Rick Wion (@rdublife) didn’t waste any time jumping in and telling the audience how tricky brand management can be for a large corporation like McDonald’s. He opened his presentation by teasing that he was sure we had all eaten McDonald’s for lunch and drank a 16oz soda before the ban takes place and they are no longer available.
This post is a mixture of tactical tips shared by Rick, stories specific to McDonald’s and the way they have handled certain situations, as well as a few questions I was able to ask Rick myself. So sit back, relax, & enjoy your McDonald’s Fruit & Maple oatmeal while I share some highlights from Rick Wion, Director of Social Media at McDonald’s.
When most people think of search engine optimization for a company, it’s usually as a marketing function. That makes sense since SEO is such a low-cost, high impact and measurable method of attracting new customers and revenue. However, I think looking at SEO and optimizing social media solely as a marketing function is like looking only at the eyeball of your favorite portait. Take a step back and you’ll see a bigger, more interesting picture.
With SES Chicago over, we’re picking up our Wednesday guest posts again. This time with my friend 
With Google now indexing new content in real-time, there is a tremendous opportunity for clever people to rank at the top of the results for emerging keywords. One great way to accomplish this is to engage in what I call newsjacking.
By now you know I’m as sold as one can be on the intersection of 
[Note from Lee: While I fervently pursue the home stretch of writing my own book “
Content workflow is the point at which content marketing gets tactical. It’s nuts-and-bolts process: content calendars, creation, approvals, style guides, templates, and tools.
Our Online Marketing agency at TopRank has been providing practitioners in the Public Relations industry information and insight on Search Engine Optimization for nearly 10 years.
