I went the lazy but entertaining route and took some video of the “Search Insiders Tell All” session yesterday afternoon that included David Berkowitz, Aaron Goldman, Bob Heyman and Gord Hotchkiss.

Here the “Search Insiders” about personalization, brand stewardship, Google DoubleClick and the disparity in standards applied to search marketing that are not applied to TV or direct response marketing.

[googlevideo]http://video.google.com/videoplay?docid=1795234824398773860[/googlevideo]

Here is a discussion of video search, advertising and marketing.

[googlevideo]http://video.google.com/videoplay?docid=8682933542265150995[/googlevideo]

The day started with a sponsored breakfast by Compete.com with a presentation by Jeremy Crane on Compete functionality. I came a bit late so I did not catch the entire presentation, but one interesting tidbit that I caught concerned the reporting of an Attention metric. What percent of users are visiting a particular site compared to others over time. This is particularly interesting considering sites that are engaged in significant PR and buzz generation.

Compete is also offering search marketing related competitive intelligence reporting similar to Keyword Discovery CI and basic levels of Hitwise. Compete is looking for beta testers also.

MC, I mean Emcee Gord Hotchkiss kicked things off with his thoughts about search as a connector.