B2B Marketing Blog - TopRank®

B2B Marketing views, news and interviews.

Contact Us

MENUMENU
  • Services
    • Influencer
      • Start Your B2B Influencer Pilot
    • Content
    • Search
  • Insights
    • Blog
    • News
    • Resources
  • Our Work
    • B2B Technology
    • IT Service Management
    • Project Management Software
    • Social Networks
    • Supply Chain
  • About Us
    • Meet the Team
    • Careers
  • Connect

Elevate B2B Marketing News: B2B Data Quality Investments, Google Updates Quality Guidelines, & Ethnic Diversity In Marketing Study

Lane Ellis
Lane Ellis on Dec 23rd, 2022
Online Marketing News

2022 December 23 DataAI Image

Changes to California’s Privacy Law Will Affect B2B Brands
When B2B exemptions to the California Consumer Privacy Act (CCPA) end in January 2023, privacy notices when engaging leads and other changes will be required for compliance with the California law, and the Association of National Advertisers (ANA) has taken a look at how the new requirements will affect B2B brands and marketers. ANA

B2B Leaders Are Facing More Headwinds in Data Quality Investments
Budget concerns, lack of internal resources, and the inability to show return-on-investment (ROI) proof were cited as being among the biggest obstacles when it comes to B2B data quality investments, according to newly-released survey data. MarketingCharts


Elevate B2B Marketing News: B2B Data Quality Investments, Google Updates Quality Guidelines, & Ethnic Diversity In Marketing Study

Elevate B2B Marketing News: B2B Marketing Budgets Rising, Thought Leadership’s Growing Role, Instagram’s New Notes, & Influencer Spending Climbs

Lane Ellis
Lane Ellis on Dec 16th, 2022
Online Marketing News

2022 December 16 MarketingCharts Image

Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023
41 percent of marketers have said that they plan to increase their influencer marketing spending in 2023, with 34 percent of B2B marketers having noted that they plan to increase overall marketing budgets — two of several findings of interest to digital marketers contained in newly-released survey data. MediaPost

Why tightly connected branding yields higher online B2B sales [Forrester Survey]
Despite 53 percent of B2B marketers noting that they have completed a purchase through a digital channel, how smoothly that process takes place is in need of improvement to reduce friction and complexity, according to recently-published Forrester Research report findings. Digital Commerce 360


Elevate B2B Marketing News: B2B Marketing Budgets Rising, Thought Leadership’s Growing Role, Instagram’s New Notes, & Influencer Spending Climbs

Elevate B2B Marketing News: LinkedIn’s B2B Marketing Trends, SEO Adoption Climbs, & New Pew & Gartner Marketing Reports

Lane Ellis
Lane Ellis on Dec 9th, 2022
Online Marketing News

2022 December 9 Brightedge Chart

LinkedIn Details 3 B-to-B Marketing Trends That Will Shape 2023
The B2B marketing industry will undergo significant transformation in 2023 and beyond, with more personalized and meaningful outreach, a shift to minimizing risks, and greater engagement with high-probability buyers — three of several findings of interest to B2B marketers from LinkedIn (client) shared with Adweek. Adweek

Podcasts Are Now A Top Source of Thought Leadership Content in the US
Social media business influencers, traditional email newsletters, also with webinars and virtual panels joined business podcasts as the top thought leadership content sources among business decision-makers, according to recently-released survey data. MarketingCharts

New LinkedIn Analytics: More Insight Into Followers & Top Posts
Microsoft-owned LinkedIn has rolled out an array of new performance measurement features for posts on the professional social media platform, including new content impression and interaction data, along with updated follower demographic information, LinkedIn recently announced. Search Engine Journal


Elevate B2B Marketing News: LinkedIn’s B2B Marketing Trends, SEO Adoption Climbs, & New Pew & Gartner Marketing Reports

B2B Marketing News: B2B Influencer Marketing A Growing Priority, LinkedIn’s Scheduled Posts & Competitor Analytics, & The Media Time Paradox

Lane Ellis
Lane Ellis on Dec 2nd, 2022
Online Marketing News

2022 December 2 Pega / ANA Chart

Changes to B2B ecommerce coming fast [SURVEY DATA]
B2B executives expect eCommerce revenue to grow from 20 percent to 31 percent during 2023, while in 2021 digital-first B2B buyers said that they utilized 10 separate sales channels, up from 7.5 in 2020 — two of several findings of interest to B2B marketers contained in newly-published report data. Digital Commerce 360

3 Trends Driving The Consumerization Of B2B E-Commerce
60 percent of digital-first B2B buyers have said that they view e-commerce experiences as very important, with some 67 percent noting they switched to vendors that presented a more consumer-like experience, according to recently-released survey data. Forbes


B2B Marketing News: B2B Influencer Marketing A Growing Priority, LinkedIn’s Scheduled Posts & Competitor Analytics, & The Media Time Paradox

B2B Marketing News: Rising B2B Ad Spend, Top B2B Marketplaces, Influencer Marketing’s Resiliency, & WhatsApp’s New Business Search

Lane Ellis
Lane Ellis on Nov 25th, 2022
Online Marketing News

2022 November 25 IAB Chart

The Top 50 B2B Marketplaces: A New Ranking
B2B marketplaces have raised more than $1.7 billion during the first nine months of 2021, with Faire, Joor, and Indigo AG topping the list of B2B marketplace startups, according to newly-released report data of interest to digital marketers. Modern Distribution Management

Why influencer marketing, still a small slice of digital budgets, seems recession-proof
U.S. organizations are expected to spend $6.16 billion on influencer marketing during 2023, climbing from the $5 billion seen during 2022, as influencer marketing has appeared to be more resilient than other forms of marketing, with influencer marketing budgets staying strong, according to recently-published forecast data. Insider Intelligence


B2B Marketing News: Rising B2B Ad Spend, Top B2B Marketplaces, Influencer Marketing’s Resiliency, & WhatsApp’s New Business Search

B2B Marketing News: B2B Content Promotion, Social Trends Report, LinkedIn’s New Guide, Gender Bias Study, & AI Changes Creative Work

Lane Ellis
Lane Ellis on Nov 18th, 2022
Online Marketing News

2022 November 18 MarketingCharts Chart

One Way to Set B2B Content Apart from the Rest? Actively Promote It
Creating higher quality B2B content was seen as the top way to differentiate it, with coverage of unique topics that competitors aren’t covering coming in second, followed by conducting active promotion that extends beyond publishing and distribution — three of numerous findings contained in recently-released B2B content marketing report data. MarketingCharts

Social Media Trends 2023 [Hootsuite Report]
42 percent of organizations with more than 1,000 employees work with influencers and creators, while only 28 percent of smaller businesses with under 100 workers do, according to Hootsuite’s newly-released annual social trends report. 77 percent of marketers have said that they are either confident or extremely confident in the return on investment they get from social media when it comes to audience engagement, the report has also shown. Hootsuite


B2B Marketing News: B2B Content Promotion, Social Trends Report, LinkedIn’s New Guide, Gender Bias Study, & AI Changes Creative Work

B2B Marketing News: B2B Brand Awareness Data, New Salesforce & HubSpot Reports, YouTube Adds Guest Streaming, & Rising Digital Ad Spend

Lane Ellis
Lane Ellis on Nov 11th, 2022
Online Marketing News

2022 November 11 Salesforce Chart

B2B brands shouldn’t fear rejection, but being unknown
91 percent of potential customers don’t actively reject any B2B brands, while increasing brand awareness remains one of the top challenge that B2B marketers face, as unawareness has significant variability by brand, according to newly-released report data from The B2B Institute. Marketing Week

“The marketing industry treats B2B like it’s some weird niche that we can just ignore. But B2B isn’t a niche — it’s a goldmine. Half the economy is B2B. And it’s the better half.” — Peter Weinberg of @b2binstitute Click To Tweet

Overheard at B2B World Fest: ‘Pursue passion and purpose, and profits will follow’
B2B marketing has taken a move towards offering more experimental content including sight, sound, and motion, while B2B organization employees are increasingly seeing improvements to their well-being as more important than career advancement — two of several findings of interest to B2B marketers shared during the B2B World Fest event, as The Drum examines. The Drum


B2B Marketing News: B2B Brand Awareness Data, New Salesforce & HubSpot Reports, YouTube Adds Guest Streaming, & Rising Digital Ad Spend

B2B Marketing News: Rising B2B Content Creation Budgets, Proving ROI Is Top ABM Challenge, & Google’s Updated Business Profiles

Lane Ellis
Lane Ellis on Nov 4th, 2022
Online Marketing News

2022 November 4 GoodFirms Chart

5 Predictions For B2B CMOs To Win In 2023 [Forrester Report]
20 percent more B2B demand teams will report to sales in 2023, with 10 percent of marketing automation budgets moving from transformation to resilience, while 40 percent of firms will shift to cloud-native-first strategies — three of numerous findings of interest to B2B marketers contained in recently-released B2B CMO report data. Forbes

What’s Driving Budget Changes for B2B Marketers? [Survey]
43 percent of B2B marketers have said that their marketing budgets have increased since 2021, with 32 percent noting a decrease, with the top reasons for budget changes being inflation, the pandemic, economic recession, and world geopolitical unstability, according to newly-released survey data. MarketingCharts


B2B Marketing News: Rising B2B Content Creation Budgets, Proving ROI Is Top ABM Challenge, & Google’s Updated Business Profiles

B2B Marketing News: Top B2B Demand Gen Content Study, LinkedIn’s Record Engagement, Key Social Media Trends, & Google’s My Ad Center

Lane Ellis
Lane Ellis on Oct 28th, 2022
Online Marketing News

2022 October 28 MarketingCharts Chart

Fifth of B2B marketers say proving effectiveness is their ‘biggest challenge’
56 percent of marketers have said that creativity is the most important skill required for navigating uncertain times, with 48.4 percent identifying return on investment (ROI) as the key metric to demonstrate marketing’s impact, while 30 percent noted that their organization doesn’t understand B2B marketing ROI — three of several findings of interest to B2B marketers contained in recently-released survey data. Marketing Week

Beware of sales calls, young B2B buyers say
74 percent of millennials and Gen Z will avoid more sales calls and outreach efforts than older B2B buyers, while 72 percent of overall buyers and prospects have indicated that they plan to consume more digital content along the purchasing journey — two of the statistics of interest to digital marketers found among newly-published report findings. Digital Commerce 360


B2B Marketing News: Top B2B Demand Gen Content Study, LinkedIn’s Record Engagement, Key Social Media Trends, & Google’s My Ad Center

B2B Marketing News: B2B Content Marketing Report, Google’s New Search Essentials, B2B Marketplaces Expand, & Adobe’s New 3D Tools

Lane Ellis
Lane Ellis on Oct 21st, 2022
Online Marketing News

2022 October 21 CMI MarketingProfs Chart

B2B Demand Gen: Lead Qualifying Teams Are Common at Larger Enterprises
Top performing large organizations typically have a dedicated lead generation qualification team, as 77 percent of enterprise firms with more than five thousand employees report having such a team, compared to 48 percent of those with fewer than five thousand employees — two of several findings of interest to B2B marketers contained in newly-published survey data. MarketingCharts

B2B marketplaces are shaping the future of B2B ecommerce
B2B marketplace sales are expected to reach $130 billion in 2022, representing an increase over 5.3 times that of 2020, while B2B marketplace sales will reach 6.9 percent of all B2B eCommerce sales in 2022, according to recently-released survey findings. Digital Commerce 360


B2B Marketing News: B2B Content Marketing Report, Google’s New Search Essentials, B2B Marketplaces Expand, & Adobe’s New 3D Tools

B2B Marketing News: B2B MarTech Complexity, Experiential Marketing Use Rises, Twitter’s Multimedia Tweets, & B2B eCommerce Grows

Lane Ellis
Lane Ellis on Oct 14th, 2022
Online Marketing News

2022 October 14 MarketingCharts Chart

Most Marketers Report Increase in Marketing and Sales Alignment After Implementing ABM
28 percent of B2B marketers have indicated that they had significantly better sales and marketing alignment after implementing an account-based marketing (ABM) program, with 47 percent observing a moderate increase in alignment between sales and marketing, while some 53 percent noted that ABM generated greater revenue than other marketing efforts, according to newly-released survey data. MarketingCharts

“The best ABM strategies have a content component. When you combine ABM with content marketing, you’re doing account-based content marketing.” — Andy Crestodina @crestodina Click To Tweet

Report: 77 percent of marketers are planning metaverse experiments
94 percent of U.S. marketing decision-makers have said that they see the metaverse as a new opportunity for reaching potential customers, with 77 percent expecting to experiment with the developing technology, while some 73 percent said that social media was growing in importance, recently published survey data has shown. Mobile Marketing


B2B Marketing News: B2B MarTech Complexity, Experiential Marketing Use Rises, Twitter’s Multimedia Tweets, & B2B eCommerce Grows

B2B Marketing News: B2B Buyers Value Brand Reputation, Business Video Benchmark Report, State of Blogging Trend Study, & LinkedIn’s New Features

Lane Ellis
Lane Ellis on Oct 7th, 2022
Online Marketing News

2022 October 7 Emplifi Chart

What Delays the B2B Buying Process?
30.2 percent of B2B buyers have said that a business’ reputation both online and offline is the top factor when it comes to selecting a specific B2B service, with 20.9 percent pointing to online ratings, 18.6 noting price and service comparisons, and 14 percent who said client testimonials, according to newly-released survey data. Additionally, 29.3 percent of B2B buyers said that price disagreement was their top reason for buying process delays, the survey also found. MarketingCharts

2022 Video in Business Benchmark Report
2021 saw a 178 percent increase in the number of business videos created, with 80 percent being user-generated, recently-released business video report data has shown. Some 98 percent of business video users have said that video has a conversion rate that is the same or better than any other type of content, according to the report data. Vidyard


B2B Marketing News: B2B Buyers Value Brand Reputation, Business Video Benchmark Report, State of Blogging Trend Study, & LinkedIn’s New Features
  • « Previous Page
  • 1
  • 2
  • 3
  • 4
  • …
  • 45
  • Next Page »

LET’S GET SOCIAL

RSS Feed Twitter Facebook LinkedIn Marketing with Intent: The Future of SEO & B2B Search Traffic 2022 B2B Influencer Marketing Research Report Elevate B2B Marketing Podcast

Learn about:

B2B Ignite USA 2023

SUBSCRIBE        

TOPRANK BLOGGING TEAM

TopRank Marketing Blogging Team

 

Optimize

RECOMMENDED RESOURCES

SEO Blogs

MARKETING BLOG RECOGNITION

CMI

Copyright © 2023 · TopRank Marketing

Return to top of page