Like many other digital marketing agencies, we’ve been on the hunt for digital and content marketing talent on a continuous basis over the past few years. Increased demand and competition are driving the need to find people with skills that can actually create impact, vs. fuzzy “potential”.
Companies looking for agencies are in the same boat, challenged to find partners that can actually affect business goals. Sadly, there are few knights in shining content marketing armor, like our friend to the right.
In both cases, the ease of publishing online makes it easy for individuals and agencies to present expertise – whether they really have it or not. There are a few ways to sift through the fluff and puff and one of them is knowing what skills, capabilities and experience your business actually needs.
One of the oldest forms of content marketing are printed newsletters that arrive by snail mail, providing valuable, information-rich content that your customers and prospects want. They can be an effective compliment to online promotions or serve niche markets where print is a preferred format.
Most marketers “get” that services like Facebook, Google and media are where customers can be attracted and engaged. They use email marketing and advertising to promote offers to convert and life is good.
At this year’s PRSA International conference in Philadelphia, a few thousand 
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“Win More, Suck Less – How to Optimize Your Social, Search, & Content Marketing”
Ubiquitous internet connectivity and information overload have changed the landscape of brand and customer communications forever.