Lee Odden

SES San Jose Exhibit Hall Photos

I have to say, when I walked into the exhibit hall this am for a quick look, I was impressed! Lots of space and lots of exhibitors. Incisive Media has done a bang up job. Here are a few candids:

SES San Jose
Google Booth

SES San Jose
Yahoo Booth

SES San Jose
Microsoft adCenter Booth

SES San Jose
Ask.com Booth

SES San Jose
Daron Babin and Greg Hartnet

SES San Jose
SEMPO Booth

SES San Jose
Mick Jolly and David McInnis of PRWeb

SES San Jose
Fionn Downhill and a co-worker from Elixr Systems

SES San Jose
Giving away a car?

SES San Jose
An animated Rand Fishkin

Lee Odden

Friday Roundup Links

John Scott Interview. Talks about V7N SEO contest, being in the Wall Street Journal and Fun Uses of Coco Nuts in Japan – Search Engine Journal

Matt Cutts at SES NYC – One of the sessions he’s participating on includes Robert Scoble and Jeremy Zawodny, “Pundits on Search”. I will be speaking at Pubcon in Boston with those two in a session about Blogging. Should be fun.

Todd Malicoat on WebmasterRadio.fm – Todd and Greg Niland talk links and more. Todd is a linkMASTER and an all around great guy. This is a must-listen podcast.

Finding outsourced SEO help – WebmasterWorld

MSN Search updates search home page and search results. And as much as I am not a fan of MSN Search and rarely ever use it, I LIKE the new new MSN Search. Incidentally, Jensense has the scoop on ContentAds, the name of MSN’s new contextual ad program.

TopRank Marketing Editor

Five things to consider when changing websites.

TopRank Marketing Editor     Google, Microsoft Bing, Online Marketing, SEO, Yahoo

Every year or so, companies decide to go and update their website. Not just a few pages, but usually the entire design and structure. This can be a big factor in search engine optimization and whether it’s positive or negative depends on how you do it.

There are lots of things everyone has to keep in mind when changing websites. Most things need to be thought of before hand, not after, and any issues should be addressed before a new site goes live.

Here are five things to keep in mind.

• URLs
URLs are very important. Not only are search engines referring you traffic, but what about links from other peoples‚Äô sites, bookmarks, press releases or social bookmarking sites? You could have hundreds of links out there and you don’t want to forget about them or else your visitors may be coming to a ‘Page Not Found’ error instead of an information page.

Lee Odden

Pubcon X Keynote: Robert X. Cringley

The first session at Pubcon 10 started out with a keynote presentation from Robert Cringley.

Robert Cringley has been on the internet since 1977. He was a war correspondent in ’77 in Beiruit and had enough and went back to CA and started working for Steve Jobs. Apple offered him stock but he regretably, took cash. Cringley taught at Stanford University. Came back to Apple for work on Apple Lisa user interface.

Claim to fame: He invented the trashcan icon, which he created as an experience he had when writing a book. He accidentally deleted 8000 lines of text – 96,000 words. So he was resolved to create the trashcan functionality and make delete a two step process. Shared other anecdotes regarding trashcan.