What do Home Depot, Ikea, Dillard’s and REI have in common?
They all will be closed for Thanksgiving this year, joined by dozens more major retailers. REI in particular will remain closed through Black Friday as well. On some of the biggest shopping days in the U.S., these retail giants are encouraging potential customers to stay home.
On the surface, it seems like a risky move. At worst, these brands risk losing customers to competitors, and at best they’re out a substantial chunk of sales revenue.
But major players in the industry don’t get that way by giving away money. They know that leading with their values is good for business. They saw Black Friday slowly encroach into Thanksgiving, and chose to support the idea that the holiday should be a day of rest, not a marathon of bargain-hunting.