I’m headed to (hopefully) sunny San Diego today for the annual Online Marketing Summit conference where I’ll get to present on one of my favorite topics: Optimization. Of course, if you read Online Marketing Blog very often, you’ll know my definition of optimization is a bit different than traditional SEO. My post last Thursday “Are You Optimized?” touched on this.
The competition for attendance during the breakout sessions at OMS is really tough during the time slot I’m scheduled for. SAP, Wider Funnel and SAP are all presenting at the same time as I’m giving the all new “Optimize THIS: Integrating Social, SEO & Content presentation”. This post is a bit of a preview on the presentation so if you’re at OMS this week, make sure you check it out.
While the topic of return on investment with social media participation seems to polarize many marketing, advertising, and public relations pundits, there are a growing number of companies and agencies that are implementing social media marketing and analysis efforts to answer the question firsthand.
When most people think of search engine optimization for a company, it’s usually as a marketing function. That makes sense since SEO is such a low-cost, high impact and measurable method of attracting new customers and revenue. However, I think looking at SEO and optimizing social media solely as a marketing function is like looking only at the eyeball of your favorite portait. Take a step back and you’ll see a bigger, more interesting picture.
A recent study “State of Digital Marketing Report” indicated that for both B2B (57%) and B2C (41%) websites, search engine optimization was the 
The pressure of competition and desire for business growth pushes marketers towards tactics that promise quick wins. Pundits advocate strategy first (been there) but doing so in a comprehensive way isn’t always practical, especially when it comes to areas like social media and 