B2B Sellers: Marketplaces Are Here — Are You Ready?
B2B buying and selling has changed alongside similar shifts that are being seen in consumer areas, and research firm Forrester takes a look at the new center of commerce that B2B marketplaces represent. Forrester
Facebook quietly acquired a startup to build a live-shopping feature
Facebook recently confirmed that it has acquired live-shopping startup Packagd, which will augment the social media giant’s Marketplace selling feature, and eventually offer new options for digital marketers. AdAge
Pinterest CMO on Marrying Aggressive Growth with the Company’s Brand Image
eMarketer takes a look at how Pinterest’s first chief marketing officer is tackling the unique challenges faced by the image-centric social platform, as it attempts to woo greater numbers of digital marketers as well as users. eMarketer