The SES New York 2011 conference wrapped up last week on the heels of one of the biggest Google updates in recent years.
And although there was enough Panda talk to make a passerby think we might all be zookeepers, there were other themes running through the conference as well including content, paid strategies and tools, tools, tools.
Here’s a quick recap:
Panda: The Aftermath, as it was called essentially recapped what TopRank and other content advocates have been saying along.
Create unique, quality content that is written first for the target audience and second for the search engines. It’s those who have been living dangerously – or maybe just naively – creating what’s now referred to as shallow content who likely got hit the worst.