As many tech industry news sites predicted, Facebook-owned Instagram launched it’s video service this week.

However as CNET reports, it’s a bit of an apples to oranges comparison with the popular Vine, owned by Twitter. Instagram video offers 15 seconds, filters and no looping or touch manipulation. Vine offers 6 seconds, no filters and near immediate upload and publishing.

Here’s a list of some of the first brands using Instagram video from Adage including Burberry, General Electric, Michael Kors and lululemon.

As an experiment, I’ve been trying to make an Instagram video summarizing this week’s story sources, but after 5 minutes, my phone is STILL processing.

Let me know if you like that idea or I might try doing a 15 second roundup talking about the week’s news as an alternative.

Kmart is at it again with a clever follow up to their highly popular video “Ship My Pants” that has had over 17 million views. The play on words this time is “Big Gas Savings” with over 1 million views in 2 days. Like the Old Spice videos that went ballistic, the question remains: They’re very creative and popular, but will these videos get shoppers in stores and buying at Kmart?

Flickr is Biggr. Users now get 1 terabyte of storage. I’ve been a pro Flickr user for many years and during Yahoo’s pre Marissa Mayer days, it had an uncertain future. Now Flickr is adding 1,000 x more storage for users and some new features including full resolution of images and new sharing functionality: “Upload once, send to any device, any screen, any friend, and any follower.”