Last week at Marketing Profs B2B Forum it was pretty clear B2B marketers are more interested in influencer marketing than ever before.
Lee Odden’s session – Why to ROI: B2B Marketing Case Studies for Success– promises to deliver not only why influencer marketing is something we should all be talking about, but also how to use ongoing influencer marketing to deliver ROI to your business.
Some of us may still be thinking about influencer marketing as a B2C tactic. A Kardashian on Instagram touting the newest vitamin.
This isn’t exactly relevant to those of us in the B2B space.