Today is day 4,777.
Not days quarantined, but days working remotely.
On Monday, March 23, 2007 I started working remotely, and 4,777 days later I still do.
A staple aspect of my daily work life that had been the exception for most marketers is now — at least temporarily — the rule, with most people working from home due to the global health crisis.
Having been a remote worker for a long time, I wanted to share the helpful practices that I wish I’d known when first starting out, and expand on my previous article “Remote Communication Opportunities For B2B Marketers.”
Many have been working remotely much longer than me, and each one will have their own stories of remote work successes and snafus.
Where do advertorials, also know in politically correct terms as “native advertising”, fit into the content marketing toolkit? To answer this question, we first have to understand what advertorials are – and also that the definition of content marketing itself is a hotly contested topic.
Real-time social engagement is a great way for brands to stay top of mind, build their social audience and even influence the buying decisions of consumers. On-the-fly upsets to content plans and rapid response content creation are counterintuitive for most brands, though.
Brands often struggle to hit that elusive mix of creative, timely content relevant to their audience that still directly aligns with their brand. If you have something of a sense of humor, entertaining your audience isn’t that hard. Yet for your social content to be effective in marketing, at least a good portion must be relevant to your brand, as well. You know the deal, though; if you’re only talking about your brand or products, fans get bored with your self-promotion.
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