Lee Odden

Pubcon Video: Melanie Mitchell AOL

I met Melanie Mitchell at last year’s Pubcon and was amazed at what a job being a Vice President of SEO/SEM at a company like AOL must be. The insights she shared in a keynote presentation at the WebGuild’s Searchnomics conference were impressive so I was fortnuate to get a few minutes of her time to do a short video interview on what she does for AOL and what some of her challenges and accomplishments have been.

[youtube]http://www.youtube.com/watch?v=q2_eUI7SbUQ[/youtube]

Be sure to check out the TopRank SEO video channel on YouTube for interviews from Pubcon and many other search marketing event.

Lee Odden

Pubcon Video: Brett Crosby

While walking the WebmasterWorld Pubcon exhibit hall floor I ran into Brett Crosby from Google. We talked about some of the new enhancements that have been added to Google Analytics. The addition of site search tracking in Google Analytics was of particular interest to me and I thought I would share here.

[youtube]http://www.youtube.com/watch?v=wjyoABxpbQU[/youtube]

Be sure to check out the TopRank channel on YouTube for more SEO interviews.

Lee Odden

Pubcon Video: Tanya Vaughan Interview

As the Global SEO Program Manager/Diva 🙂 for one of the largest companies in the world, Tanya Vaughan from HP has a tremendous amount of responsibility and knowledge about enterprise SEO. We caught up with Tanya after the Enterprise Search Engine Optimization panel at Pubcon in Las Vegas to ask about her role at HP and to elaborate on a topic from the session, “progressive enhancement”, and what it means for SEO.

[youtube]http://www.youtube.com/watch?v=ERRF137cclk[/youtube]

Be sure to check out the TopRank channel on YouTube for more SEO interviews.

Lee Odden

Pubcon Video: Neil Patel Interview

Known by many as either “Mr. Social Media” or by friends as “Princess”, Neil Patel’s reputation for experimenting and developing new and cutting edge internet marketing tactics is known throughout the industry. At WebmasterWorl’s Pubcon conference in Las Vegas, we caught up with Neil to ask about what his company ACS does for clients as well as his latest social media manipulation – oops, I mean marketing tactics 🙂 and experimenting.

[youtube]http://www.youtube.com/watch?v=usA98kk-EuU[/youtube]

Be sure to check out the TopRank channel on YouTube for more SEO Interview Videos.

Lee Odden

Pubcon Video: Adam Audette Interview

With 10 years under its belt, LED Digest is famous with long time SEOs for providing an exceptionally productive platform for sharing ideas, tactics and insights about search marketing. The digest would not have it’s luster without the formidable moderating skills of Adam Audette and we had the chance to finally meet Adam in person at Pubcon in Las Vegas.

In this short video interview, Adam describes how LED Digest was started as well as a tidbit about Universal search.

[youtube]http://www.youtube.com/watch?v=TAkvkqo7XQc[/youtube]

Be sure to check out the TopRank channel on YouTube for more SEO interviews.

Lee Odden

Video: Five Minutes with Vanessa Fox on Zillow

At SES San Jose I was able to sit down with Vanessa Fox to talk briefly about some of the basic features of the Google Webmaster Central service and posted that interview but was also able to do a second video about her new role at Zillow.

We talked about what she’s doing with Zillow and their advertising platform for marketers that want to reach local audiences as well as what the future may hold in terms of social networking /community building features and laying search over user generated content.

[youtube]NPISLVqvczU[/youtube]

In addition to her work at Zillow, Vanessa writes her own blog at Vanessa Fox Nude (sorry guys, only the cats are nude), contributes to the Zillow blog as well as a “People Search” column at Search Engine Land.

Lee Odden

SES Video: Steven Marder Eurekster Swicki

In our continuing coverage of the Search Engine Strategies conference in San Jose, we’re shooting periodic video interviews both in the speaker ready room and a few on the exhibit floor.

[youtube]fdSQoAj9LBU[/youtube]

In this interview Steven Marder of Eurekster talks about how their Swicki product works both for online publishers to attract and monetize traffic as well as serve as a useful web site marketing tool for SEO efforts.

Lee Odden

SES Video: Andy Atkins Kruger WebCertain

Search engine optimization in English provides substantial challenges for most companies, but what about SEO in 20 different languages? When you drill down into it, there’s a lot “lost in translation” when most companies perform content optimization in different languages.

[youtube]niqX-ZQv63c[/youtube]

In this video interview from the Exhibit Hall at Search Engine Strategies in San Jose, my long time friend Andy Atkins Kruger of UK-based WebCertain takes a few moments to answer questions about multilingual SEO as well as some of the common challenges that come about when optimizing content not only in other languages but also dealing with corporate speak in those languages.

Lee Odden

Interviews with Search Marketers

Our plan is to bring multiple TopRank team members to SES San Jose next month and each will be blogging different sessions. This will free me up significantly to do video interviews, take photos and other more creative conference coverage. Everything will be posted here at Online Marketing Blog so be sure to tune in August 20-23rd if you’re unable to attend SES San Jose.

So, my question to you dear Online Marketing Blog readers, is what search marketers would you like to see text and/or video interviews with? What are the top 2-3 questions you’d like asked?

We’d really like to get an idea of who you’re most interested in hearing about. Here are links to previous interviews with search marketers we’ve done here at OMB to give you an idea what to expect.

Lee Odden

Search Insiders Tell All Video – Search Insider Summit

I went the lazy but entertaining route and took some video of the “Search Insiders Tell All” session yesterday afternoon that included David Berkowitz, Aaron Goldman, Bob Heyman and Gord Hotchkiss.

Here the “Search Insiders” about personalization, brand stewardship, Google DoubleClick and the disparity in standards applied to search marketing that are not applied to TV or direct response marketing.

[googlevideo]http://video.google.com/videoplay?docid=1795234824398773860[/googlevideo]

Here is a discussion of video search, advertising and marketing.

[googlevideo]http://video.google.com/videoplay?docid=8682933542265150995[/googlevideo]

Lee Odden

Search Insider Summit Videos

We are all about the social media on this blog and our coverage of conferences with interviews, photos and below a few videos.

[googlevideo]http://video.google.com/videoplay?docid=529951350886112476&hl=en[/googlevideo]

Here is the programming chair of the conference, David Berkowitz talking about how this is the biggest Search Insider Summit yet as well as the kinds of topics that drove the programming ranging from innovative search technology to click fraud to mobile marketing.

I also caught up with Cam Balzer of GoogleClick Performics 🙂 oops, I mean DoubleClick Performics. As tempting as it was to ask Cam about Google’s acquisition of a company that provides natural and paid search marketing services, I kept it PC.

Cam moderated a competitive intelligence panel and he shares his insights about CI for ROI versus branding campaigns and does provide a well coached answer about Google/DoubleClick. You’ve got to love that media training.

Lee Odden

Video Search Optimization – Search Insider Summit

Video Search Optimization
The first of the breakout sessions was a choice between click fraud and this session on video search optimization. This was an easy choice since video optimization is an important component of social media campaigns and we like the social media here at Online Marketing Blog.

The session was moderated by Matt Spiegel of Resolution Media and speakers included: Chase Norlin from Pixsy, Scott Rhodes of VeoTag, Christy Tanner of TV Guide and Dan Perry from Cars.com.

Matt Spiegel: Is online video search for entertainment or other purposes?

Christy Tanner: Increasingly people are watching TV online and not conforming to old models of “turning on the TV”. There are also science, news and technology applications for online video.