Mobile Marketing Archives - B2B Marketing Blog

What’s Your Open Rate? How to Write Compelling Intros for Mobile Email Marketing

How many of your current marketing tactics are over five years old? Marketing is a fast-paced profession; even if you’re still using the same channels, odds are your strategy has changed. How about ten years old? Twenty? Thirty?

It’s surprising, then, that a marketing channel nearly forty years old is still one of the most relevant for digital marketing. Email marketing has been a steadily effective channel for decades, and advances in technology only make it easier to track, personalize, and optimize your campaigns.

What’s Your Open Rate? How to Write Compelling Intros for Mobile Email Marketing

Three Crucial Truths for Engaging Your Audience on Mobile

Joshua Nite
Mobile Marketing, Online Marketing

My eight-year-old son recently asked me why the icons for “phone” look so weird. None of these images look like a phone to him:

Smartphones have already killed payphones and landlines. Now they’re poised to do the same to desktops and laptops. Google is already reporting more mobile searches than desktop searches. Desktop internet use has stagnated while mobile eats up an ever bigger share of our internet time.

It’s clear that the future of content consumption will increasingly be on mobile devices. There’s definitely still value in long-form content for users to settle in with on desktops. But your content strategy should include a healthy dose of mobile optimized content.

Three Crucial Truths for Engaging Your Audience on Mobile

Does Your Website Pass the Mobile Test?

Kevin Cotch
Mobile Marketing, Online Marketing, SEO

It is hard to argue that the adoption of mobile devices hasn’t exploded with popularity. Most searches are being performed on mobile devices, with more searches expected to continue on mobile.

Mobile is not only important for organic performance but for conversions from all types of traffic including email and paid channels. It is important to understand your mobile traffic to focus on the channels that convert the most on those devices. For some websites, mobile devices might bring in the majority of your traffic but the conversions might not be as high as desktop searches, because of less focus on the mobile experience.

Does Your Website Pass the Mobile Test?

The Future of Search Engine Optimization: Top SEO Predictions for 2017

Ashley Zeckman
Mobile Marketing, SEO, SEO Tips

2017-seo-predictions

In the past, the SEO battle was focused on either black hat, or white hat tactics. Black hat SEO was considered extremely aggressive and didn’t typically play by the rules of search engines. White hat SEO tactics on the other hand were typically closely aligned with search engine guidelines.

Today’s world of SEO looks much different (and it’s about time). Instead of hyper focusing only on keywords or search engine needs, smart marketers are concentrating first and foremost on the needs of users. User experience as it relates to mobile accessibility, content structure and user intent on search engines have become the new norm.

Content is the reason search began in the first place. – Lee Odden

The Future of Search Engine Optimization: Top SEO Predictions for 2017

Mobile SEO in 2017: What You Need to Know to Prepare for the Upcoming Year

Kevin Cotch
Mobile Marketing

mobile-seo-tactics-2017

Today, most online searches happen on mobile devices, not desktop computers. The advancements in technology and the ability to always being connected has led the charge for users to consume more information via mobile devices. Since most searches now happen on mobile devices, Google is making the move to go all-in on mobile. Google claims that their algorithms will eventually primarily use a mobile version of a site’s content to rank pages over a desktop version.

Google Switches to Mobile First

Google recently announced that they are switching the way that they index websites. Historically, Google has indexed websites based off of desktop sites. Now, Google will be using a mobile first index that will probably alter the results for desktop searches. Google has always encouraged webmasters to focus on mobile users and this index switch solidifies the importance of mobile optimization.

Mobile SEO in 2017: What You Need to Know to Prepare for the Upcoming Year

Content Marketing: 4 Ways to Make Sure Your Mobile Content Connects

Joshua Nite
Content Marketing, Mobile Marketing, Online Marketing

mobile-content-connects

How often do you use your smartphone as a phone? Personally, I think of it as more for avoiding human interaction than facilitating it:
phonechart

These days my desktop and home laptop are gathering dust; I can do it all on my phone. The only reason we still call them “phones” is “personal computation device” sounds too nerdy.

All of which to say: Mobile is the current and next frontier for content marketing. Reports show that 65% of digital media time is now spent on a mobile device. Not only that, all digital growth is now coming from mobile usage—expect to see desktop traffic stagnate or reduce while mobile traffic continues to grow.

Content Marketing: 4 Ways to Make Sure Your Mobile Content Connects

What Does ‘Mobile-Friendly Content’ Really Mean?

Joshua Nite
Content Marketing, Mobile Marketing

mobile-friendly-content

If you’re a 90’s kid, you likely have fond memories of Saved by the Bell and its star, precocious Ferris Bueller type Zack Morris.

You could tell Zack was unique among the students at Bayside High. For one thing, he could stop time and address the camera directly. But more importantly, he had a cellular phone. Sure, it was the size (and probably weight) of a brick. But it wasn’t connected to a landline! That big rubberized antenna didn’t connect with a corded receiver nearby—it pulled connectivity out of thin air. Magical.

Fast forward to today, and kids who were born after Saved by the Bell went off the air are now entering the workforce. If they met Zack Morris, they would probably make fun of his hair, his clothes, and his giant phone.

What Does ‘Mobile-Friendly Content’ Really Mean?

20 Must-Have Mobile Apps for Busy Digital Marketers

Ashley Zeckman
Digital Marketing, Mobile Marketing

20-must-have-mobile-apps-for-digital-marketers

The interconnectivity of today’s world means that digital marketers are never “off the clock”. Just because it’s a Saturday at 5pm, that doesn’t mean that there may not be a fire that needs to be put out, or a post that needs to go live.

Unfortunately, it’s not realistic for marketers to be constantly tied to their laptops and wifi (especially during the summer months). Thankfully, the invention of smartphones and the handy applications that go along with them, make staying connected on the go a breeze.

Below are 20 must-have mobile apps for marketers who can’t always be at their computer, but need to stay connected.

Category: Social Media Mobile Apps

If you’re a digital marketer that performs any sort of social media marketing function, then the apps below are no brainers to keep you connected.

20 Must-Have Mobile Apps for Busy Digital Marketers

4 Elements of a Mobile Strategy That All Marketers Should Pay Attention To

Kevin Cotch
Mobile Marketing, Online Marketing

mobile-strategy

I hate to admit it, but like most people today I take my phone almost everywhere I go. As a society, we have become very reliant our SmartPhones because they make life easier. I use my phone for the common purposes, but when I think about it, it is incredible how much research and reading I do on it too. And I am not alone. According to Think With Google,

“Over two-thirds of smartphone users (68%) say they check their phone within 15 minutes of waking up in the morning, and 30% admit they actually get “anxious” when they don’t have their phone on them. Millennials? They’re really attached. Eighty-seven percent always have their smartphone at their side, day and night.”

4 Elements of a Mobile Strategy That All Marketers Should Pay Attention To

B2B Mobile Marketing for Demand Generation? Yes! Examples and Quick Tips

Lee Odden
B2B Marketing, Mobile Marketing

B2B Mobile Marketing When you think of mobile marketing, visions of searches for store hours, maps and getting tips from Facebook friends about good restaurants probably come to mind – all consumer focused. But what about B2B marketing and mobile?

Why mobile marketing for B2B demand generation:
In many countries, including the U.S., more Google searches take place on mobile devices than on computers. (Google). That means B2B demand gen content must be mobile friendly. Also, 52% of B2B customers are using smartphones to research products for their businesses. (Forrester) so the demand is certainly there.

So which B2B companies using mobile marketing can we learn from?

Here are a few examples:

Fedex Access Mobile Magazine
ACCESS is a FedEx Corp publication available for mobile consumption through iPad, Kindle Fire and Android devices. The ACCESS mobile magazine app offers interactive features designed specifically for tablets and Android smartphones, including videos and dynamic slideshows.

B2B Mobile Marketing for Demand Generation? Yes! Examples and Quick Tips

Why Digital Marketing Podcasts Belong in Your Learning Routine

Ashley Zeckman
Mobile Marketing, Online Marketing

woman-listening-to-podcast

Marketers are always looking for new and efficient ways to learn. As a marketer, I’ve recently begun working podcasts into my ongoing learning routine. I’ll admit, I resisted for awhile (which was dumb). I think it’s because I have an aversion to books on tape/CD, which comes from being forced to listen to children’s books on repeat during annual family trips up and down the Oregon coast.

A realization hit me one day when I was reading entertainment “news” and taking a quiz to find out my spirit animal. I spend an exorbitant amount of time consuming a lot of content-light when I’m on the go, when I should be using that time to keep up to speed with what’s going on in my industry.

Why Digital Marketing Podcasts Belong in Your Learning Routine