Online Marketing Blog - TopRank®

SES NY Video: Sara Holoubek on SEMPO

On day two of the Search Engine Strategies conference the expo hall has opened and I found my way past two floors of exhibitors to find the SEMPO booth staffed by the famous “free agent” and SEMPO board member, Sara Holoubek. In this video interview, Sara talks about the local SEMPO groups that are forming as well as her insight on the new SEMPO Institute Agency Certification.

[googlevideo]http://video.google.com/videoplay?docid=-8718034651485792797&hl=en[/googlevideo]

You can read the reviews of SEMPO Institute’s “Insider’s Guide to Search Marketing” formerly known as the “Fundamentals of Search Marketing” and the Advanced SEO Course Review by TopRank’s Dana Larson.


SES NY Video: Sara Holoubek on SEMPO

SES New York Video: Mike McDonald WebProNews

At SES San Jose in 2006, I took a 21 second video of Mike McDonald from WebProNews while we were standing in line for the bus to the Google Dance. That short video was followed by many other videos interviews with interesting people in the search marketing business which you can find on TopRank’s YouTube channel, and on our Videos category.

[googlevideo]http://video.google.com/videoplay?docid=-2015584367087448143&hl=en[/googlevideo]

Mike and WebProNews have also been covering conferences very successfully through videos and have literally raised the bar on search marketing conference videos. The WPN videos are very creative and seem to get better each time. I decided to turn the tables and shoot a quick (and funny) video interview with Mike talking about his equipment challenges, sending an employee to wander the streets of NYC to find a cable and the issue of SMX and SES: Can they coexist?


SES New York Video: Mike McDonald WebProNews

Video: Interview with Adam Lasnik of Google

On day one of SES London I was able to catch up with Google Search Evangelist Adam Lasnik to do a short (10 min) video on several topics important to web masters looking for better results on Google. Adam starts with a descrption of his responsibilities at Google and then answers questions about Google compliant Flash and JavaScript, duplicate content – especially with press releases and suggested uses of internal site nofollow other than for “PageRank sculpting”.

[googlevideo]http://video.google.co.uk/videoplay?docid=1830519162896248638&hl=en[/googlevideo]


Video: Interview with Adam Lasnik of Google

Pubcon Video: Melanie Mitchell AOL

I met Melanie Mitchell at last year’s Pubcon and was amazed at what a job being a Vice President of SEO/SEM at a company like AOL must be. The insights she shared in a keynote presentation at the WebGuild’s Searchnomics conference were impressive so I was fortnuate to get a few minutes of her time to do a short video interview on what she does for AOL and what some of her challenges and accomplishments have been.

[youtube]http://www.youtube.com/watch?v=q2_eUI7SbUQ[/youtube]

Be sure to check out the TopRank SEO video channel on YouTube for interviews from Pubcon and many other search marketing event.


Pubcon Video: Melanie Mitchell AOL

Pubcon Video: Brett Crosby

While walking the WebmasterWorld Pubcon exhibit hall floor I ran into Brett Crosby from Google. We talked about some of the new enhancements that have been added to Google Analytics. The addition of site search tracking in Google Analytics was of particular interest to me and I thought I would share here.

[youtube]http://www.youtube.com/watch?v=wjyoABxpbQU[/youtube]

Be sure to check out the TopRank channel on YouTube for more SEO interviews.


Pubcon Video: Brett Crosby

Pubcon Video: Tanya Vaughan Interview

As the Global SEO Program Manager/Diva 🙂 for one of the largest companies in the world, Tanya Vaughan from HP has a tremendous amount of responsibility and knowledge about enterprise SEO. We caught up with Tanya after the Enterprise Search Engine Optimization panel at Pubcon in Las Vegas to ask about her role at HP and to elaborate on a topic from the session, “progressive enhancement”, and what it means for SEO.

[youtube]http://www.youtube.com/watch?v=ERRF137cclk[/youtube]

Be sure to check out the TopRank channel on YouTube for more SEO interviews.


Pubcon Video: Tanya Vaughan Interview

Pubcon Video: Neil Patel Interview

Known by many as either “Mr. Social Media” or by friends as “Princess”, Neil Patel’s reputation for experimenting and developing new and cutting edge internet marketing tactics is known throughout the industry. At WebmasterWorl’s Pubcon conference in Las Vegas, we caught up with Neil to ask about what his company ACS does for clients as well as his latest social media manipulation – oops, I mean marketing tactics 🙂 and experimenting.

[youtube]http://www.youtube.com/watch?v=usA98kk-EuU[/youtube]

Be sure to check out the TopRank channel on YouTube for more SEO Interview Videos.


Pubcon Video: Neil Patel Interview

Pubcon Video: Adam Audette Interview

With 10 years under its belt, LED Digest is famous with long time SEOs for providing an exceptionally productive platform for sharing ideas, tactics and insights about search marketing. The digest would not have it’s luster without the formidable moderating skills of Adam Audette and we had the chance to finally meet Adam in person at Pubcon in Las Vegas.

In this short video interview, Adam describes how LED Digest was started as well as a tidbit about Universal search.

[youtube]http://www.youtube.com/watch?v=TAkvkqo7XQc[/youtube]

Be sure to check out the TopRank channel on YouTube for more SEO interviews.


Pubcon Video: Adam Audette Interview

Video: Five Minutes with Vanessa Fox on Zillow

At SES San Jose I was able to sit down with Vanessa Fox to talk briefly about some of the basic features of the Google Webmaster Central service and posted that interview but was also able to do a second video about her new role at Zillow.

We talked about what she’s doing with Zillow and their advertising platform for marketers that want to reach local audiences as well as what the future may hold in terms of social networking /community building features and laying search over user generated content.

[youtube]NPISLVqvczU[/youtube]

In addition to her work at Zillow, Vanessa writes her own blog at Vanessa Fox Nude (sorry guys, only the cats are nude), contributes to the Zillow blog as well as a “People Search” column at Search Engine Land.


Video: Five Minutes with Vanessa Fox on Zillow

SES Video: Steven Marder Eurekster Swicki

In our continuing coverage of the Search Engine Strategies conference in San Jose, we’re shooting periodic video interviews both in the speaker ready room and a few on the exhibit floor.

[youtube]fdSQoAj9LBU[/youtube]

In this interview Steven Marder of Eurekster talks about how their Swicki product works both for online publishers to attract and monetize traffic as well as serve as a useful web site marketing tool for SEO efforts.


SES Video: Steven Marder Eurekster Swicki

SES Video: Andy Atkins Kruger WebCertain

Search engine optimization in English provides substantial challenges for most companies, but what about SEO in 20 different languages? When you drill down into it, there’s a lot “lost in translation” when most companies perform content optimization in different languages.

[youtube]niqX-ZQv63c[/youtube]

In this video interview from the Exhibit Hall at Search Engine Strategies in San Jose, my long time friend Andy Atkins Kruger of UK-based WebCertain takes a few moments to answer questions about multilingual SEO as well as some of the common challenges that come about when optimizing content not only in other languages but also dealing with corporate speak in those languages.


SES Video: Andy Atkins Kruger WebCertain

SES New York Day 3 Videos

I was able to do just two video interviews before my camera got dropped in a glass of water. I’ll have to explain that in another post.

[googlevideo]http://video.google.com/videoplay?docid=5655668133485217314&hl=en[/googlevideo]

Here’s Michael Gray, aka graywolf, just before our session with Todd Mailicoat and Neil Patel on “Social Bookmark Strategies” where he talks about tips for conference goers. Coverage of that session can be found at The Lisa, Search Engine Roundtable, Small Business SEM and CenterNetworks.

[googlevideo]http://video.google.com/videoplay?docid=-4176575133923097250&hl=en[/googlevideo]

I also caught up with Mona Elesseily from Page Zero where she talks about Yahoo Panama pros and cons. Also two new Panama enhancements: Quality based bidding and being able to opt out of Yahoo’s content network.


SES New York Day 3 Videos