Online Marketing Blog - TopRank®

Video: Cycle of Social & SEO

While in Hong Kong I thought it might be interesting to start doing videos that offer tips against an interesting backdrop. There are so many amazing conversations and topics discussed at the events I travel to, why not combine that somehow?

Watch this Content Marketing Optimization video to learn the simple, yet highly effective, method of incorporating search and social media keywords to guide content marketing optimization efforts. Combine optimized social media content with promotions to increase the traffic and sharing that will provide subsequent data to mine even more effective content ideas.

[youtube]http://www.youtube.com/watch?v=2LFgsBgaxbk[/youtube]

Please let me know if you like this format of content. I’ve been doing more video interviews of other people in the search and social media marketing industry lately but I haven’t used video to share my own ideas. In the interest of making this blog even more interesting and useful, your feedback is greatly appreciated!


Video: Cycle of Social & SEO

Brent D. Payne on SEO for Journalists

brent d payneI’ve been connected via the social web with Brent Payne for several years and we finally met in person at SES Hong Kong. Working for the Tribune companies as Director of Search Engine Optimization, Brent has been able to make a significant impact on news web sites like the Chicago Tribune and the LA Times.

In this interview, Brent shares his experiences with how optimizing news content for search engines works as well as the challenges and results from training journalists on how to use keywords to improve traffic to news content.

[youtube]http://www.youtube.com/watch?v=s3T9IqVsLN4[/youtube]

If you work with a media company or online publisher, do you train writers, reporters, editors and journalists on how to optimize content with keywords? Have you tried and had great results? Have you tried and met strong resistance?


Brent D. Payne on SEO for Journalists

Avinash Kaushik on Storytelling & Web Analytics

avinash kaushikThe opening keynote presentation at SES Hong Kong featured none other than Avinash Kaushik, co-Founder of Market Motive Inc and the Analytics Evangelist for Google.

In this video interview, Avinash talks about the value of communicating analytics information in more meaningful ways. He gives examples of metaphors he’s used to present important analytics information that helps others better understand the meaning and implications of the data. There are lessons here for companies that report tabular data with no insight and little creativity in communicating insight.

[youtube]http://www.youtube.com/watch?v=qEHmc4oVa-I[/youtube]

What creative ways have you found to communicate web analytics insights? Have you had nightmare experiences with web analytics reports?

Check out Avinash’s “must-read” web analytics blog, Occam’s Razor, here.


Avinash Kaushik on Storytelling & Web Analytics

Brian Clark on Content Marketing with Blogs

Brian Clark CopybloggerOpenCamp’s Sunday schedule included presentations on blogging that included Chris Pirillo, Brian Clark and myself. I caught up with Brian before he gave his presentation to give us a little preview. John P. ended up using the video as the segue between Brian and I as we changed microphones.

Watch as Brian talks about the importance of planning content and understanding its purpose in order to be effective with blog copywriting. He also mentioned that traditional media is still doing some things right and we new media types would do well to identify what those things are and use that insight for our own publishing and content marketing efforts.


Brian Clark on Content Marketing with Blogs

Chris Pirillo on SEO & Social Media @ OpenCa.mp

chris pirilloAt the OpenCa.mp conference in Dallas this weekend I was able to re-connect with Chris Pirillo of Lockergnome and the Gnomedex conference (We’ve interviewed each other in the past). We both jumped out of the same airplane with the Army Golden Knights last week and are also speaking today about blogs at OpenCa.mp.

I caught up with Chris to talk about his take on SEO and social media.  He had pretty strong opinions about people who are too aggressive and not always relevant in the social connections they’re making.  This is what he had to say:

You can find Chris online by Googling “chris“. How’s that for the effect of links on search engine visibility?


Chris Pirillo on SEO & Social Media @ OpenCa.mp

Video Interview: Dave Roth of Yahoo

Dave Roth works as Director of Search Marketing at Yahoo. That means Dave is a Search Engine Marketer that works for a search engine. I’ve known Dave for several years and we finally decided to do a video interview. Watch the interview below to learn what a search marketer that works for a search engine does, especially the challenges and opportunities in communications on search marketing performance in a large company.

[youtube]http://www.youtube.com/watch?v=dqJ4bCjD7O4[/youtube]

Of course, we couldn’t talk to someone like Dave at Yahoo without mentioning the transition of search results to Bing over on the Yahoo site. What does this mean for SEO? What does it mean for Paid Search?  What’s the fate of Site Explorer and where does it fit within Bing Webmaster Tools? Is SEO good or bad for search engines? How much of a signal does social media provide search engines? We discuss these topics and more.


Video Interview: Dave Roth of Yahoo

Web 2.0 Expo – Video Interview Brian Solis

Social media evangelist Brian Solis of Future Works, PR2.0 blog and bub.blicio.us during the Web 2.0 Expo in San Francisco. Brian took a few minutes to share his insights into what’s hot in Web 2.0 and the interplay of technology and communications.

[googlevideo]http://video.google.com/videoplay?docid=7664387870231379089&hl=en[/googlevideo]


Web 2.0 Expo – Video Interview Brian Solis

Web 2.0 Expo – Video Interview Dave McClure

While in the blogtropol.us blogger lounge today, I caught up with a dapper Dave McClure of 500 Hats who took a few minutes before a PayPal reunion dinner to talk about his work helping co-chair the Web 2.0 Expo event, a little something about “AARRR” for startups and thoughts on marketing with Facebook.

[googlevideo]http://video.google.com/videoplay?docid=-7601563463451791714&hl=en[/googlevideo]


Web 2.0 Expo – Video Interview Dave McClure

Web 2.0 Expo – Video Interview Robert Scoble

When registering for Web 2.0 Expo I ran into Robert Scoble, famous blogger and Managing Director of FastCompany.tv, whom I had just met 2 weeks ago in San Francisco at Media Relations Summit. He a agreed to do a quick video interview on what’s new in the Web 2.0 world and offered a few tips on how to get more out of attending conferences.

[googlevideo]http://video.google.com/videoplay?docid=4044250035651101782&hl=en[/googlevideo]


Web 2.0 Expo – Video Interview Robert Scoble

SES NY Video: Sara Holoubek on SEMPO

On day two of the Search Engine Strategies conference the expo hall has opened and I found my way past two floors of exhibitors to find the SEMPO booth staffed by the famous “free agent” and SEMPO board member, Sara Holoubek. In this video interview, Sara talks about the local SEMPO groups that are forming as well as her insight on the new SEMPO Institute Agency Certification.

[googlevideo]http://video.google.com/videoplay?docid=-8718034651485792797&hl=en[/googlevideo]

You can read the reviews of SEMPO Institute’s “Insider’s Guide to Search Marketing” formerly known as the “Fundamentals of Search Marketing” and the Advanced SEO Course Review by TopRank’s Dana Larson.


SES NY Video: Sara Holoubek on SEMPO

SES New York Video: Mike McDonald WebProNews

At SES San Jose in 2006, I took a 21 second video of Mike McDonald from WebProNews while we were standing in line for the bus to the Google Dance. That short video was followed by many other videos interviews with interesting people in the search marketing business which you can find on TopRank’s YouTube channel, and on our Videos category.

[googlevideo]http://video.google.com/videoplay?docid=-2015584367087448143&hl=en[/googlevideo]

Mike and WebProNews have also been covering conferences very successfully through videos and have literally raised the bar on search marketing conference videos. The WPN videos are very creative and seem to get better each time. I decided to turn the tables and shoot a quick (and funny) video interview with Mike talking about his equipment challenges, sending an employee to wander the streets of NYC to find a cable and the issue of SMX and SES: Can they coexist?


SES New York Video: Mike McDonald WebProNews

Video: Interview with Adam Lasnik of Google

On day one of SES London I was able to catch up with Google Search Evangelist Adam Lasnik to do a short (10 min) video on several topics important to web masters looking for better results on Google. Adam starts with a descrption of his responsibilities at Google and then answers questions about Google compliant Flash and JavaScript, duplicate content – especially with press releases and suggested uses of internal site nofollow other than for “PageRank sculpting”.

[googlevideo]http://video.google.co.uk/videoplay?docid=1830519162896248638&hl=en[/googlevideo]


Video: Interview with Adam Lasnik of Google