What makes an experience an…
Full disclosure: I am not on the design team at TopRank Marketing.
But you know what I mean. You’ve eaten dinner at dozens, if not hundreds of restaurants in your lifetime. But there are likely one or two that stick out in your memory. What makes them memorable?
That question drove an intriguing presentation at B2B Marketing Exchange, led by four expert marketers:
Short answer: What makes experiences different and memorable is if they’re really good… or really bad. Anything in the middle tends to blur together in our recollection. Only the extremes stand out.