Yahoo’s New Logo Still ‘Whimsical,’ Still Purple – Hot or not, Yahoo execs have finally decided on a new logo after a 30-day testing period. “We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products,” Chief Marketing Officer Kathy Savitt said. You can see all the logo contenders that Yahoo tried out in its month long search. Ragan’s PR Daily

In Other Online Marketing News…

Content Marketing World 2013 was a Smash Hit! – With a rock and roll theme, CMWorld brought in content marketing rock stars from all over the world including major brands, thought leaders and up and coming practitioners. TopRank made a big splash with the Content Marketers Who Rock eBook and Lee Odden’s presentation to over 400 attendees on the Future of Content on the Search and Social Web. In fact, Lee was one of the most mentioned people on Twitter during the entire conference according to analysis from Cision. See you again next year! Coverage: CME, PR Newswire, Cision, Eloqua, King Content, Salesforce

Tips to Survive the Tagging Invasion – Some things to keep in mind: Hash tags are here to help not hurt. Many applications support it. With Facebook being the latest platform to support hash tags, its army of over one billion users cannot be ignored. 71% of people using social media use hash tags. The branded hash tag has become ubiquitous. Using hash tags correctly can extend the reach of your post. You can gain followers and exposure with a strategy. And there are nuances to using hash tags depending on the platform.

Bottom line: Hash tags are taking over the world, one phone, television and computer screen at a time and are here to stay. @hkogachi

The 80 Rules of Social Media by @JeremyWaite is a clever Pinterest style infographic offering 80 tips and insights on the world of social media. You’d think by now we’d have heard everything there is to hear about social media, but this collection covers a lot more than the social web. There are gems here like, 42: “If fans start publishing and sharing your content without your permission, offer to help.” and of course 67: “Giving away free iPads to people on Facebook is fine – as long as you have no intention of building a lasting relationship with them”. bitrebels

Google Digs Deeper into Social Business: As a key part of Google’s approach to the Social Business market, they last week launched the Google+ API Domains. The feature, which will allow companies to develop business tools over the Google+ platform, consolidates the social network as a solution that aims to meet the needs of the enterprise user not only in making connections and social relations within the corporation, but also as an enterprise tool for communication and collaboration – a niche which has never “attracted interest from Facebook.”

The Wired article entitled, “Google+ Focuses on Area Facebook Ignores: Corporate Social Networks” may be missing the entire story. Microsoft’s operating system is entrenched across corporate America, with Sharepoint already providing the corporate intranet connection for many. Facebook may not be the loser here. This latest adventure outside the Googleplex will be one to watch.

Analytics firm, BIA/Kelly has predicted that mobile search queries will overtake desktop queries by 2015. Mobile search is an unavoidable part of digital marketing. If brands don’t adapt to consumer behavior, they risk becoming side lined if their competitors are faster to react. And, contrary to long held assumptions, people search for more than just pizza and movie theatre show times on their mobile device.

Here are 30 compelling mobile search stats that will help you determine the kind of mobile search strategy you need to have in place from eConsultancy.

In Other Online Marketing News…

Instagram now lets users (and marketers) post canned video – Up to now, Instagram and Vine users could only upload videos captured in the moment. With this new feature, users can import any 15 seconds of video from their media library. This could be a big bonus for marketers – ReadWrite

B2B Content Marketing Trends 2013 is a new report from Holger Schulze of the B2B Technology Marketing Forum on LinkedIn.  According to this survey, what are the  top 5 Content Marketing trends for B2B marketers in 2013? Here you go:

1. Content marketing is going mainstream and is becoming more sophisticated to help marketers generate more leads and enable thought leadership.
2. The popularity of white papers as a content marketing format is declining relative to interactive, easily digestible formats such as video.
3. More than 82 percent of B2B marketers are increasing their content production over the next 12 months.
4. YouTube is gaining popularity as a social media platform to reach and engage B2B audiences – Facebook is losing ground.