Integrating content across channels of discovery and engagement like social networks is an important part of optimizing for the customer experience. In fact, according to the 2014 Social Media Marketing Industry Report, 83% of marketers stated they have integrated their social media and traditional marketing activities.
Social Media contributes to all aspects of the customer journey, so integrating social media marketing with overall online marketing efforts just makes sense if you want to connect the dots for customers from education to action. But how?
I recently did an interview on this topic with Roza Tsvetkova of Komfo in Denmark and thought I’d share it here:
What is new when we talk about social integration? What is key to the integration of social media with the other online marketing efforts?
Like many other digital marketing agencies, we’ve been on the hunt for digital and content marketing talent on a continuous basis over the past few years. Increased demand and competition are driving the need to find people with skills that can actually create impact, vs. fuzzy “potential”.
One of the oldest forms of content marketing are printed newsletters that arrive by snail mail, providing valuable, information-rich content that your customers and prospects want. They can be an effective compliment to online promotions or serve niche markets where print is a preferred format.
Most marketers “get” that services like Facebook, Google and media are where customers can be attracted and engaged. They use email marketing and advertising to promote offers to convert and life is good.
At this year’s PRSA International conference in Philadelphia, a few thousand 
Post Sponsored by 
“Win More, Suck Less – How to Optimize Your Social, Search, & Content Marketing”