Many years ago when the role of search in brand reputation was really coming into it’s own, Public Relations and SEO were becoming unlikely partners as way to position positive messages about brands and individuals in search results. The combination of Search and PR was actually the genesis of TopRank Marketing.
As Google became a powerful reputation engine, the need for individuals and brands to monitor and manage their online reputations increased too.
Today, with billions of internet users empowered to post content anytime, anywhere, the articles and presentations we originally published on Online Reputation Management (ORM) are even more important today. And yet there are thousands of brands and even more individuals that are oblivious and in dire need of ORM.