Your customers want more personalized messaging and content. In fact, 64% believe it’s more important that companies represent them with relevant offers, compared to 36% who don’t want their activity tracked. Given the tools available to block ads, tactics to stop tracking, opt-in nature of communications and social participation, it’s clear that customers who do choose to interact with brands expect a more personalized experience as a result.
The Mass Marketing vs. Personalization infographic from Monetate shares a number of other interesting recommendations and finds, including:
- 94% of companies agree that online personalization is critical to business performance.
- Two of every three companies believe personalizing their website will improve the customer experience and overall success of their business.