Modern B2B content marketing evolved out of the opportunity to provide buyers with the information they seek at every stage of their customer journey. But in an increasingly crowded content landscape and as consumer preferences and technology evolve, it’s no longer enough to just inform buyers.
Today and beyond, to connect on an intellectual and emotional level with their audience, B2B marketers need to provide engaging content experiences. And that’s precisely were interactive content can play a massive, highly-effective role.
Not sold on the potential of interactive content for B2B? Let’s look at some of the research and commentary from several sources, including:
Early adopters of mobile technology in their digital marketing mix have been experiencing great results by providing convenient methods for customers and prospects to find, consume and act on brand information. Mobile commerce success is here too: 
Sometimes it feels like I spend more time on the road than in Minnesota, but the Twin Cities has a fine digital marketing community that includes advertising, direct marketing, interactive, B2B, search, PR and communications groups that serve the needs of marketing and communications professionals in the region.
Michael DeHaven’s presentation at SES Chicago on “User Generated SEO” started with some actual user generated content from the audience. Before the session DeHaven gave 5 volunteers a bite sized Ghirardelli chocolate bar. In exchange for the treat he asked that each of the volunteers write a review of the chocolate and then share it with the rest of the audience.
As part of my November cross country efforts to share search, social media and content marketing insights, I’ve switched from 
A social media panel at a bowling alley? Yes, that’s how I started my Thursday morning this week, thanks to WCCO Radio (Minneapolis/St, Paul) which was host to a panel on Social Media for Business at Pinstripes in Edina.
