What are customers saying about your brand?
I recently attended a great presentation by Taylor Pratt of Raven Tools at OMS in San Diego. He focused on the importance of using content marketing for improved social engagement.
TopRank has been a long time and well-recognized advocate for the notion of customer centric content marketing. Over the years we have seen SEO, social media, and content marketing industry change and grow at a rapid rate, so now more than ever marketers must create content to meet customer needs in order to execute a successful online strategy. The social media game is not only evolving but the way that our audience consumes this information is constantly changing.
In 2009 Michael Stelzner decided to run an experiment. He wanted to see if he could repeat his previous success in a new industry. That experiment led to the launch of Social Media Examiner in October of that same year. Michael had been well known in the whitepaper industry and joked “I went from the king of whitepapers to the joker of social media.”
If you are part of the online marketing or content marketing industry you have undoubtably heard of Joe Pulizzi and his company the Content Marketing Institute (CMI). Joe has been a member of the content marketing community for over a decade, and has made it his mission to help brands create quality content and distribute that content through multiple online channels. This was my first time seeing Joe speak and he made it a great interactive experience, and was of course wearing his trademark Orange.
