When it comes to your marketing, the options are limitless.
Have you ever caught yourself saying, “If only we’d had more time/money/resources we could have knocked that project out of the park!”?
Some marketers are great at brainstorming great ideas and have trouble implementing, while others are more task oriented and have a hard time seeing the big picture. Whether you relate to one of the two types mentioned above or fall somewhere in the middle there is always an opportunity for growth and discovery.
Often we can find ourselves getting caught up in the day-to-day minutiae of completing tasks related to our structured marketing programs. While creating an executable and realistic content plan is an essential part of implementing a successful marketing strategy, I think there is another very important and often overlooked option as well.
Despite years of warnings from Google and especially from search quality guy, 
Savvy internet marketers work hard to uncover and understand the common characteristics of their buying audiences, segmenting them into groups and even going so far as to develop personas. They do this for a very good reason, how can you optimize your content for an audience if you don’t know who they are or what they want? This customer-centric approach to marketing is one that Lee has been advocating for years (see Chapter 6 of 
[Note from Brian: Please note that Marketo is a client of TopRank Online Marketing]
