Lee Odden

SES NY Video: Sara Holoubek on SEMPO

On day two of the Search Engine Strategies conference the expo hall has opened and I found my way past two floors of exhibitors to find the SEMPO booth staffed by the famous “free agent” and SEMPO board member, Sara Holoubek. In this video interview, Sara talks about the local SEMPO groups that are forming as well as her insight on the new SEMPO Institute Agency Certification.

[googlevideo]http://video.google.com/videoplay?docid=-8718034651485792797&hl=en[/googlevideo]

You can read the reviews of SEMPO Institute’s “Insider’s Guide to Search Marketing” formerly known as the “Fundamentals of Search Marketing” and the Advanced SEO Course Review by TopRank’s Dana Larson.

Lee Odden

SEMPO Announces 2008 Board of Directors

Lee Odden     Online Marketing, SEMPO

I’m sure this will be well covered on the search marketing news blogs but I wanted to make a post because a good number of the new SEMPO board members are people I have known for years and respect a great deal. It can be a big commitment to donate your time to an association and SEMPO has proven itself to be a great resource for the search marketing industry.

  • Chris Boggs – SEO Manager, eMergent Marketing / Brulant, Inc.
  • Jessica Bowman – In-House SEO Expert
  • Massimo Burgio – Global Search Expert, Global Search Interactive
  • Bruce Clay – President, Bruce Clay, Inc.
  • Dave Fall – VP Product Management – Search Technology, DoubleClick, Inc.
  • Duane Forrester – Senior Program Manager, Microsoft
  • Sara Holoubek Free Agent Consultant
Lee Odden

Interview With Terry Plank SEMPO Institute

The opportunities in the search marketing industry are as good now as they’ve ever been. With a new year many people working for agencies, just getting out of college or the military will be looking for careers and training that fits their need for a technical yet creative job that also doesn’t stagnate.

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To help fulfill the growing demand for training and education in the search marketing industry, SEMPO Insitute has been created to provide structured, peer reviewed educational opportunities. The Institute is led by dean, Terry Plank and Online Marketing Blog is pleased to provide readers with this interview about how SEMPO Institute was created as well as the challenges and opportunities facing the search marketing industry.

Lee Odden

New SEMPO Board Named

SEMPO sent out an announcement email this morning announcing the new board of directors for 2007. There were 37 nominees on the ballot and this year there was a 100% increase in the number of voters.  Congrats to all!

Chris Boggs – Search Strategist, Avenue A/Razorfish
Massimo Burgio – Global Search Expert, Global Search Interactive
Fionn Downhill – President/CEO, Elixir Systems
Dave Fall – VP Product Management – Search Technology, DoubleClick, Inc.
Duane Forrester – Manger – Search Marketing, Sports Direct
Sara Holoubek – Free Agent
Gord Hotchkiss – CEO/President, Enquiro Search Solutions, Inc.
Bill Hunt – CEO, Global Strategies International
Kevin Lee – Executive Chairman/Co-Founder, Did-it.com, LLC
Jeffrey Pruitt – President of Search Operations, iCrossing
Tanya Rietze – Global SEO Program Manager, Hewlett Packard
Dana Todd – Co-Founder/Principal, SiteLab
Dave Williams – Chief Strategist/Co-Founder, 360i, LLC

Lee Odden

SEMPO Board of Directors Nominees

SEMPO has announced the list of nominees for the 2007 board of directors.

Lee Odden

SEMPO Board Nominations Open

SEMPO
My fellow search engine optimization and public relations enthusiast, Greg Jarboe, kindly reminded me today of the upcoming SEMPO board nominations for 2007-2008. The year went by pretty fast because it seems not long ago that SEMPO announced it’s new board members.

If you want a venue to make a difference and/or an impact on the search marketing industry, a SEMPO board membership might just be the ticket.

All current SEMPO members are eligible to nominate members or themselves for a board position. Nominations are open through Thursday, January 18, 5:00 PM Eastern Time.

To make a nomination, login to sempo.org, click on the “2007 Board of Directors Election” link and you will be presented with an email address you can use to nominate board candidates.

Lee Odden

SEMPO Survey and Webinar

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SEMPO is running their State of the Search Marketing Industry survey again and I would encourage anyone working in the field to take a few minutes and fill it out. The survey provides excellent insight into the direction of search marketing budgets, tactics and trends.¬† I know I’m curious to see how it compares to the Marketing Sherpa Benchmark Guide 2007 data.

Also, there’s a giveaway for those of you that need that kind of incentive.¬† “As a thank you to everyone who participates in the survey, each respondent will be eligible to win one free full-conference pass to any Search Engine Strategies (SES) event in 2007.” SES conferences passes are in the range of $1200-$1500 so that is a nice prize.