Lane Ellis

Digital Marketing News: Twitter’s Bot Detox Fallout, Google’s Mobile Thumbs-Up, & Millennial’s Top Social IQ Factors

Lane Ellis on Jul 20th, 2018     Online Marketing News

Friday, July 20, 2018 Digital Marketing News RankRanger Report Image

Report: Google’s mobile search results now show image thumbnails 45% of the time
Mobile Google users see image thumbnails in nearly half the search results shown, according to new report data. Should marketers consider placing greater importance on thumb images? Search Engine Land

Twitter’s bot purge welcomed by agency execs
Twitter recently deleted millions of spam and inactive accounts in an effort to improve the platform. Does the move increase credibility among marketers and influencers? DigiDay

Report: Social media sentiment not predictive of offline brand outcomes
New research looks into online and offline brand conversations and their effect on consumer sentiment, plus the motivations that drive them. Marketing Land

Lane Ellis

Digital Marketing News: Google’s New Ad Tools, Facebook’s Snoozefest, and LinkedIn’s QR Code Refresh

Lane Ellis on Jul 13th, 2018     Online Marketing News

Facebook's New Custom Snooze Tool

Google leans more on algorithms for ads as critics highlight risks
Google has unveiled a slew of new ad-buying tools that incorporate machine learning, and expanded availability of a utility for running the best text-based search result ads. What will the new ad tools announced Tuesday offer for digital marketers? Reuters

Facebook Adds Keyword ‘Snooze’ Option to Help User Avoid Spoilers
Facebook has launched a new feature allowing users to hide certain words, effectively snoozing them for 30 days. How might marketers be affected? Social Media Today

Google’s New Speed Update Works On Gradual Scale; Small Improvements Matter
Google has shared information about its latest search algorithm update, which has a greater focus on site load speed that takes into account even the smallest increased efficiencies. SEO Roundtable

Lane Ellis

Digital Marketing News: Google’s Marketing Platform Partners, LinkedIn’s Translations, & Facebook’s Instant Articles Subscription Results

Lane Ellis on Jul 6th, 2018     Online Marketing News

LinkedIn Adds Translation Services In Over 60 Languages

Google announces Google Marketing Platform Partners program
Google has been busy consolidating and refreshing its marketing partner offerings, with individuals, companies, and sales partners on its new approved-training list, combining Google Analytics Certified Partners and DoubleClick Certified Marketing Partners. MarTech Today

Facebook trials subscription tool to appease Instant Article publishers
On the heels of Facebook’s recent subscription Groups announcement, could the news that the social media giant is also testing subscription-based Instant Article signal a shift that digital marketers will need to adjust to? The Drum

Forrester issues first Wave report on Experience Optimization
“The Forrester Wave: Experience Optimization Platforms” report examining the continued consolidation of online testing, behavioral targeting, and recommendation practices in experience optimization, with Adobe garnering top marks. MarTech Today

Lane Ellis

Digital Marketing News: Facebook’s Subscription Groups & Brand Collabs Manager, New URL Tools at Google, & Employee Advocacy Study

Lane Ellis on Jun 29th, 2018     Online Marketing News

Facebook Brand Collabs Manager, Image by Facebook

Facebook tests ‘subscription Groups’ that charge for exclusive content
Facebook has begun testing subscription-based Groups among a select array of users, which now allow Group managers to charge monthly for exclusive content, and which will open up new possibilities to digital marketers when rolled out to all users. TechCrunch

Google Search Console URL Inspector Tool Is Still Rolling Out
Google has added several features to its beta Search Console that offer greater insight into indexed URLs, including new more detailed crawl, index, and page-serving information, the Internet giant announced this week. SEO Roundtable

Report: Employee advocacy trumps influencer marketing
Employee advocacy has gotten recommendations that are seen as more trustworthy than those of traditional influencers, while the accurate measurement of return-on-investment (ROI) remains a top challenge for social media marketers, according to interesting recent Sprout Social report data. PR Daily

Lane Ellis

Digital Marketing News: Instagram Adds Hour-Long Videos With IGTV, Weeding Out Influencers Who Buy Followers, & Mobile’s Vast Growth

Lane Ellis on Jun 22nd, 2018     Online Marketing News

Instagram IGTV Announcement
With IGTV, Instagram Takes Aim at YouTube
Instagram has added the ability to upload videos up to an hour long, with the launch of its new IGTV feature, offering digital marketers a much bigger video canvas. Instagram also announced that it has broken through the one billion user barrier. Wired

Unilever stops working with digital media influencers who buy followers
Unilever has ceased working with social media influencers who buy followers, a first-of-its-kind effort to increase influencer transparency, the mega-brand recently announced. Marketing Land

Marketing-driven revenue from mobile apps has grown 80% since 2016
Marketers focusing on mobile may be on the right track, as mobile apps have driven a vast 80 percent marketing revenue expansion since 2016, according to voluminous new report data from Facebook and marketing analytics firm AppsFlyer, detailing major differences among the gaming, shopping, and travel markets. Venture Beat

Lane Ellis

Digital Marketing News: Behavior & Analytics Studies, Facebook’s A/B Testing, & LinkedIn’s Carousel Ads

Lane Ellis on Jun 15th, 2018     Online Marketing News

Perceived Influence Marketing Charts Graph

As Concerns Grow Over Internet Privacy, Most Say Search & Social Have Too Much Power
How Internet users perceive the influence a variety of popular online platforms have over their lives was among the subjects examined in a sizable new joint report by Ipsos, the Internet Society, and the Centre for International Governance Innovation, offering some surprising insight for digital marketers. Marketing Charts

Facebook Experiments with A/B Testing for Page Posts
Facebook has been trying out A/B testing of Facebook Page posts, a feature that if rolled out in earnest could eventually have significant implications for digital marketers. Social Media Today

CMOs Say Digital Marketing Is Most Effective: Nielsen Study
Accurately measuring digital marketing advertising spending’s return on investment remains a challenge, while the overall effectiveness of digital ad spend has grown, according to a fascinating new Nielsen study of chief marketing officers. Broadcasting & Cable

Lane Ellis

Digital Marketing News: Internet Trends Report Released, Twitter Joins S&P 500, & Reddit Gains Traffic

Lane Ellis on Jun 8th, 2018     Online Marketing News

2018 Mary Meeker Report Graph

Mary Meeker’s 2018 internet trends report: All the slides, plus analysis
The highly-anticipated Internet Trends report for 2018 has been released, including data bound to prove helpful to marketers for months to come. For more than 20 years venture capitalist Mary Meeker, partner at Kleiner Perkins, has researched and put out the report. Recode

Twitter Will Limit What Third-Party Apps Can Do, Starting August 16th
Twitter is gearing up for August changes that will hamper some popular functionality in third-party apps, including the elimination of streaming real-time tweets and limitations to push notifications in apps, the company recently announced. Search Engine Journal

Instagram Explains How Its Algorithm Works in New Briefing
Instagram has presented fresh insight into some of the signals that go into how its primary feed algorithm works, which could be a boon to marketers. Social Media Today

Lane Ellis

Digital Marketing News: StumbleUpon’s Swansong, #Hashtags vs. @Handles, & Google Review’s Anonymity Revamp

Lane Ellis on Jun 1st, 2018     Online Marketing News

Zenith Media Consumption Graph
StumbleUpon Shuts Down After 16 Years
StumbleUpon announced that it will shutter its content discovery platform at the end of June, 2018, ending a 16-year run that saw over 40 million users link to some 60 billion Web locations, with user accounts now moving to Mix.com, co-founder Garrett Camp’s new discovery service. Search Engine Journal

Google Dropping Anonymous Local Reviews?
Google may be moving to end anonymous reviews for its Maps and Local Business offerings, or to remove their star rating impact, according to a Search Engine Roundtable report. Search Engine Roundtable

Twitter looking to expand its programmatic offerings with Timeline Ad network pilot program
Twitter has begun seeking publishers for an expanded programmatic ad network that would allow timelines embedded on network partner sites to feature ads, the company noted on its revamped Twitter Timeline Ads Pilot site. Marketing Land

Lane Ellis

Digital Marketing News: Preferred Platform Study, B2B Influencers & Blockchain For Marketers, & Travelers Turn To Instagram

Lane Ellis on May 25th, 2018     Online Marketing News

Marketing Charts Platform Usage Graph

Social Media Marketing Update: Preferred Platforms and Content Types in 2018
A multitude of the latest trends in social media marketing have been detailed in a new report from Social Media Examiner, revealing that Instagram has surpassed a declining Twitter in overall popularity, while B2B marketers continue to prefer LinkedIn. MarketingCharts

Study: Millennial travelers’ Instagram use has grown 375% since 2013
U.S. millennial travelers have turned to Instagram 375 percent more than they did in 2013, according to new research on social media usage among travelers, while Google stayed the top overall travel site. Marketing Dive

Facebook Releases Latest ‘Topics to Watch’ Report, Highlighting Key Trends
U.S. marketers now have access to Facebook’s latest list of topics to watch, as the social media giant released its “Topics to Watch” list for April, 2018, including the fastest-growing conversation topics on the platform. Social Media Today

Lane Ellis

Digital Marketing News: Millennial Pops’ Pinterest Passion, Facebook’s Housecleaning, Closing Klout, & Google’s Latest

Lane Ellis on May 18th, 2018     Online Marketing News

Facebook Housecleaning Graph May 2018

Facebook has disabled almost 1.3 billion fake accounts over the past six months
Facebook has stopped nearly 1.3 billion fake user accounts over the last six months, one of numerous statistics the company has revealed for the first time in a preliminary report announced this week. Recode

Pinterest proves popular with dads, pointing to shifting parental role
Pinterest has increased its popularity among millennial dads, with 42 percent of U.S. fathers in that demographic reporting that they find new products on the site, while nearly half of overall U.S. dads with a household income of $100K or more use Pinterest, according to new analysis data. Marketing Dive

Lane Ellis

Digital Marketing News: Facebook Teases Ad-Free Subscriptions, Google Tests SERP Questions, & Online Ad Spend Jumps

Lane Ellis on May 11th, 2018     Online Marketing News

Digital Ad Spending Graph eMarketer

Facebook Weighs Ad-Free Subscription Option
Facebook is considering an ad-free paid subscription option for users, and has recently conducted market research on how such an plan would go over at the company, which brought in the vast majority of last year’s revenue of $41 billion from ad sales. Bloomberg

Instagram quietly launches payments for commerce
Instagram has been testing its own direct payment system among certain app users and partners, in a move that could increase the firm’s native payment footprint. TechCrunch

Google Tests Submitting Question Directly In Search Results
Google has recently tested question forms within search results that allow users to submit questions directly by text or voice to the Internet giant and its various publisher partners. SEO Roundtable

Lane Ellis

Digital Marketing News: Video Ad Spend Up, Snap’s Unskippable Ads, & Instagram’s Latest

Lane Ellis on May 4th, 2018     Online Marketing News

video ad spending

Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth
Social media and digital video advertising spending will see the biggest gains over the next year, according to new IAB study data from $1M+ buyers, with two-thirds planning to move traditional video budgets to digital video. Marketing Land

Unskippable six-second video ads are coming to Snapchat
Snapchat plans to test short unskippable ads, in what would be an about-face from the firm’s traditional practices, appearing in certain Snapchat Shows content. DigiDay

Instagram is Testing Slo-Mo Videos, a Mute Button, More
Instagram has been testing a number of new features including slow-motion videos, a story archive calendar, the ability to hide unwanted users, and other changes, according to an examination of the app’s code, in a possible preview of coming enhancements. Search Engine Journal