Lane Ellis

Digital Marketing News: CMO Diversity Shortfalls, Goo.gl Retirement, Facebook’s New A/B Tests

Lane Ellis on Apr 6th, 2018     Online Marketing News

Brands Fail to Meet the ANA’s Diversity Goals, Too

Brands Fail to Meet the ANA’s Diversity Goals, Too
Progress has been strong in CMO gender balance while ethnic diversity continues to face significant shortfalls, according to new research from the Association of National Advertisers and its inaugural CMO scorecard. While 45 percent of top marketer positions examined in the ANA member data were female, only 13 percent were people of color. AdWeek

Instagram Makes Stories Advertising Easier with Automatic Full-screen Support
Instagram advertisers can now have square or landscape ad photos or videos automatically reformatted for full-screen utilization, one of several new features the firm recently announced as part of an effort to improve Instagram Stories. Marketing Land

Lane Ellis

Digital Marketing News: New AdWords Tool, Global Digital Adspend Up, LinkedIn Video Filters

Lane Ellis     Online Marketing News

Google's new AdWords Keyword Planner Tool Released

Google AdWords Releases New Keyword Planner Tool
An updated and more feature-rich Google AdWords Keyword Planner tool has been released, including a newly-designed forecasts area showing a unified overview and the ability to add multiple keywords in bulk, all now available to anyone with access to the latest iteration of the AdWords experience. Search Engine Journal

Forecast: Digital Advertising Pulling Away From TV on Global Basis
New research from Zenith forecasts big gains for global digital ad revenue, increasing a lead built last year and pointing towards a 44.6 percent share of total ad revenue by 2020. With the U.S. and China leading the 2017 through 2020 adspend growth forecast, mobile will be the biggest contributing medium. Marketing Land

Lane Ellis

Digital Marketing News: More Constantly Online, Google’s Digital Graffiti, AI’s Big Data Push

Lane Ellis     Online Marketing News

Roughly one in four Americans is online ‘constantly’ according to new Pew Research Center survey data.

Roughly One in Four Americans is Online ‘Constantly’
More than a quarter of U.S. adults consider themselves online “almost constantly” according to survey data recently released by the Pew Research Center, a figure that jumps to nearly 39 percent for younger people in the 18-to-29-year-old age group, and Kurt Wagner looks closely at some of the survey’s fascinating statistics. Recode

Facebook Introduces ‘Store Sales Optimization’ and Other Ad Improvements for Retailers
Facebook has added three new options for retailers, announcing its expanded store sales optimization, tabs for Canvas, and product categories for dynamic ads, all aimed at improving mobile and offline conversions. Greg Sterling takes a look at some of the details. Marketing Land

Lee Odden

Digital Marketing News: YouTube Beats Facebook, Twitter Verify for All, Gen Z Bailing on Social

Lee Odden     Online Marketing News

Social Media Statistics 2018

Social Networking Platforms’ User Demographics Update 2018 –  The most widely-used social media platform in the US isn’t Facebook. It’s YouTube. This new report from Pew Research explores data from the top social networking platforms for 2018 including YouTube, Facebook, Instagram, Pinterest, Snapchat, LinkedIn, Twitter and WhatsApp. MarketingCharts

Forrester Says Only 15% of B-to-B Marketers Are Fully Compliant With GDPR – According to results of a report released this week by Forrester, only 15 percent of b-to-b marketers are fully compliant with the General Data Protection Regulation (GDPR), while 18 percent are still wondering what to do. In fact, of the 66 marketing professionals surveyed in January, less than half of marketers had even even assessed all points from which they collect data. AdWeek

Lee Odden

Digital Marketing News: International Women’s Day, Google Warning, Facebook Tops YouTube

Lee Odden     Online Marketing News

McDonald's International Women's Day

McDonald’s Flipped Its Famed Golden Arches for International Women’s Day – McDonald’s made a major play to celebrate International Women’s Day this year, taking its famed golden arches and turning them upside down across social media and at an owner-operated location in Lynwood, Calif. The effort is getting both kudos and criticism as a marketing ploy. Of course it is, but that doesn’t have to mean it’s bad, right? AdWeek

Also drawing attention to International Women’s Day: Here are two thoughtful videos from TopRank Marketing co-founder Susan Misukanis and Content Marketing Manager Christine Berres on the importance of women in the workplace and how to be the best you.

Tiffani Allen

Top Marketing News: Content Marketing Trends, Google Checks Your Speed & YouTube Live-Streaming Updates

Tiffani Allen     Online Marketing News

Content Trends 2018: BuzzSumo Research Report
A new report for BuzzSumo shows that social sharing is down 50% year-over-year, LinkedIn is becoming a leader in social engagement and more. BuzzSumo

YouTube Adds New Live-Streaming Tools, Including Monetization Options. Social Media Today
YouTube recently added automatic english language subtitles for live-streaming videos, along with the ability to replay live-streamed videos and chat simultaneously and more.  Social Media Today

Google Releases Mobile Scorecard & Impact Calculator Tools To Illustrate Importance Of Mobile Page Speed
Google continues to reinforce the importance of mobile page speed. The search engine recently released tools to help website admins and marketers alike better understand why speed matters on mobile.  Search Engine Land

Tiffani Allen

Top Marketing News: Facebook Tests ‘Downvotes,’ Internet Rages at Google, Pandora Takes Aim

Tiffani Allen     Online Marketing News

Six Essential Email Marketing Tips [Infographic]
Looking for email marketing success? This six tips can help you — and your emails — reach the right target. MarketingProfs

Google Brings the Popular Stories Format to AMP: Is It Worth Using?
Google announced a new story format for AMP (Accelerated Mobile Pages) this week. Google describes the new shiny thing as “a visual driven format for evolving news consumption on mobile.” Econsultancy

Internet Rages After Google Removes ‘View Image’ Button, Bowing to Getty
Google removed the “view image” button this week in response to a recent lawsuit from Getty. This move has enraged the internet, but was done with hopes to encourage clicks through to the image’s hosting website. Ars Technica

Tiffani Allen

Digital Marketing News: Alignment Challenges, Instagram’s ‘Collection’ & Amp for Email

Tiffani Allen     Online Marketing News

The Top Three Reasons Sales and Marketing Alignment Is Off [Infographic]
Communication, broken processes and disconnected metrics are the top three reasons that sales and marketing alignment is off. Is it an issue of focus, priorities, or something else? MarketingProfs

Instagram Gives Brands New Way to Sell In ‘Collection’ Ads
Instagram launched “collection” ads, which allow users to shop and purchase directly through the Instagram platform. AdAge

Google Announces Amp For Email – Delivering Accelerated Mobile Pages Experiences To Your Inbox
The new spec is available today through the Gmail Developer Preview, with support in Gmail slated for later this year. MarketingLand

Instagram Tests Its Version Of The Retweet But Thru Stories
Instagram has begun testing a new feature that would allow users to share public posts from other profiles to their own followers through the Stories feature. MarketingLand

Tiffani Allen

Digital Marketing News: Social Media Trends, What CMOs Search For & Mobile Ads Soar

Tiffani Allen     Online Marketing News

Social Media Trends to Put Into Practice in 2018 [Infographic]
What should social media marketers focus on in 2018? This infographic shows several trends, like social media ROI, mobile growth and trust. Social Media Today

Search, Paid And SEO, Rank Higher As CMOs Seek New Agency Partners
What do CMOs look for in agency partners? A new report shows that while advertising and direct marketing remain on the top of the list, SEO and SEM are moving to toward the top in leaps and bounds. MediaPost

Mobile Ads To Soar In 2018, Especially In Local Media
MediaPost reports: “Social media ad revenue from mobile (not including tablets) now represents just over 70% of total social ad spending – and will grow to 80% by 2022, per BIA/Kelsey.” MediaPost

Lee Odden

Digital Marketing News: State of Social, Super Super Bowl Ads, Scheduled Posts on Instagram

Lee Odden     Online Marketing News

State of Social 2018

The State of Social 2018 Report: Your Guide to Latest Social Media Marketing Research [New Data]. Buffer teamed up with Social Media Week to collect data from over 1,700 marketers and create a new report with insights ranging from huge opportunities with messaging apps to how successful marketers are measuring social media ROI. Buffer Blog

Lee Odden

Digital Marketing News: Instagram Gifs, Google AutoML, App Spend hits 86 Billion

Lee Odden     Online Marketing News
Gif Stickers

Image source: Instagram

Instagram Adds Gifs to Stories and, Yes, It’s a Direct Shot at Snapchat. Instagram announced users can now add GIF stickers to all photos and videos uploaded to Stories with more than 100,000 moving stickers to choose from, as well as see which movable images are trending. Does this remind anyone of the annoying days of Angelfire and MySpace? AdAge

App Spending Topped $86 Billion In 2017. Around the world, smartphone-carrying consumers downloaded more than 175 billion apps last year, on which they spent over $86 billion according to the latest annual report from App Annie.  MediaPost

Lee Odden

Digital Marketing News: 2018 Creative Trends, Organic Facebook Dead, YouTube Tightens Up

Lee Odden     Online Marketing News

Creative Trends 2018

2018 Creative Trends – Shutterstock’s data and creative teams analyzed their customers’ billions of searches for images, footage, and music search and download data to discover the biggest year-over-year increases. What are the top trends? Fantasy, New Minimalism, Space, Natural Luxury, and Punchy Pastels among others. – Shutterstock

‘Organic reach on Facebook is dead’: Advertisers expect price hikes after Facebook’s feed purge. If any brands haven’t already shifted their Facebook strategy entirely to paid, then they may have to soon. Facebook is changing its news feed to prioritize what friends and family share, which will reduce the amount of content that users see from brands and publishers. Open up those wallets folks! Digiday