B2B Marketing Blog - TopRank®

B2B Marketing views, news and interviews.

Brian Clark on Content Marketing with Blogs

Brian Clark CopybloggerOpenCamp’s Sunday schedule included presentations on blogging that included Chris Pirillo, Brian Clark and myself. I caught up with Brian before he gave his presentation to give us a little preview. John P. ended up using the video as the segue between Brian and I as we changed microphones.

Watch as Brian talks about the importance of planning content and understanding its purpose in order to be effective with blog copywriting. He also mentioned that traditional media is still doing some things right and we new media types would do well to identify what those things are and use that insight for our own publishing and content marketing efforts.


Brian Clark on Content Marketing with Blogs

Chris Pirillo on SEO & Social Media @ OpenCa.mp

chris pirilloAt the OpenCa.mp conference in Dallas this weekend I was able to re-connect with Chris Pirillo of Lockergnome and the Gnomedex conference (We’ve interviewed each other in the past). We both jumped out of the same airplane with the Army Golden Knights last week and are also speaking today about blogs at OpenCa.mp.

I caught up with Chris to talk about his take on SEO and social media.  He had pretty strong opinions about people who are too aggressive and not always relevant in the social connections they’re making.  This is what he had to say:

You can find Chris online by Googling “chris“. How’s that for the effect of links on search engine visibility?


Chris Pirillo on SEO & Social Media @ OpenCa.mp

Video Interview: Dave Roth of Yahoo

Dave Roth works as Director of Search Marketing at Yahoo. That means Dave is a Search Engine Marketer that works for a search engine. I’ve known Dave for several years and we finally decided to do a video interview. Watch the interview below to learn what a search marketer that works for a search engine does, especially the challenges and opportunities in communications on search marketing performance in a large company.

[youtube]http://www.youtube.com/watch?v=dqJ4bCjD7O4[/youtube]

Of course, we couldn’t talk to someone like Dave at Yahoo without mentioning the transition of search results to Bing over on the Yahoo site. What does this mean for SEO? What does it mean for Paid Search?  What’s the fate of Site Explorer and where does it fit within Bing Webmaster Tools? Is SEO good or bad for search engines? How much of a signal does social media provide search engines? We discuss these topics and more.


Video Interview: Dave Roth of Yahoo

Web 2.0 Expo – Video Interview Brian Solis

Social media evangelist Brian Solis of Future Works, PR2.0 blog and bub.blicio.us during the Web 2.0 Expo in San Francisco. Brian took a few minutes to share his insights into what’s hot in Web 2.0 and the interplay of technology and communications.

[googlevideo]http://video.google.com/videoplay?docid=7664387870231379089&hl=en[/googlevideo]


Web 2.0 Expo – Video Interview Brian Solis

Web 2.0 Expo – Video Interview Dave McClure

While in the blogtropol.us blogger lounge today, I caught up with a dapper Dave McClure of 500 Hats who took a few minutes before a PayPal reunion dinner to talk about his work helping co-chair the Web 2.0 Expo event, a little something about “AARRR” for startups and thoughts on marketing with Facebook.

[googlevideo]http://video.google.com/videoplay?docid=-7601563463451791714&hl=en[/googlevideo]


Web 2.0 Expo – Video Interview Dave McClure

Web 2.0 Expo – Video Interview Robert Scoble

When registering for Web 2.0 Expo I ran into Robert Scoble, famous blogger and Managing Director of FastCompany.tv, whom I had just met 2 weeks ago in San Francisco at Media Relations Summit. He a agreed to do a quick video interview on what’s new in the Web 2.0 world and offered a few tips on how to get more out of attending conferences.

[googlevideo]http://video.google.com/videoplay?docid=4044250035651101782&hl=en[/googlevideo]


Web 2.0 Expo – Video Interview Robert Scoble

SES NY Video: Sara Holoubek on SEMPO

On day two of the Search Engine Strategies conference the expo hall has opened and I found my way past two floors of exhibitors to find the SEMPO booth staffed by the famous “free agent” and SEMPO board member, Sara Holoubek. In this video interview, Sara talks about the local SEMPO groups that are forming as well as her insight on the new SEMPO Institute Agency Certification.

[googlevideo]http://video.google.com/videoplay?docid=-8718034651485792797&hl=en[/googlevideo]

You can read the reviews of SEMPO Institute’s “Insider’s Guide to Search Marketing” formerly known as the “Fundamentals of Search Marketing” and the Advanced SEO Course Review by TopRank’s Dana Larson.


SES NY Video: Sara Holoubek on SEMPO

SES New York Video: Mike McDonald WebProNews

At SES San Jose in 2006, I took a 21 second video of Mike McDonald from WebProNews while we were standing in line for the bus to the Google Dance. That short video was followed by many other videos interviews with interesting people in the search marketing business which you can find on TopRank’s YouTube channel, and on our Videos category.

[googlevideo]http://video.google.com/videoplay?docid=-2015584367087448143&hl=en[/googlevideo]

Mike and WebProNews have also been covering conferences very successfully through videos and have literally raised the bar on search marketing conference videos. The WPN videos are very creative and seem to get better each time. I decided to turn the tables and shoot a quick (and funny) video interview with Mike talking about his equipment challenges, sending an employee to wander the streets of NYC to find a cable and the issue of SMX and SES: Can they coexist?


SES New York Video: Mike McDonald WebProNews

Video: Interview with Adam Lasnik of Google

On day one of SES London I was able to catch up with Google Search Evangelist Adam Lasnik to do a short (10 min) video on several topics important to web masters looking for better results on Google. Adam starts with a descrption of his responsibilities at Google and then answers questions about Google compliant Flash and JavaScript, duplicate content – especially with press releases and suggested uses of internal site nofollow other than for “PageRank sculpting”.

[googlevideo]http://video.google.co.uk/videoplay?docid=1830519162896248638&hl=en[/googlevideo]


Video: Interview with Adam Lasnik of Google

Pubcon Video: Melanie Mitchell AOL

I met Melanie Mitchell at last year’s Pubcon and was amazed at what a job being a Vice President of SEO/SEM at a company like AOL must be. The insights she shared in a keynote presentation at the WebGuild’s Searchnomics conference were impressive so I was fortnuate to get a few minutes of her time to do a short video interview on what she does for AOL and what some of her challenges and accomplishments have been.

[youtube]http://www.youtube.com/watch?v=q2_eUI7SbUQ[/youtube]

Be sure to check out the TopRank SEO video channel on YouTube for interviews from Pubcon and many other search marketing event.


Pubcon Video: Melanie Mitchell AOL

Pubcon Video: Brett Crosby

While walking the WebmasterWorld Pubcon exhibit hall floor I ran into Brett Crosby from Google. We talked about some of the new enhancements that have been added to Google Analytics. The addition of site search tracking in Google Analytics was of particular interest to me and I thought I would share here.

[youtube]http://www.youtube.com/watch?v=wjyoABxpbQU[/youtube]

Be sure to check out the TopRank channel on YouTube for more SEO interviews.


Pubcon Video: Brett Crosby

Pubcon Video: Tanya Vaughan Interview

As the Global SEO Program Manager/Diva 🙂 for one of the largest companies in the world, Tanya Vaughan from HP has a tremendous amount of responsibility and knowledge about enterprise SEO. We caught up with Tanya after the Enterprise Search Engine Optimization panel at Pubcon in Las Vegas to ask about her role at HP and to elaborate on a topic from the session, “progressive enhancement”, and what it means for SEO.

[youtube]http://www.youtube.com/watch?v=ERRF137cclk[/youtube]

Be sure to check out the TopRank channel on YouTube for more SEO interviews.


Pubcon Video: Tanya Vaughan Interview