Online Marketing Blog - TopRank®

Online Marketing News: Facebook Ads = Massive ROI, Bing VS. Google, Social Media Measurement, Rise of Mobile+Local

How Airlines Have Taken Flight with Social Media

This infographic from Mashable shows just how social airlines have become over the past few years.  How does one of the top airlines fair socially  (at the time this infographic was created)?

American Airlines

  • Twitter – Following: 413
  • Twitter – Tweets: 1,231
  • Twitter – Followers: 42,985
  • Facebook – Likes: 325,045
  • YouTube – “United Breaks Guitars”: 10,771,568

Trials Show Facebook Retargeted Ads Deliver Massive ROI
According to reports, Facebook’s new cookie-based real-time bidding retargeted ads program is showing an ROI of up to 16x’s what is being spent.  Initially revealed in June there was buzz that the ads were performing very well.  Now the data shows that these new ads may be cheaper, get higher click through rates, and have higher post-click conversion rates than retargeted ads on other exchanges including Google’s AdX.  Via TechCrunch.


Online Marketing News: Facebook Ads = Massive ROI, Bing VS. Google, Social Media Measurement, Rise of Mobile+Local

Online Marketing News: Social Media: A Recruiting Tool, Google Rating Guidelines, Rules for Online Content, Write Better Facebook Posts

Social Media & The Effect On Employee Recruitment

Still think that social media doesn’t hold value for business?  I found this recent infographic from Intricate on Visua.ly that says otherwise.  If you’re looking for a job, or looking to grow your team here are some things you should keep in mind:

What Employers Frown Upon

  • 78% – Posts and tweets on doing illegal drugs
  • 66% – Sexual posts and tweets
  • 61% – Profanity in posts and tweets
  • 54% – Grammar mistakes
  • 47% – Pictures of you drinking

Google’s Rating Guidelines Adds Page Quality to Human Reviews
A new version of Google’s human rater handbook hit the web and Google’s Premiere Engineer Matt Cutts insists these rating will not directly affect search engine results.  Regardless, the rating document does provide a high level view of what Google looks for in a quality website.  Via Search Engine Watch.


Online Marketing News: Social Media: A Recruiting Tool, Google Rating Guidelines, Rules for Online Content, Write Better Facebook Posts

Online Marketing News: Google+ Integration, Price of NOT Tweeting, Bing Facebook Photo Search, Take Advantage of LinkedIn

Restaurant Social Media Top 10

Have yu ever wondered how the largest restaurants in American stack up on social networks?  This recent infographic from QSRweb.com shares a glimpse into how your favorite fast food spots are fairing.  While the infographic provides insight into likes, fans, and followers, it would be great to see what sort of engagement strategy these companies have, or how they respond to feedback (good and bad).

Google Plus Goes to the Office
On August 29th Google announced that it is in the process of integrating Google+ with Google Apps.  The business application for this change may come sooner than you think.  It appears that Google is now integrating Hangouts with calendars, e-mail, and documents.  Perhaps companies will now have a one stop shop for video conferencing and document sharing?  It may still be too early to tell, but we have our fingers crossed. Via The New York Times.


Online Marketing News: Google+ Integration, Price of NOT Tweeting, Bing Facebook Photo Search, Take Advantage of LinkedIn

Online Marketing News: Facebook Tests Sponsored Search Ads, Google’s Page 1 Results Possibly Getting Smaller, Klout Revamps Metrics

Most Effective Advertising Online In 2012 [Infographic]

This recent infographic from Webstarts takes a look at online advertising in 2012.  With billions of dollars being spent on advertising each year it is difficult for some marketers to determine where their advertising dollars should be spent.

Facebook Testing Sponsored Search Ads – Google AdWords Watch Out?
It appears that Facebook is pushing even further into Google’s territory.  The social networking giant as discretely begun rolling out more search-driven advertising, including a new category of Sponsored search ads.  Via AdWeek.


Online Marketing News: Facebook Tests Sponsored Search Ads, Google’s Page 1 Results Possibly Getting Smaller, Klout Revamps Metrics