CallMiner Image

The Importance of Listening to Customers [Infographic]
How customer interactions affect your bottom line, why they leave, and the important of listening are all examined in a new infographic from CallMiner. HubSpot

With B2B Marketing, It’s Back to the Basics
Going back to the basics can pay off in the B2B marketing world, and the benefit of segmentation is the focus of a new customer-relationship-management-centric take on this sector of digital marketing. destinationCRM

Better People Analytics
The analytics of people has become increasingly important, with over 70 percent of firms now saying people analytics is a high priority, and the Harvard Business Review takes a close look at the trend. Harvard Business Review