For over a decade TopRank Marketing has fostered a community of influencers, developing close relationships with subject matter experts in a wide variety of industries.
When it comes to B2B influencer marketing, it’s only natural to wonder what an influencer actually looks like?
In our third season of Break Free B2B Marketing video interviews we’re continuing in-depth conversations with a powerful selection of top B2B influencers, and exploring the issues that each expert is influential about.
All successful B2B influencers have a rare mix of the 5 Ps — proficiency, personality, publishing, promotion, and popularity — as our CEO Lee Odden has outlined in “5 Key Traits of the Best B2B Influencers.”
Incorporating all of these qualities and more is Liam McIvor Martin, co-founder of Time Doctor, who we’re thrilled to be profiling today.