B2B brands shouldn’t fear rejection, but being unknown
91 percent of potential customers don’t actively reject any B2B brands, while increasing brand awareness remains one of the top challenge that B2B marketers face, as unawareness has significant variability by brand, according to newly-released report data from The B2B Institute. Marketing Week
Overheard at B2B World Fest: ‘Pursue passion and purpose, and profits will follow’
B2B marketing has taken a move towards offering more experimental content including sight, sound, and motion, while B2B organization employees are increasingly seeing improvements to their well-being as more important than career advancement — two of several findings of interest to B2B marketers shared during the B2B World Fest event, as The Drum examines. The Drum