Lane Ellis

Digital Marketing News: Google Lens & Visual Search Updates, Social ROI Study, & App Ad Market Growth

Lane Ellis on Dec 28th, 2018     Online Marketing News

2018 December 28 Instagram Chart

Over 70 Percent of Millennials on Twitter Have Commented on Companies’ Customer Service
More than 70 percent of millennial Twitter users have left comments for the customer service accounts of at least one company, according to new survey data. 62.48 percent of surveyed Twitter users also say that personalized responses to their comments represent the top way brands can improve their social media customer care. AdWeek

AppsFlyer: App ad market to grow 136% to $64.1 billion from 2017 to 2020
By 2020 app advertising will grow to become a $64.1B market segment, a 136 percent jump from 2017, according to new market research study data, representing a year-over-year rate of 34 percent growth. VentureBeat

Lane Ellis

Digital Marketing News: Google’s WordPress Plugin, Snapchat Marketing, Facebook & Google Ad Bidding, & Mobile RTB Spend Rises

Lane Ellis on Dec 21st, 2018     Online Marketing News

2018 December 21 ZipChart Image

Google Introduces WordPress Plugin With Integrated Analytics, Search Console, More
Google has launched a WordPress plug-in called Site Kit that offers convenient access to various Google tools including AdSense, Search Console, Analytics, and PageSpeed Insights, among others. Search Engine Journal

Marketers’ use of Snapchat is on the rise — but is still a fraction of Facebook and Instagram
Snapchat has seen an increase in use as a marketing platform, despite lacking some of the flexibility powerhouses like Facebook and Instagram allow, according to recent forecast data from eMarketer and others. L.A. Biz

Search Engine Marketing: Why People Click on Paid Search Ads
Seventy-seven percent of people are confident that they can recognize paid search advertisements, and 75 percent find paid search eases the buying process, according to new survey data. Clutch

Lane Ellis

Digital Marketing News: Facebook’s Sponsored Results, Google+ Shutdown, Consumer Brand Trust, Instagram’s Ad Spend Up

Lane Ellis     Online Marketing News

2018 December 14 Headway Capital Image

Facebook relaunches search ads to offset slowing revenue
Facebook has announced that it will relaunch its sponsored search results and Marketplace advertising. This is the return of an option unavailable to digital marketers since 2013, a move that could help Facebook offset recent decreased revenue trends. TechCrunch

Consumers Say Brands Ask for Too Much Information
Brands asking for too much personal information is the leading cause of mistrust among U.S. consumers, at 35.9 percent. The second leading cause of mistrust is the result public data scandals at 28 percent, among several findings relevant to digital marketers in a recent Jebbit survey. eMarketer

Will Ad Dollars Continue Shifting From Facebook to Instagram in 2019? New trends report data
Instagram has continued to draw more advertising dollars than its parent company Facebook, according to new report data from Socialbakers. AdWeek

Lane Ellis

Digital Marketing News: Facebook’s Keyword Alerts For Groups, YouTube’s Stories, B2B Budget Study, & Social Transparency

Lane Ellis     Online Marketing News

2018 December 7 Outgrow Image

Facebook’s Testing New ‘Keyword Alerts’ for Groups
Facebook has begun testing a Groups feature allowing administrators to receive alerts for keywords, an especially welcome addition for those managing large Facebook Groups, and a new opportunity for digital marketers to monitor relevant subjects. Social Media Today

10 Things Cyber Week Reveals About U.S. Consumers
Mobile and click-to-collect online orders in the U.S. were up 40 percent from 2017, while 23 percent haven’t begun holiday shopping yet, two of the numerous recent revelations from the National Retail Federation. AdWeek

What Consumers Want From Brands: Transparency on Social Media
Social media transparency tops the list of what U.S. consumers want most from brands, according to recent Sprout Social survey data. Admitting mistakes and providing honest responses to customer inquiries led the list of methods customers feel demonstrate brand transparency.MarketingProfs

Lane Ellis

Digital Marketing News: Google Updates Search Console & Map Hashtags, MarTech’s Growth, Blogging Trends & Color Psychology

Lane Ellis     Online Marketing News

2018 November 30 DesignAdvisor Image

Google Search Console To Replace Search Analytics With Performance Report
Google has given notice that a new performance report will soon replace the existing search analytics collection of data in its popular Google Search Console tool. Search Engine Roundtable

40 Facts About How Color Psychology Can Boost Your Website Conversions [Infographic]
Color has long been known for playing a role in how we feel about marketing campaigns, and a new infographic explores a slew of information about the psychology of colors. Social Media Today

Blogging Statistics and Trends: The 2018 Survey of 1000+ Bloggers
What works well among successful bloggers was examined in a recent survey, revealing numerous fascinating trends and statistics relevant to digital marketers. Orbit Media Studios

Lane Ellis

Digital Marketing News: LinkedIn’s Company Page Update, B2B Tactics, Google’s Search Comments, & Holiday Marketing Trends

Lane Ellis     Online Marketing News

2018 November 16 News Animoto Chart Image

2018 Holiday Social Marketing Trends [Infographic]
During this year’s holiday season digital marketers will continue to find success via social media, with video being especially strong, according to data from a new Animoto trends report. Social Media Today

Digital ad spending grew to $49.5B in the first half of 2018, according to IAB
The Interactive Advertising Bureau’s latest report showed continuing rapid growth in digital advertising spending, reaching $49.5 billion in the U.S. during the first six months of 2018, among other findings. TechCruch

LinkedIn Re-Created Its Company Pages Experience From Scratch
LinkedIn (client) has rebuilt its Company Pages from the ground up, offering a full array of new features and updates to existing tasks, and AdWeek takes an initial look. AdWeek

Lane Ellis

Digital Marketing News: LinkedIn Gets Events & Objective-Based Ad Features, Growing Nanoinfluencers, & MarTech Trends

Lane Ellis     Online Marketing News

2018 November 16 News Buffer Chart Image

We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands (New Stories Research)
A new study from social media management platform Buffer takes a close look into Instagram Stories and how 200 leading global brands are utilizing the popular feature. Buffer

LinkedIn Introduces Public Beta of Objective-Based Advertising in Campaign Manager
LinkedIn has unveiled objective-based advertising for its Campaign Manager, with a slew of features and easier campaign creation functionality. LinkedIn (client)

Are You Ready for the Nanoinfluencers?
The New York Times takes a close look at the increasingly wide scope of nanoinfluencers in the social media and marketing landscape. The New York Times

The Top Factors That Slow B2B Purchases
Data from a recent B2B survey revealed that lack of information was the leading factor slowing down purchases, one of several insights relevant to digital marketers. MarketingProfs

Lane Ellis

Digital Marketing News: Google’s Demographic Targets, People Analytics, Pinterest’s Carousel Ads, & the Psychology of Social Sharing

Lane Ellis     Online Marketing News

2018 November 9 News CallMiner Image

The Importance of Listening to Customers [Infographic]
How customer interactions affect your bottom line, why they leave, and the important of listening are all examined in a new infographic from CallMiner. HubSpot

With B2B Marketing, It’s Back to the Basics
Going back to the basics can pay off in the B2B marketing world, and the benefit of segmentation is the focus of a new customer-relationship-management-centric take on this sector of digital marketing. destinationCRM

Better People Analytics
The analytics of people has become increasingly important, with over 70 percent of firms now saying people analytics is a high priority, and the Harvard Business Review takes a close look at the trend. Harvard Business Review

Lane Ellis

Digital Marketing News: Google’s Parallel Tracking, Content Marketing DemandGen Study, LinkedIn’s Google Integration, & Twitter’s Growth

Lane Ellis     Online Marketing News

2018 November 2 News XCart Image

The Influence of Instagram [Infographic]
MarketingProfs takes a look at the increasing influence of Instagram among digital marketers, including a new infographic showing the Facebook-owned service’s growth and other influencer statistics. MarketingProfs

LinkedIn Sponsored Content can now be tracked via Google Campaign Manager
Sponsored content on LinkedIn (client) is one of the items that can now be tracked with Google’s Campaign Manager, along with video, lead-generation forms, and carousel ads, among others. Marketing Land

Google Will Make Parallel Tracking Mandatory On Oct. 30 – But What Is It?
Google has made parallel third-party tracking its default, the start of a rollout expected to make the method mandatory for video and display ads by March 2019, and AdExchanger takes a look at the changes. AdExchanger

Lane Ellis

Digital Marketing News: Google’s Branded Search Reporting, Bing Connects With LinkedIn, & Facebook’s New Ad Dashboard

Lane Ellis     Online Marketing News

2018 October 26 SEMrush News Image

23 Metrics to Measure Content Marketing Success [Infographic]
SEMrush takes a look at nearly two dozen metrics for measuring success in content marketing, by way of a new infographic looking at engagement and other factors. Social Media Today

Google My Business Insights adds branded search reporting
Google has added new features to its Google My Business Insights dashboard, allowing more robust analytics filtering, among other additions. Search Engine Land

Facebook Launches New Dashboard to Better Track Facebook Ad Performance
Facebook announced an update to its Attribution dashboard, with an array of feature additions aimed at making it easier to track ad performance. Leaving beta status, the new reports offer a variety of customer journey insights. Social Media Today

Lane Ellis

Digital Marketing News: D&B’s New B2B Report, Facebook in 3D, & Google’s New Discover Feed

Lane Ellis     Online Marketing News

2018 October 19 Marketing Profs Image

2019 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research
For the ninth year MarketingProfs and Content Marketing Institute have released a detailed B2B content marketing report, with plenty of relevant insight for digital marketers. MarketingProfs

The 6th Annual B2B Marketing Data Report
A newly-released Dun and Bradstreet survey looks at the state of B2B marketing, as the firm has done each of the past six years, offering a slew of insights for digital marketers. Dun and Bradstreet

Facebook rolls out 3D photos that use AI to simulate depth
Facebook recently began launching the ability of create 3D photos using artificial intelligence to create the illusion of depth, a new tool in the digital marketer’s belt. TechCrunch

Lane Ellis

Digital Marketing News: Google Shutters Plus, B2B Chatbots, Facebook’s Shiny New Pixel, & the Voice Search Bonanza

Lane Ellis     Online Marketing News

2018 October 12 News Adode Image

Google+ for G Suite lives on and gets new features
Despite Google shutting down Google+ after an API glitch allowed access to user data, its business version lives on and has even bene given new features. TechCrunch

Marketers struggle to keep up with content creation demand for their personalization efforts
New Adobe survey data shows the content scaling challenges digital marketers are increasingly facing as demand for content creation and personalization has risen. Marketing Land

Should You Entrust Chatbots With B2B Customer Communication?
With some predicting that by 2020 85 percent of customer interactions will be with chatbots, Forbes takes a look at their expanding role in B2B communications. Forbes