TopRank Marketing Editor

PubCon: Social Media – The Big Sexy Buzz

TopRank Marketing Editor     Online Marketing, Pubcon, Social Media

Social Media: The Big Sexy BuzzYou may or may not be using social media tools such as Twitter, Facebook, or Digg in your business. The overarching theme from this panel at PubCon was… why not, what do you have to lose?

Social media gurus, including Warren Whitlock, Co-Author of The Twitter Revolution, Brian Carter, Director of Search Marketing for Fuel Interactive, Guillaume Bouchard, CEO of NVI, and Kent Schoen, Facebook Product Manager, joined forces at this session to discuss the Big sexy buzz around social media and provide some food for thought to convince skeptics that social media can be a successful marketing channel.

Warren Whitlock kicked off the session discussing twitter habits.

There are two stages of Twitter:
1.    Denial: Why would anyone care what I ate for breakfast?
2.    Reluctant Acceptance: I have a Twitter account but haven’t seen any traffic

TopRank Marketing Editor

PubCon: Understanding the Complex Social Media Marketing Playing Field

PubCon: Understanding the Complex Social Media Marketing Playing FieldBuilding and designing a successful social media campaign can be a lot like designing and building a skyscraper. You need to research the materials, lay a strong foundation, and continue regular maintenance to ensure your building, or social media promotion, doesn’t collapse.

In Understanding the Complex Social Media Marketing Playing Field, moderator Joe Laratro led a panel of social media marketing architects who shared their social media design tips.

Rand Fishkin, CEO of SEOmoz, gave an overview of some of the various materials an online marketer can use when constructing a social media plan. Michael Gray, president of Atlas Web Service, created a strategic design plan for building successful social promotions. Cameron Olthuis, CEO of Factive Media, outlined best practices for interacting with social communities in ten steps. Neil Patel, CTO of Advantage Consulting Services, Inc., ended the session with a controversial look at “the dark side” of social media marketing.

Lee Odden

Pubcon 2008 Keynote Shawn Rorick of Cirque du Soleil

Lee Odden     Marketing PR Conferences, Pubcon

Brett TabkeThe WebmasterWorld Pubcon conference in Las Vegas opened up today with remarks from founder Brett Tabke, who mentioned that only about 30% of the content of this year’s event are dedicated to search marketing. The rest is made up of social media and other related internet marketing topics.  As interests in the industry changes, Pubcon is also evolving.

The opening keynote presentation was done by Shawn Rorick of Cirque du Soleil who talked about the changing media and marketing landscape and how online marketers need to focus on consumers, learn traditional media language and focus not so much on linear marketing but on prioritizing what online marketing tactics make sense in a fragmented web.

Shawn Rorick Cirque du SoleilThe amount of information in the world doubles roughly every 6 months. The speed and availability of information via cloud computing means a sea change for marketers.

Lee Odden

Upcoming TopRank Conference Schedule

I promised myself I’d slow down on conference speaking last year and while I’ve turned down more offers this year than ever before, (and been turned down myself the one time I formally pitched) some really great opportunities have popped up.

Here are the upcoming conferences I’ll be speaking at for pretty much the rest of this year not including private company engagements:

Aug 20, 2008 – Search Engine Strategies, San Jose
Presenting: “SEO Through Blogs and Feeds”
Presenting: “News Search SEO”
Media Sponsor
TopRank is sending 4 bloggers to cover the event (Thomas, Jessica, Dana and Ashley)

Sep 18, 2008 – OMMA Global, NYC
Panel: “Digital Asset Optimization”

Sep 20, 2008 – Blog World Expo, Las Vegas
Moderating a Panel: “SEO and New Media
Media Sponsor

Lee Odden

What Conferences Are You Attending?

Facebook Marketing Panel Web 2.0 Expo

Jeremiah Owyang posted recently asking his readers what conferences they would be attending in the coming months and I thought that would be a great question for Online Marketing Blog readers as well.

Over the past 3 years we’ve been focused on search marketing conferences but have expanded more into direct marketing, interactive and PR. We’ll continue that trend the rest of this year but with more conferences outside of search as our online marketing agency evolves.

Conferences that I’m attending in the coming months include:

Lee Odden

Pubcon Images: The “pub conference”

Lee Odden     Pubcon

The

The last day of WebmasterWorld’s Pubcon is literally a gathering in a pub. This is the genesis of how Pubcon was started, an informal gathering of members from WebmasterWorld. Through the efforts of Brett Tabke and the community, it has grown into one of the finest search marketing conferences with thousands of attendees, major corporate sponsors, top notch speakers and a spirit like no other event. There’s a real sense of community and “co-opetition” amongst participants that makes it a great place to learn and network.

Here are my final favorite photos from Las Vegas Pubcon and a few with friends from iEntry afterwards.

Wynn Las Vegas
Wynn Las Vegas

Brian Prince Lee Odden
Sport coating the BOTW colors

Danny Sullivan Melanie Mitchell
Danny Sullivan and Melanie Mitchell

Greg Boser
Greg Boser and friends

TopRank Marketing Editor

Pubcon 2007 Round-Up

TopRank Marketing Editor     Online Marketing, Pubcon

pubcon-vegas-2007.jpg

Looks like Lee has been working hard trying not to get in trouble out there in Las Vegas at the WebmasterWorld Pubcon conference this week. At least, his posts show he has been productive!

Below are the Pubcon session overviews, photo posts and video interviews with other folks hanging out in Vegas. Lucky!

Pubcon 2007 Sessions:

Pubcon Photos:

Pubcon Videos:

Lee Odden

Pubcon Session: Press and Public Relations Campaigns

SEO PR Tactics Measurement

The last session of the day for me was “Press and Public Relations Campaigns” with Robin Liss of Reviewed.com and Joe Beaulaurier from PRWeb. Moderation duties were scheduled to be handled by Brett Tabke but were switched at the last minute to Melanie Mitchell, VP of SEO/SEM at AOL. Sorry Brett, but I don’t think anyone had a problem with the switch. 🙂

Robin presented a case study for a promotion on the iPhone her site wirelessinfo.com did using multiple channels including Digg and a YouTube video that went viral. Joe presented the multiple media format press release options offered by PRWeb.

Lee Odden

Pubcon Session: Blogger Reporter Panel

Blogger Reporter Panel
If someone has a better photo, please link in the comments

On day three, the last day of sessions at WebmasterWorld Pubcon here in Vegas, I participated on a panel called, “Search and Blogging Reporters Forum” with Rand Fishkin and Andy Beal.

Mike McDonald
Moderation duties handled by Mike McDonald. Basically, it was a round table-style discussion about blogging in the SEO industry as well as blogging as a marketing tool. There were some good points about using blogs as a public relations tool as well as some debate about hosting team blogs separately or all under the company domain name.

Rand Fishkin
There was some nice back and forth with Andy and Rand plus great questions from Mike and the audience.

Celebrity Audience: Bill, Lisa, Jane, Tamar

Lee Odden

Pubcon Video: Melanie Mitchell AOL

I met Melanie Mitchell at last year’s Pubcon and was amazed at what a job being a Vice President of SEO/SEM at a company like AOL must be. The insights she shared in a keynote presentation at the WebGuild’s Searchnomics conference were impressive so I was fortnuate to get a few minutes of her time to do a short video interview on what she does for AOL and what some of her challenges and accomplishments have been.

[youtube]http://www.youtube.com/watch?v=q2_eUI7SbUQ[/youtube]

Be sure to check out the TopRank SEO video channel on YouTube for interviews from Pubcon and many other search marketing event.

Lee Odden

Pubcon Photos: Exhibit Hall

Lee Odden     Online Marketing, Pubcon

At every conference there’s an exhibit hall and that’s where plenty of meet and greet networking happens as well as interesting discussions with vendors that server the search marketing industry. There were a good number of exhibitors at Las Vegas Pubcon including Google, Yahoo and Microsoft as well as a variety of vendors ranging from enom which sported a Ferrari to PRWeb to Bruce Clay.

Here are a few photos from the exhibit hall floor:

Vroom! Ferrari and Melanie
Melanie Mitchell making the car look good

Avi and Neil
Neil Patel making the BOTW tank top look um, interesting.

Avi, Chris, Todd and Jim
New York SEOs

Susan Esparza Lisa Barone
Super bloggers Susan Esparza and Lisa Barone

Google
The Google

Yahoo
The Yahoo

Mike McDonald Brett Tabke
Mike McDonald from WebProNews and Brett Tabke in a “Meeting of the minds”

Shoemoney
Shoemoney

Lee Odden

Pubcon Session: Enterprise SEO

Enterprise SEO

The Enterprise Level SEO and SEM Issues panel included a great roundup of search marketing expertise with Andrew Gerhart, Scott Polk, Tanya Vaughan and moderation duties handled by none other than Bruce Clay.

First up was Andrew Gerhart, VP of Search for Source Interlink Enthusiast Media who asked, “Are SEO Technicques different for enterprise SEO?”, and then went on to list similarities and differences along with common problems and solutions.

Same:

  • SEO basics
  • Content focus
  • Link popularity

Different:

  • Impact of basics
  • Internal link structure

When building and optimizing a big site, it’s important to define and optimize the site structure. Think about all the ways a user wants it broken down. Design the structure to be more horizontal and avoid silos in preference of themed pyramid structures.