As our world becomes increasingly driven by digital technologies and the workforce experiences generational shifts, employee engagement is rising as a top focus area for many companies. After all, according to Gallup’s 2017 State of the American Workplace study, just 16% of the American workforce is “actively” engaged.
Of course, when employees aren’t engaged, they’re a flight risk. In fact, Gallup’s research also revealed that 51% of employees are actively looking for a new job or watching for openings. Furthermore, those employees who fall into the “actively disengaged” category, are almost twice as likely as engaged employees to seek new jobs. And when employees leave, that can have a big impact on your bottom line when it comes to recruiting and back-filling costs.
It’s common sense and supported by research that industry media is a source of news and trusted information for buyers of every kind. Consumers and journalists have changed right along with the technology used to discover, consume and engage with content.
Over the past 10 years I’ve had more than enough opportunities to consider whether the investment in time and resources to blog has been worth it.
When Matt Cutts, head of Google’s web spam team, announced that links in press releases have no value for SEO, it created a lot of discussion and debate in the SEM community. But, if you look at his comments in their entirety, you’ll notice that he also said press release sites do have value for press and marketing reasons as Cheryl Conner, contributing writer at 
In our digitally-driven age, most companies will eventually encounter a social media-driven crisis. Perhaps an employee accidentally 