Forbes recently published a list of the 50 most influential CMOs of 2014 in conjunction with the folks at Appinions. According the to AdAge article where I discovered the list, “the CMOs were ranked by how they have established themselves by sharing opinions that and generate significant reactions.”
More specifically, Appinions analyzed over 100 million articles from news, blog, and social media sources, noting opinions from and reactions to CMOs from 500 of the Forbes Global 2000 largest companies. From that analysis, they created an influence score and ranking.
eMarketer has reported in the past that consumers appreciate brands more when C-level executives are active on social media. Social media is a great way for CMOs to show their “people” skills and their digital savvy in today’s world of all digital, all the time.