Humans by nature are curious, but that curiosity is facing a very real threat: crappy content.
In his opening keynote at Content Marketing World, the amazing Andrew Davis dove headfirst into one of the top challenges all content marketers face today: getting and keeping the attention of their audiences.
Conventional wisdom from today’s content marketers is that content should be snackable, scannable and – in a nutshell – short. However, is our content really too long? Or is it that we aren’t building enough curiosity with our audience to keep them engaged? Below we’ll take a look at some of the top excuses we’re using to justify bad content, and the perfect formula for capturing audience attention.