B2B Marketing Blog - TopRank®

B2B Marketing views, news and interviews.

Online Marketing News: Retail + Big Data, Fans Love Brands, Slideshare Generates Leads

Ashley Zeckman
Ashley Zeckman
Online Marketing News

The Retailers Guide to Big Data Monetate

The Retailer’s Guide to Big Data

The explosion of mobile and social media has changed the ways that retailers view customer data. This recent infographic from Monetate takes a dive into big data and presents challenges, goals, and tips for developing a big data game plan.

Google To Hire More Help, Users Enticed To Search While Signed In
Google is determined to see G+, local search, and personalized search succeed. To that end, they’re hiring a new product marketing manager for search. This person would be responsible for developing plans, creatives, campaigns, and programs to increase the number of users that are signed in. Via everythingpr.


Online Marketing News: Retail + Big Data, Fans Love Brands, Slideshare Generates Leads

Online Marketing News: Holiday Spending & App Downloads in the Billions, Google Resolves FTC Concerns, Facebook #1

Marketoonist Tom Fishburne

5 Types of Social Media Strategies
Social media is not a magic bullet. It’s an enabler. Social media won’t make an antisocial brand suddenly social. But it can facilitate and amplify the role that brands play with their audiences.

Whether in social media or any other domain, we need to focus less on how “awesome” we are and more on working toward making our customer’s more “awesome”.  Via Marketoonist.

There’s No Avoiding Google+
In order to compete with social networking giant Facebook, Google+ has begun requiring that people that use their services are also set up with a public Google+ page that anyone can view.  Via The Wall Street Journal.


Online Marketing News: Holiday Spending & App Downloads in the Billions, Google Resolves FTC Concerns, Facebook #1

Online Marketing News: Social Media Cheat Sheet, Zuckerberg Wants Privacy, Time Saving GA Reports

Social Media Cheat Sheet

The Social Media Cheat Sheet

This new infographic from SM2 (a social media monitoring platform) provides a handy guide to social media for business.  The infographic provides tips and pitfalls for using the top 9 social networks for business including Twitter, Facebook, and LinkedIn.

A Valuable Lesson From Randi Zuckerberg: Online Privacy Is Complicated
One mis-click and you may find yourself sharing information or images you had wanted to remain private.  Randi Zuckerberg – sister of Facebook CEO Mark Zuckerberg got a taste of this herself on Christmas day when a personal family photo was accidentally shared publicly.  What advice does she share with other users?  Randi states: “always ask permission before posting a friend’s photo publicly.”  Via Gigaom.


Online Marketing News: Social Media Cheat Sheet, Zuckerberg Wants Privacy, Time Saving GA Reports

Online Marketing News: Happy Holidays from TopRank, Mobile Driving Social, Facebook Goes Local

TopRank Online Marketing Holiday Card 2012

Happy Holidays From TopRank Online Marketing

We celebrate and appreciate the opportunity to have you as party of our online community, and look forward to our mutual success in 2013 and beyond.  You can now “Optimize” your own holiday card!  The first 5 people to comment on this post or share a tweet of their TopRank holiday card will win a free copy of Optimize by Lee Odden.

Google & Facebook Take on Patent Trolls
Google recently joined forces with Facebook, Dell, and Intuit to try and restrict the validity of certain patents issued by the United States.  This filing is meant to determine if a company should be able to secure a patent for an “abstract idea” concerning financial intermediation implemented with a computer.  Via Inc.


Online Marketing News: Happy Holidays from TopRank, Mobile Driving Social, Facebook Goes Local

Online Marketing News: Sins of Site Design, Google+ Communities, Twitter Photo Filter, Holiday Spending

Infographic 8 Deadly Sins of Site Design

8 Deadly Sins of Site Design

This recent infographic from Nexus Themes targets 8 common mistakes that drive customers away from your website.  These sins include:

  • Bad Navigation
  • Too Many Ads
  • Bad Content Structure
  • Obtrusive Use of Audio & Video
  • Registration Requirement
  • Boring Content, Boring Design
  • Poor Legibility
  • Lack of Frequency

Yahoo Has More Users Than Gmail – Introduces A Faster, Cleaner Email Interface
Yahoo has begun pouring effort into updating their email platform across all platforms.  A more modern design is being implemented in hopes of attracting users to actually use their Yahoo! Mail account, instead of using it as a repository for junk mail.  Via Marketing Pilgrim.


Online Marketing News: Sins of Site Design, Google+ Communities, Twitter Photo Filter, Holiday Spending

Online Marketing News: Create Content Gold, Google+ Communities, Instagram Snubs Twitter

Visual Gold Infographic Marketo

Visual Gold

This new infographic from Marketo (client) takes a dive into content marketing campaigns of the future.  Those that focus on creating visually appealing content in a way that still creates value to the readers.  In this infographic you’ll find ideas such as:

  • Content Formats
  • The Five Pillars of Visual Marketing
  • Promotion & Distribution

Pope Joins Tweeting Masses With @Pontifex Handle
Benedict XVI will begin tweeting in eight languages beginning December 12th, 2012 using the handle: @Pontifex.  The pope will use Twitter to respond to questions live during his weekly general audience.  Not surprisingly, within only 10 hours of the announcement, Benedict had already reached nearly a quarter million followers.  Via The New York Times.


Online Marketing News: Create Content Gold, Google+ Communities, Instagram Snubs Twitter

Online Marketing News: 2013 Consumer Trends, Simplify Your Social Media, Zynga Stock Dips, Should Klout Matter?

10 Crucial Consumer Trends 2013

2013 marks a new year filled with new predictions and trends for consumers.  This new Slideshare presentation from Trendwatching.com provides insight into the top trends ranging from mobile to data mining.  Browse the presentation for a detailed report on these trends and what it means for your business.

3 Tools to Simplify Your Social Media Marketing
The time it takes to post, respond, and monitor your social media marketing can eat up valuable time during the work week.  But don’t worry, there is a solution.  The three tools mentioned in this post will help simplify and manage your social media marketing efforts.  Via Social Media Examiner.


Online Marketing News: 2013 Consumer Trends, Simplify Your Social Media, Zynga Stock Dips, Should Klout Matter?

Online Marketing News: Create A Content Matrix, Pinterest Images Tips, Video Ad Strategy, Yahoo Ads Plummet

Infographic Content Marketing Media Matrix For Small Business

Content Marketing Media Matrix For Small Businesses

This new infographic from PRWeb provides a guide to finding what type of content is best for promoting your business depending on your audience as well as you’re services or products.  Use this infographic to find out what will work best for your content marketing strategy.

DMA Finds Marketers Bullish on Growth of Digital and Direct Marketing
According to this recent article, 75% of marketers say that they’re bullish about growth prospects for digital and direct marketing.  This is slightly up from a previous survey taken 2nd quarter, in which 72% said that they were bullish about growth prospects.  Via BtoB.


Online Marketing News: Create A Content Matrix, Pinterest Images Tips, Video Ad Strategy, Yahoo Ads Plummet

Online Marketing News: Run Effective A/B Tests, YouTube Pulls the Plug, Hijacking Google, Windows 8 Dead?

Social Stereotypes: You Are What You Share

This recent infographic from WIX  focuses on social media, and the types of things that people share, or read.  Findings include:

  • 71% of tweets are ignored
  • 23% of tweets get a reply
  • 5% of Pinterest users are under the age of 18
  • 97% of executives surveyed used LinkedIn in 2010
23 Tips on How to A/B Test Like A Badass
With all of the tools now available it has become very easy and effective to run an A/B test.  However, many marketers are still scratching their heads trying to determine how to take their testing to the next level.  Via Search Engine Watch.

7 Effortless Ways to Find New Ideas for Your Blog
Coming up with new and exciting topics for blog content is no easy undertaking.  This article shares 7 easy ways to come up with new blog content regularly.  Read on to find out more.  Via Social Media Examiner.


Online Marketing News: Run Effective A/B Tests, YouTube Pulls the Plug, Hijacking Google, Windows 8 Dead?

Online Marketing News: The History of Social Media, Employee Engagement Quiz, Marketing on Instagram, Yelp’s Love Hate Relationship

A History of Social Media

This recent infographic from copyblogger  takes a dive into the history of social media, and it may be a longer history than you expect.  History includes:

  • 1971 – First Email – Researchers at ARPA send the worlds first email
  • 1980 – USENET_ – users were able to read and post messages to distributed online bulletin boards
  • 1991 – World Wide Web – Tim Berners-Lee proposes a new protocol for information distribution

Are Your Employees Engaged?  Here’s How to Find Out
Many employers as themselves if their employees are truly engaged and may not know where to start figuring it out.  There is a new tool that helps test your company’s ‘Culture IQ,’ or ‘CIQ’ score.   This test measures 10 statements.  Want to find out what they are?  Via Inc.


Online Marketing News: The History of Social Media, Employee Engagement Quiz, Marketing on Instagram, Yelp’s Love Hate Relationship

Online Marketing News: Watch Your Customers, Google Stock Drops 9%, Maximize Your Twitter Profile, Yelp Goes Undercover, Google Disavow Tool

5 Ways to Detect Lying Clients By Reading Their Facial Cues

When meeting with clients face to face there is a lot you can learn from not only what they say but what they’re doing while they’re speaking.  Microexpressions are subtle changes in the face that happen for only a fraction of a second.  This infographic can help you identify if your clients mean what they say, and how you can adapt your approach to meet their needs.  Via American Express.

How Stories Make Customers Fall In Love
The best way to actively engage your customers is to tell stories, good ones.   The right story can turn your customers into brand advocates.  This article offers some concepts that can help you begin to woo your customers in a meaningful way.  Via Inc.


Online Marketing News: Watch Your Customers, Google Stock Drops 9%, Maximize Your Twitter Profile, Yelp Goes Undercover, Google Disavow Tool

Online Marketing News: B2B Marketing History, Shake It For Coca-Cola, AdWords Credit Program, Facebook Collections, Emma Watson Dangerous Search

B2B Marketing: Our Shared History (From the 2012 MarketingProfs B2B Forum)

For the record, B2B Marketing is not boring.  It is an industry ripe with opportunity for innovation and creativity.  This video from MarketingProfs takes you on a short journey though the history of B2B Marketing.  For more helpful tips be sure to check out the B2B Marketing Innovation eBook.

Coca-Cola Equips Vending Machines With Kinects, Lets You Dance For Free Cokes
In an effort to remain the number 1 global brand, Coca-Cola has come up with an innovative and interactive advertising campaign.  Coca-Cola has equipped a number of their vending machines with webcams and Microsoft Kinect sensons.  In order to win a free soda you must follow a series of dance moves shown the on the screen.  Via SingularityHUB.


Online Marketing News: B2B Marketing History, Shake It For Coca-Cola, AdWords Credit Program, Facebook Collections, Emma Watson Dangerous Search

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