“Win More, Suck Less – How to Optimize Your Social, Search, & Content Marketing”
That’s the title of a presentation I’ll be giving today in Coralville, Iowa at Social Brand Forum a conference run by Nick Westergaard.
Other speakers include Jay Baer, Gini Dietrich, DJ Waldow, Marcus Sheridan, Laura Fitton and more.
The cool thing about my presentation title is, I didn’t decide what it would be. Our Facebook community did. I’ve also run a survey of our community to share their smarts in other ways. Some of that will end up in the presentation too.
That’s the beauty of social networks: The ability to connect with a group of like minded people in an ongoing transfer of knowledge, ideas and feedback.
Ubiquitous internet connectivity and information overload have changed the landscape of brand and customer communications forever.
On the one hand, the speaker lineup and list of brands participating at the Pivot conference in New York this week was one of the most impressive I’ve seen for a niche event.
My dad runs his own accounting firm, and has been really successful at it. But he’s one of those people who doesn’t seem to really understand the internet. He’s thought of developing a website, or writing a blog, but information online is really overwhelming to someone who can barely open a text message.
I don’t know about you, but to this day, I like a good peanut butter and jelly sandwich.
For a recent presentation at a corporate communications and PR conference, I polled my network of digital marketing and PR pros working client-side about the most pressing questions they’re dealing with when it comes to integrating Marketing and Public Relations.