Lane Ellis

Digital Marketing News: B2B Trends Study, Facebook’s Topics to Watch, & What Consumers Really Think of Personalized Ads

Lane Ellis on Mar 8th, 2019     Online Marketing News

2019 March 8 Spiceworks Chart

B2B Tech Marketing in 2019: Budget, Content, and Strategy Trends
B2B marketers at technology firms largely expect budget allocation to increase or remain the same during 2019, and 44 percent expect to increase paid media spending, two of numerous findings in a new report from Spiceworks. MarketingProfs

Do People Actually Want Personalized Ads?
A high demand for personalized ads is tempered by increased wariness about the type of data collection that typically makes them possible, according to new data from eMarketer that examines several recent reports. eMarketer

Forrester: Digital marketing spend to reach $146B by 2023, but search landscape is changing
By 2023 U.S. digital marketing is expected to grow at a 9 percent compound annual growth rate, reaching $146B, with more spend moving to the growing voice search segment, according to new Forrester report data. Marketing Dive

Lee Odden

Brian Solis on Lifescale – How to Live a More Creative, Productive and Happy Life Plus Improve Your Marketing

Lee Odden on Mar 7th, 2019     Book Reviews, Interviews

Brian Solis Lifescale

Brian Solis is an award-winning author of 8 books and an internationally known keynote speaker. I’ve had the pleasure of knowing Brian for many years and he has consistently been one of the most thoughtful, inspiring and intelligent people I know.

Not long ago Brian and I had a chance to catch up and he shared with me the news of his new book Lifescale – How to live a more creative, productive and happy life. That’s a pretty compelling title and being up to my neck in digital distractions, multi-tasking and a need to break free out of that chaos, the notion of Lifescale was immediately interesting to me both personally and as a way to better empathize with customers as a marketer.

Lane Ellis

Digital Marketing News: Google AMP’s ROI Rise, Digital Ad Spend Now Dominant, & New B2B Marketing Studies

Lane Ellis on Mar 1st, 2019     Online Marketing News

2019 March 1 Slack Chart

Google touts ROI of AMP display ads, adding they perform best on AMP web pages
Google released data showing that advertisers who use Accelerated Mobile Pages (AMP) display ads have higher return on investment (ROI) and click-through-rates (CTR) when used on dedicated AMP pages, including a 12 percent increase over 2018. Marketing Land

Do Marketers Think Their Strategies Are Successful? [Study]
Marketing strategy success rates for marketers in both B2B and B2C fields are the subject of new report data, showing that 62 percent view their strategies as only somewhat successful when it comes to achieving primary campaign objectives, one of several key revelations contained in the report. MarketingProfs

Ashley Zeckman

The Future (& Present) of Marketing: Collaboration, Technology & Innovation

Ashley Zeckman on Feb 28th, 2019     B2B Marketing, Digital Marketing, Marketing & PR Industry

What do you get when you combine an enterprise CMO and a partner at one of the world’s largest professional services firms?

I can’t speak for all scenarios but at B2BMX in Scottsdale this week, it led to an entertaining and insightful conversation, from two different perspectives.

Jeanniey Mullen, former CMO of Mercer and Vince Walden, Partner at Ernst and Young led an engaging discussion on the importance of innovation within organizations (large and small) as well as opportunities for better operationalizing your marketing department. Below are three ideas for how to future and present-proof your marketing.   

3 Ideas for Future-Proofing Your Marketing

Encourage Cross-Functional Collaboration

Often when brands talk about collaborating with others, it’s in the context of their own departments. Marketing teams look for insights from other marketers, salespeople look to a top seller and so on.

Caitlin Burgess

Sales & Marketing Alignment: Shahid Javed Shares How to Go from Hate to Love in 60 Days

Caitlin Burgess on Feb 28th, 2019     B2B Marketing, Marketing & PR Industry

It’s a tale as old as time. The marketing team is hyper-focused on awareness campaigns, events, and driving more leads to fill the funnel. Meanwhile, the sales team is hyper-focused on meeting sales and revenue goals, and nurturing relationships to empty the funnel.

These two teams occupy two very different functional areas within a company. They’re moving at completely different speeds. They’re operating under their own rules. And as a result, there’s tension, misunderstanding, and even … hate.

But according to Shahid Javed, Director of Enterprise Marketing for Hughes Network Systems, B2B marketers can be change agents here. They can give and get love from their sales teams. And they can do it in as little as 60 days.

Lane Ellis

Digital Marketing News: HubSpot’s Email Lead Capture Report, Adobe’s Content Survey, Facebook & Google Tops for Mobile Ads

Lane Ellis on Feb 22nd, 2019     Online Marketing News

2019 February 22 Backlinko Report Chart

We Analyzed 912 Million Blog Posts. Here’s What We Learned About Content Marketing
The performance of key elements in blog posts was the subject of a recent study by Backlinko and BuzzSumo, pulling statistics from 912 million posts and sharing findings relevant to many digital marketers. Backlinko

Influencers and Instagram Stories: A Perfect Marriage?
Influencer marketers have increasingly turned to Instagram Stories, with 34 percent of content containing the #ad hashtag on the service being posted in the story format, one of several findings of interest to digital marketers in a new study. eMarketer

Aiming To Reward Your Best Customers? Amazon Wants To Get Involved. For B2B marketers
Amazon launched a B2B marketing service, Moments, a reward and loyalty-based program backed by the online marketplace giant looking to get an even larger share of the $27 billion annual fulfillment business. MediaPost

Lane Ellis

Digital Marketing News: LinkedIn’s Live Video, CMI’s New Content Marketing Agency Report, Google on SEO, & Reddit’s $3B Valuation

Lane Ellis on Feb 15th, 2019     Online Marketing News

2019 February 15 CMI Report Chart

Do Agencies Practice the Content Marketing They Preach? [New Research]
Agency content marketing statistics and budgeting trends for 2019 are examined in a new report from the Content Marketing Institute and MarketingProfs, with the release of the new “Agency Content Marketing 2019: Benchmarks, Budgets, and Trends” survey. Content Marketing Institute

LinkedIn debuts LinkedIn Live, a new live video broadcast service
LinkedIn (client) has began launching a live video feature, LinkedIn Live, to build on the success of its standard video offerings which are already the fastest-growing format on the platform, the firm has announced. TechCrunch

In-app ad spend grows but KPIs slow to catch up, study finds
Advertisers are spending 45 percent of their budgets on mobile formats, and 92 percent of firms expect to see those budgets expand during the next year, two of the take-aways from a new joint survey from Forrester and PubMatic. The Drum

Lane Ellis

Digital Marketing News: LinkedIn Hits 610M Users, Inc 500 Social Usage, Facebook’s Income Targeting, & YouTube’s New Explore Tab

Lane Ellis on Feb 8th, 2019     Online Marketing News

2019 February 8 Center for Marketing Research at the University of Massachusetts Dartmouth Chart

New Inc. 500 and Social Media Use Study from UMass Dartmouth
A new look into how Inc. 500 firms use both paid and organic social media advertising comes from the Center for Marketing Research at the University of Massachusetts Dartmouth, and offers a slew of useful information for digital marketers. UMass Dartmouth

LinkedIn Reaches 610 Million Members, Publishes New eBook on Social Media Management Tips
LinkedIn (client) has topped the 610 million user mark, with 40 percent using the site daily — two of the statistics from a guide the firm recently published, also offering best practices and social media management tips. Social Media Today

YouTube expands test of its Instagram-like Explore tab to more devices
YouTube has recently expanded its Explore tab test to surface more video content that would not show up using traditional recommendation algorithms, now available on more devices. TechCrunch

Lane Ellis

Digital Marketing News: Ad Buyers Shift Budgets to LinkedIn, Snapchat’s Permanent Snaps, Gen Alpha & Neuromarketing

Lane Ellis on Feb 1st, 2019     Online Marketing News

2019 February 1 Renderforest Chart

40+ Video Marketing Statistics for 2019 [Infographic]
Video’s prominence in the social media marketing landscape has continued to expand, with some five billion videos viewed daily on YouTube alone, and a new report and infographic from Renderforest dig into some of the numbers behind the growth. Social Media Today

Exclusive: Snapchat weighs what was once unthinkable – permanent snaps
Snapchat has considered making public posts made by its users permanent, sources have told Reuters, in an effort to make it easier for news discovery platforms to share snaps. A possible new option to disclose user identities for public snaps was also reportedly in the works. Reuters

Lane Ellis

Digital Marketing News: Buffer’s State of Social Report, LinkedIn’s Interest Targeting, Consumer Trust & Twitter’s Emojis

Lane Ellis on Jan 25th, 2019     Online Marketing News

2019 January 25 Buffer Chart

Buffer’s 2019 State of Social Report
Buffer recently released its 2019 State of Social report, offering an in-depth look at what digital marketers are focusing on and an examination of trends and how the industry is changing. Buffer

Twitter Releases its Official Marketing Calendar for 2019
Twitter has put out its 2019 version of so-called hashtag holidays, a handy calendar for digital marketers including traditional mainstream holidays as well as “Talk Like A Pirate Day” and others. Search Engine Journal

Legal tips for managing your influencer relationships
Protecting brand and influencer relationships has become a greater concern among marketers as the use of social influencers has risen, and AdAge takes a look at some legal safeguards and practices that can pay off in the long run. AdAge

Lane Ellis

Digital Marketing News: YouTube’s Bubble-Under Suggestions, New B2B Studies, & Making Marketing More Human

Lane Ellis on Jan 18th, 2019     Online Marketing News

2019 January 18 Digital Vidya Chart Image

Best B2B Content: Analysis and Insights from Over 50,000 Articles
B2B content marketing produced some shining examples and strong results during 2018, and BuzzSumo has parsed through more than 50,000 posts to find examples of the best, along with an examination of some of the factors that helped the strongest B2B content rise. BuzzSumo

YouTube is testing new, blue recommendation bubbles that appear under videos
YouTube has begun testing a new type of video recommendation and filtering system, with under-video suggestion bubbles for both mobile and desktop users, a move aimed at improving the video giant’s often-maligned automated recommendations. The Verge

Study: Two-Thirds Of B2B Brands Are Pushing Digital Transformation
Nearly two-thirds of B2B brands are making efforts to implement the type of digital transformation that improves the customer experience, according to recent survey data, one of several insights of interest to digital marketers. MediaPost

Lane Ellis

Digital Marketing News: Facebook Usage Data, Google Teams With Nielsen, AI Is Eating Advertising, & B2B Podcasting Growth

Lane Ellis on Jan 11th, 2019     Online Marketing News

2019 January 11 SocialBakers Image

Inside Google Marketing: 4 ways we’re planning for an automated future
Google plans to seek out better data for a more automated future, the search giant recently announced, along with other insight for users of its Google Marketing Platform, including optimized data points and scalable creative templates. Think With Google

Comscore and Nielsen are racing to become the one true cross-platform measurement provider
2019 will see both Google and Nielsen increase efforts to lead the way in online traffic and usage measurement, using expanded measurement tools each plan to begin rolling out in the coming months. Digiday

AI Is Eating Advertising – And 2019 Will Be Critical For Getting It Right
Artificial intelligence is playing a greater role in digital marketing, utilizing vast amounts of existing demographic data, and AdExchanger takes a look at how this shift has affected the way marketers work. AdExchanger