Marketing PR Conferences Archives - Page 2 of 82 - B2B Marketing Blog

13 Top Strategies For B2B Marketers To Host & Promote Live Virtual Events

Joshua Nite on Nov 22nd, 2021
B2B Marketing, Other Events

Great news! It’s easier than ever to host a virtual event.

Not-so-great news! Every B2B brand you’ve ever heard of is ALSO hosting virtual events. And most of us are sick to death of staring at a screen 24/7.

That doesn’t mean to not do virtual events. But it does mean we have to be more strategic about putting one together. You have to bring all of your marketing might and prowess to bear in order to make sure your event is attended, and that the attendees have a great experience.

Let’s take a look at a few things you can do before, during and after a virtual event to kick it up to the next level.

13 Top Strategies For B2B Marketers To Host & Promote Live Virtual Events

How Influencers & Best Answer Content Help B2B Marketers Dominate in Search #CMWorld

Lee Odden on Sep 27th, 2021
B2B Marketing, Content Marketing World, SEO

Great content isn’t so great if it’s not easy to find. And findable content isn’t so effective if it’s not trusted.

Content is the reason search engines began and yet many B2B content marketers are not taking full advantage of opportunities to attract customers that are actively looking. Instead, the content marketing function at many B2B companies is more about creating content and not so much about promoting it.

Where Has the Marketing in Content Marketing Gone?

The problem with content marketing that focuses mostly on content creation is that the marketing is missing. Sure, B2B brands can throw advertising at their new content to attract visitors – but do B2B buyers love clicking on ads?

How Influencers & Best Answer Content Help B2B Marketers Dominate in Search #CMWorld

Find, Engage and Close: Demandbase’s Jon Miller on Recasting the B2B Marketing Automation Journey #B2BMX

Lane Ellis on Feb 25th, 2021
B2B Marketing, Integrated Marketing, Marketing PR Conferences

How can B2B marketers recast the marketing automation journey to meet today’s challenges and be ready for those to come?

Jon Miller, chief marketing officer at Demandbase, recently presented a session at the 2021 B2B Marketing Exchange Experience virtual conference, and explored new account-based marketing best practices.

Although this pandemic year at #B2BMX won’t see B2B marketers gathered in the event’s usual sunny Scottsdale, Arizona location, many new attendee opportunities were on tap virtually.

Refresh, renew, remix has been the conference’s theme this year, and to help ease the lack of physical networking, #B2BMX included a Spotify music playlist, live music performances, and even various charitable elements.

Find, Engage and Close: Demandbase’s Jon Miller on Recasting the B2B Marketing Automation Journey #B2BMX

Microsoft’s Miri Rodriguez on How B2B Marketers Are Embracing Empathy For Better Customer Storytelling #B2BMX

Lane Ellis on Feb 24th, 2021
B2B Marketing, Marketing PR Conferences

How do B2B marketers who fully embrace empathy build stronger relationships?

Miri Rodriguez, storyteller and internship program head at Microsoft, recently presented the opening keynote at the 2021 B2B Marketing Exchange Experience virtual conference, and asked this important question.

Although this pandemic year at #B2BMX won’t see B2B marketers gathered in the event’s usual sunny Scottsdale, Arizona location, plenty of new attendee opportunities were on tap virtually.

Refresh, renew, remix has been the conference’s theme this year, and to help ease the lack of physical networking #B2BMX included a Spotify music playlist, live music performances, and even various charitable elements.

Miri began by looking back at the history of empathy in B2B marketing, to when empathy was new to the B2B space, especially the practice of considering it a leading component of the digital experience.

Microsoft’s Miri Rodriguez on How B2B Marketers Are Embracing Empathy For Better Customer Storytelling #B2BMX

7 Keys To Successful B2B Influencer Marketing #MPB2B

Lane Ellis on Nov 11th, 2020
B2B Marketing, Influencer Marketing, MarketingProfs B2B Forum

MarketingProfs educational content director Kerry O’Shea Gorgone kicked off an insightful #MPB2B Forum 2020 session with our CEO Lee Odden exploring B2B influencer marketing, “New Research: How to be Successful With Influencer Marketing.”

Lee began by explaining that when it comes to B2B influencer marketing, to create and maintain a successful program you’ve got to do the hard work and be smart about it, and set about to demystify some of the lesser-known aspects of B2B influencer marketing by sharing what he’s learned from having been deeply involved with the practice for the past eight years.

Let’s take a look at the new B2B influencer marketing research Lee explored in his insightful MarketingProfs B2B Forum #MPB2B 2020 session.

1 — Utilize Influencers to Rise Above Pandemic Uncertainties

7 Keys To Successful B2B Influencer Marketing #MPB2B

LinkedIn’s Ty Heath: 3 Enduring B2B Marketing Trends #MPB2B

Lane Ellis on Nov 5th, 2020
B2B Marketing, MarketingProfs B2B Forum

While MarketingProfs B2B Forum’s Ann Handley was introducing Ty Heath, director of market engagement at The B2B Institute at LinkedIn*, for her keynote, “Evolve your Strategy: 3 Mega Marketing Trends to Outperform Your Competition,” she shared that one of the advantages of holding the event virtually for the first time was that you could be three places at once by being able to watch all sessions once the conference concludes.

2020 marked Ty’s third year speaking at #MPB2B, and her first keynoting the event, and for the occasion Ann shared her hand-drawn portrait of Ty.

LinkedIn’s Ty Heath: 3 Enduring B2B Marketing Trends #MPB2B

Adobe’s Rani Mani: 5 Tips For Creating Your B2B Influencer Marketing Love Affair #MPB2B

Lane Ellis on Nov 4th, 2020
B2B Marketing, Influencer Marketing, MarketingProfs B2B Forum

Rani Mani, head of global employee advocacy at Adobe* delivered an impassioned presentation filled to the brim with B2B influencer marketing insights, with a special focus on how the best influencer relationships are in essence not that different from successful personal relationships.

Rani explained how she’s come to have a love affair with influencer marketing, and shared the process she uses to help turn mere social media heavyweights into long-term and deeply-engaged Adobe advocates — a plan than can be implemented by any brand willing to put in the time, effort, and especially the passion that Rani and her team have.

Adobe’s Rani Mani: 5 Tips For Creating Your B2B Influencer Marketing Love Affair #MPB2B

10 Must-See Sessions at MarketingProfs B2B Forum 2020 #MPB2B

Lane Ellis on Nov 4th, 2020
B2B Marketing, MarketingProfs B2B Forum

MarketingProfs B2B Forum 2020 will be the center of the B2B marketing world this week, as many of the world’s leading B2B marketers gather virtually on November 4 – 5 to learn and exchange the industry’s latest research and insight.

This year’s first-ever virtual edition offer a vast array speakers and sessions relating to all areas of B2B marketing, and while we’ve already shared our handy list of “25 Top B2B Marketing Influencers To Follow In 2021 #MPB2B,” we also want to provide you with a list of some of the sessions that we’re most looking forward to this week during #MPB2B.

Here are 10 sessions that stand out to us as must-see presentations as we head towards 2021 and beyond.

10 Must-See Sessions at MarketingProfs B2B Forum 2020 #MPB2B

Five Can’t-Miss Sessions from Virtual Pubcon 2020

Joshua Nite on Oct 13th, 2020
B2B Marketing, Marketing PR Conferences, Pubcon

The one silver lining in our current reality is the “virtual event.” Sure, we’re all stuck at home, but at least we can have several entire marketing conferences beamed directly to our laptops.

Granted, there’s a distinct lack of cocktails and networking opportunities. You have to supply your own drinks and try to convince your own pets to follow you on LinkedIn (currently mine are still mulling it over).

“Sorry, we only have Facebark.”

The latest conference to go virtual is industry stalwart Pubcon, celebrating its 20th year. This search-centered event never fails to round up fascinating speakers with a ton of experience in search and content marketing.

Here are my top five can’t miss sessions for Pubcon’s Virtual 2020 Conference.

Five Can’t-Miss Sessions from Virtual Pubcon 2020

50 Top B2B Content Marketing Influencers To Follow in 2021 #CMWorld

Lane Ellis on Oct 7th, 2020
Content Marketing, Content Marketing World

The all-virtual Content Marketing World 2020 is upon us. As the largest content marketing conference in the world, CMWorld brings together a stellar array of talented professionals who are loaded with curiosity for future trends, marketing knowledge, and aspirations for new successes in the post-pandemic world. For the past 12 years leading marketers from all over the world have gathered in Cleveland, Ohio for one of the world’s strongest content marketing events, and for this unusual year Content Marketing World is entirely virtual.

Readers of our blog know we have a long history with the conference starting at the beginning, with 10 years of speaking and attending along with seven years of partnering with the Content Marketing Institute to develop speaker and influencer content marketing campaigns.

50 Top B2B Content Marketing Influencers To Follow in 2021 #CMWorld

B2BMX 2020 Wrap Up: B2B Marketing Evolved

Lee Odden
B2B Marketing, Marketing PR Conferences

Over the past 10 years that our marketing agency has been focused on B2B marketing, there have been many changes: From the advent of marketing automation and social media to the growing popularity of interactive content, ABM and influencer marketing.

Staying on top of trends and best practices requires continuous innovation, education and cycles of marketing optimization. The reward for this continuous effort is staying one step ahead of the competition in the form of quality and performance.

Events play a big role in the ongoing effort to draw on the collective wisdom of the B2B marketing industry and last week TopRank Marketing wrapped up speaking and attending our 8th B2B Marketing Exchange conference. In case you missed the conference, here are a few highlights:

B2BMX 2020 Wrap Up: B2B Marketing Evolved

Break Free B2B Series: CMI’s Stephanie Stahl on Data-Driven Event Planning and Promotion

Caitlin Burgess
B2B Marketing, Content Marketing World, Video Interviews

Planning events isn’t easy. Heck, scheduling a meeting with a small group of colleagues can be an exercise in strategy and patience. Now imagine if you were responsible for creating the preeminent educational experience for 4,000+ content marketers, featuring 225 inspiring speakers, and over 123 hours of amazing content?

That’s what Stephanie Stahl, General Manager at Content Marketing Institute, and her event team does each year while planning the Content Marketing World Conference and Expo.

Joshua Nite, our Senior Content Marketing Manager, was able to snag a few minutes with Stephanie on the last day of Content Marketing World 2019 to learn how her team delivers an amazing experience year after year. Unsurprisingly, success requires a lot of work, data, and content.

Break Free B2B Series: CMI’s Stephanie Stahl on Data-Driven Event Planning and Promotion