Lee Odden

B2B Marketing Spotlight: Neen James on How to Make Attention Pay #mpb2b

Lee Odden on Oct 3rd, 2019     B2B Marketing, Interviews, MarketingProfs B2B Forum

Neen James Interview

Neen James is the author of Folding Time™ and her most recent book, Attention Pays™. She is frequently named one of the top 30 Leadership Speakers by Global Guru because of her work with companies like Viacom, Comcast, Cisco, Virgin, Pfizer, BMW, and the FBI, among others.

Neen is a leadership expert who delivers high-energy keynotes that challenge audiences to leverage their focus and pay attention to what matters most at work and in life.

She’s also originally from Australia but now lives in Florida. Neen and I are both members of a secret or not so secret society of speakers and although we have never met until today, the energy she shares through her digital communications makes me feel like we’ve known each other for years.


B2B Marketing Spotlight: Neen James on How to Make Attention Pay #mpb2b
Leave a Comment
Lee Odden

B2B Marketing Spotlight: Ty Heath on Optimizing ABM & Social Sales with LinkedIn #mpb2b

Lee Odden on Sep 26th, 2019     B2B Marketing, Interviews, MarketingProfs B2B Forum

Ty Heath Interview B2B Marketing

Ty Heath is one of those people whose reputation precedes them. I had heard of Ty as a marketing industry speaker and force for change working at LinkedIn before finally meeting her in person. The IRL Ty experience did not disappoint. Each time I meet with Ty, ideas pop like popcorn – who needs coffee with such inspiration around what’s possible?

Currently Ty is Global Lead of The B2B Institute at LinkedIn where she is responsible for scaling education on LinkedIn’s Marketing Solutions product globally. She has previously worked for major brands including IBM, Nestle and over 7 years at Google – plus she’s had her own consultancy.


B2B Marketing Spotlight: Ty Heath on Optimizing ABM & Social Sales with LinkedIn #mpb2b
Leave a Comment
Lee Odden

B2B Marketing Spotlight: Jay Baer on Employee Generated Content #mpb2b

Lee Odden on Sep 19th, 2019     B2B Marketing, Content Marketing, Interviews, MarketingProfs B2B Forum

Jay Baer Interview B2B Marketing

It was back in 2010 at SXSWi that I was in the blogger lounge networking with other social media savvy content creators and thought leaders like Brian Solis, Chris Heuer, Amber Naslund, Chris Brogan and Rohit Bhargava, when I met a fellow marketer who shared a metal bottle opener as his business card.

What a brilliant idea! Package your identity around something useful to trigger conversations.

Fast forward to 2019 and Jay Baer has continued to carry that message of utility, talk triggers and clever marketing savvy to his online media empire of Convince & Convert that includes an award winning blog, a network of podcasts, professional speaking, training and consulting.


B2B Marketing Spotlight: Jay Baer on Employee Generated Content #mpb2b
Leave a Comment
Lee Odden

B2B Marketing Spotlight: Ann Handley on Being a “Badaxe” Marketer #mpb2b

Lee Odden on Sep 12th, 2019     B2B Marketing, Interviews, MarketingProfs B2B Forum

Interview Ann Handley
Twelve years ago I had the good fortune to connect with Ann Handley, Chief Content Officer at MarketingProfs and she’s been a positive influence to me on what’s possible in content and B2B marketing ever since.

I’m not alone.

During that time, we’ve both grown as marketers. Well, maybe I’ve grown, but Ann has exploded. She regularly fills keynote rooms at conferences, draws long, long lines of people to get one of her best selling books signed and her company MarketingProfs has attracted over 600,000 subscribers.

Ann Handley is a marketing influencers’s influencer or more creatively, she’s an Annfluencer.

Since Ann is the very first Chief Content Officer ever, a multi-book best selling author, international keynote speaker and who I like to call, The Khaleesi of Content, we’re pretty fortunate to share the following interview. And after recent events in Toronto, you call also call her a “badaxe” marketer.


B2B Marketing Spotlight: Ann Handley on Being a “Badaxe” Marketer #mpb2b
Leave a Comment
Nick Nelson

Content Marketing Interview: Annie Granatstein on Creating Emotionally Engaging Content Experiences #CMWorld

Nick Nelson on Aug 26th, 2019     Content Marketing, Content Marketing World, Interviews

Interview with Annie Granasteing of The Washington Post

We are all products of our environments, and the experiences we carry are invariably influential to the way we approach and think about our jobs. 

Recently we shared an interview with Margaret Magnarelli, who spent nearly a decade as a magazine editor before moving into a content marketing leadership role. With her background in journalism, she offers important perspective for marketers everywhere.

The same is true for Annie Granatstein, who lives at the center of the convergence between investigative journalism and brand marketing. Annie runs The Washington Post’s BrandStudio unit, which takes The Post’s award-winning proclivity for immersive digital storytelling and leverages it on behalf of brands and advertisers.


Content Marketing Interview: Annie Granatstein on Creating Emotionally Engaging Content Experiences #CMWorld
Leave a Comment
Lee Odden

B2B Marketing Spotlight: Shonodeep Modak, CMO NA at Schneider Electric #B2BSMX

Lee Odden on Aug 14th, 2019     B2B Marketing, Interviews

Shonodeep Modak

Shonodeep Modak is CMO of North America at Schneider Electric. He has more than 18 years of commercial experience across energy, oil & gas, electrical distribution, automation and aftermarket services where he has architected and led nimble, data-driven global teams to propel portfolio expansion and deliver double-digit returns.

At the recent B2B Sales and Marketing Exchange conference, Shonodeep presented on how to restructure your marketing department around the customer vs. around your products or services: Opening Up The Panel Door…Rewiring How Your Marketing Team Works.

During the first day of the conference, Shonodeep and I met to discuss his presentation, his experiences at companies like GE and ExxonMobil, what’s broken with today’s marketing departments and where to marketing leaders can start to fix their own organizational structure.


B2B Marketing Spotlight: Shonodeep Modak, CMO NA at Schneider Electric #B2BSMX
Leave a Comment
Lee Odden

Inspired Marketing: Interview with Kirsten Allegri Williams, CMO at SAP SuccessFactors

Lee Odden     Interviews

Interview Kirsten Allegri Williams CMO SAP SuccessFactors

One of the great things about my job is connecting with inspiring marketers. While attending SAP’s annual SAPPHIRE conference last year, I had the good fortune to meet Kirsten Allegri Williams @kirstenallegriw thanks to Amisha Gandhi @AmishaGandhi. At the time, Kirsten was VP, Corporate Marketing at SAP Ariba.

In our short time meeting, we covered a lot of ground, from the need to elevate trust in marketing within the c-suite and on the street with customers to the role of purpose in marketing. She was highly focused, present and very smart. She made enough of an impression, that I included her in our annual list of Women Who Inspire in Digital Marketing.


Inspired Marketing: Interview with Kirsten Allegri Williams, CMO at SAP SuccessFactors
Leave a Comment
Lee Odden

Brian Solis on Lifescale – How to Live a More Creative, Productive and Happy Life Plus Improve Your Marketing

Lee Odden     Book Reviews, Interviews

Brian Solis Lifescale

Brian Solis is an award-winning author of 8 books and an internationally known keynote speaker. I’ve had the pleasure of knowing Brian for many years and he has consistently been one of the most thoughtful, inspiring and intelligent people I know.

Not long ago Brian and I had a chance to catch up and he shared with me the news of his new book Lifescale – How to live a more creative, productive and happy life. That’s a pretty compelling title and being up to my neck in digital distractions, multi-tasking and a need to break free out of that chaos, the notion of Lifescale was immediately interesting to me both personally and as a way to better empathize with customers as a marketer.


Brian Solis on Lifescale – How to Live a More Creative, Productive and Happy Life Plus Improve Your Marketing
Leave a Comment
Caitlin Burgess

How Can Marketers Create Stronger Customer Bonds? Focus on Convenience, According to Shep Hyken

Caitlin Burgess     Digital Marketing, Interviews

Shep Hyken on Convenience Marketing

Savvy digital marketers have their ears to the ground and eyes to the sky, striving to be on the cutting edge of the latest and greatest trends, tactics, strategies, and tools. After all, change comes hard and fast in this industry—especially when it comes to evolving buyer demands and expectations.

However, innovation doesn’t have to be net-new. To put a slight spin on a classic line, everything old can be new again. And that’s where convenience as a strategic digital marketing tool.

Convenience has been a core customer service principle for decades. And more often than not, convenience is a defining characteristic of customer experience and the brand as a whole. Think about what 7-Eleven did for weary travelers or time-crunched professionals. Think about what Amazon first did for avid, deal-seeking readers—and what they’re doing now for folks from all walks of life.


How Can Marketers Create Stronger Customer Bonds? Focus on Convenience, According to Shep Hyken
Caitlin Burgess

Digital Marketing Spotlight: An Interview With Ursula Ringham, Head of Global Influencer Marketing, SAP

Caitlin Burgess     B2B Marketing, Influencer Marketing, Interviews, Social Media

Influencer Marketing Interview Ursula Ringham

They say curiosity killed the cat, but in Ursula Ringham’s case, curiosity is her special gift—both personally and professionally.

“I’m a fiercely curious person who loves storytelling,” Ursula told me. “I guess it’s my hidden talent; I can strike up a conversation with a stranger and get them to tell me their full life story. I’ll talk to anyone. I want to know people and how they think.”

Her curiosity and “love of story” have guided her throughout her marketing career—from early positions at Adobe and Apple to self-publishing a thriller novel to her latest role as Head of Global Influencer Marketing at SAP*.

“I’m no millennial, but I have the millennial mindset,” she says. “You have to go after what you want. You can’t let fear decide your future. And I know if I put my mind to something, I can do it.”


Digital Marketing Spotlight: An Interview With Ursula Ringham, Head of Global Influencer Marketing, SAP
Caitlin Burgess

Behind the Marketing Curtain: An Interview With Social Media Wiz Beverly Jackson, MGM Resorts International

Caitlin Burgess     Interviews, Social Media

Behind the Marketing Curtain with Beverly Jackson

It’s no secret that social media has become an important and necessary digital marketing tactic, giving brands the opportunity to create meaningful connections with their desired audience. But as most brands have found, the secret to social success isn’t achieved with a simple click of the heels.

Most often, the road to success is long and winding, requiring smarts, courage and heart to drive your message home to your audience. Of course, many marketers experience a few wicked hiccups along the way—all of witch require creative and holistic solutions.

The good news is that you can always look north to find colorful and creative inspiration from talented marketing sorcerers—like the intelligent, witty and tenacious Beverly Jackson, Vice President of Social Portfolio Strategy for MGM Resorts International.


Behind the Marketing Curtain: An Interview With Social Media Wiz Beverly Jackson, MGM Resorts International
Caitlin Burgess

Behind the Marketing Curtain: An Interview with Influencer Marketing Wiz Amisha Gandhi, SAP

Caitlin Burgess     Influencer Marketing, Interviews

From emerging social media channels to the rise of artificial intelligence, the exciting cyclone of change often drops us marketers into unfamiliar territory—and we have to find our way home.

Thankfully, the marketing industry is flush with talented marketers leading the way, and we often look to them for tactical insights to navigate the winding road and avoid fields of deceiving poppies. However, in our thirst more knowledge, we often don’t get to see who these leaders are in full living color.

To bridge the gap between person and marketer, we’re kicking off an exciting new “Behind the Curtain” interview series—which, if you haven’t guessed, is inspired by Dorothy Gale and the classic film, The Wizard of Oz.


Behind the Marketing Curtain: An Interview with Influencer Marketing Wiz Amisha Gandhi, SAP