How can B2B marketers adapt to the latest changes in search engine marketing?
Google, Bing, and other search engines have continued to refine their services, bringing changes that B2B marketers need to be aware of.
Holding the dual roles of the world’s most popular search engine and its biggest search advertising provider, Google and its parent company Alphabet saw an especially strong 70 percent increase in advertising revenue during the second quarter of 2021, the firms recently disclosed. That equates to some $560 million is advertising revenue per day during the quarter, and a year-over-year increase of 62 percent, rebounding from the firm’s only revenue decline a year ago due to the global health crisis.