In this era of social media, brands need to look at their social outreach in a different light. Which means that sometimes, you have to break the social media rules. Spike Jones, Vice President Strategy at Spredfast outlined a new type of social success at the September Minnesota Interactive Marketing Association (MIMA) event.
As Spike shared in his presentation:
“When it comes to social media, sometimes you need to follow the breadcrumbs.”
Why? Because you never know who you might find. Below are some of the top insights and takeaways from Spike’s presentation.
It’s not about the brand.
As marketers, we are often taught to include our brand’s logo, messaging tagline and any other branding we might have on everything we produce and influence.