B2B Marketing Blog - TopRank®

B2B Marketing views, news and interviews.

Session: SMX Social Media Marketing Essentials

Wecome to SMX Social Media!

SMX Social Media kicked off Tuesday morning in the Metropolitan Center in New York with a session entitled Social Media Marketing Essentials. Moderated by Danny Sullivan, editor-in-chief of Search Engine Land, this kickoff session reviewed the basics of what you need to know in the world of SMM.

Rand Fiskin of SEOmoz spoke first of the importance of social media and why it is important. From April 2006 to April 2007, social media use increased by 668%. These statistics are incredible, and with social media usage increasing every day, it is important to make sure you at least understand what it is and if you choose to use it with your company, what you can do with it.


Session: SMX Social Media Marketing Essentials

Social Media Roadtrip: DMA07, SMX & PRSA International

Next week starts one heck of a week starting with DMA07 in Chicago, the largest marketing conference in the world.  On Tuesday afternoon I am speaking on a panel called “Desperately Seeking Links Baiting, Buying and Socializing for Links” with Stephan Spencer, Seth, Besmertnik and Eric Ward.

Then on Thursday, I will be presenting as part of a post conference workshop on new media, specifically social media, with Joseph Jaffee of Crayon. Wednesday afternoon and Thursday morning Joseph is covering blogs, podcasting, video casting and Second Life/virtual worlds. Thursday afternoon I will be presenting on social bookmarking and SEO as well as a grab bag session on Yahoo! Answers, Facebook, YouTube and Flickr. I might have picked a slightly different mix of applications to talk about but then again the topic selection wasn’t my call.


Social Media Roadtrip: DMA07, SMX & PRSA International

Blogging SMX Social Media New York

TopRank Marketing Editor
TopRank Marketing Editor
Search Marketing Expo, Social Media

October is by far my favorite month here in Minnesota, and unfortunately I have to leave it for a couple of days. However, the time will be well worth it as I will be representing TopRank’s Online Marketing Blog by blogging the SMX Social Media conference in New York City on October 16th and 17th.

Being in the thick of marketing and promoting web sites using social media my entire time at TopRank has given me a sincere appreciation for those who have achieved real expertise with results to back it up. With Danny Sullivan’s SMX conference, the interactivity of it all and getting to know others with similar interests who may actually be able to add value to my own knowledge is something I am looking forward to.


Blogging SMX Social Media New York

Interview with Danny Sullivan & Neil Patel on SMX Social Media

Spotlight on Search Interview with Danny Sullivan of Third Door Media and Neil Patel of Advantage Consulting Services

danny-sullivan.jpgneil-patel.jpg

Next week the next of the Search Marketing Expo (SMX) conference series kicks off in New York: SMX Social Media. Developed by search engine industry legend Danny Sullivan and social media guru Neil Patel, the agenda for this event mixes strategic direction with plenty of practical advice sessions ranging from social news to social bookmarking to social networking with a double dose of Wikipedia on day two.

Danny and Neil were good enough to take some time out just a week before the conference to do a short interview covering the adoption of social media marketing by old school marketers, social media as a stand alone marketing channel, breaking out the crystal ball on the future of social media and rating which of the most popular social media sites will be successful.


Interview with Danny Sullivan & Neil Patel on SMX Social Media

Interview with Chris Sherman of Third Door Media


Spotlight on Search Interview with Chris Sherman, Executive Editor, Search Engine Land

Chris Sherman
Photo Credit Liana Evans

Online Marketing Blog is very fortunate this week to have a special interview with Chris Sherman, Executive Editor at Search Engine Land and long time observer/analyst/practitioner/advocate in the search engine marketing industry. Chris has been a instrumental influence in the growth of the search marketing industry with his 10+ year old search consulting practice, past involvement with Search Engine Watch and Search Engine Strategies as well as his new role as Executive Editor at Search Engine Land, running the Search Marketing Now webcasts and helping to program SMX conferences.


Interview with Chris Sherman of Third Door Media

Reader Poll: Can SES, SMX and Pubcon Coexist?

SES New York Audience

A lot has changed in the search marketing conference industry in the past year. The biggest news being the addition of Kevin Ryan to oversee Search Engine Watch and Search Engine Strategies along with the departure of Danny Sullivan from SES to start his own venture, Third Door Media and the Search Marketing Expo or SMX series of conferences.

Additional news includes the success of new conferences like MediaPost’s Search Insider Summit, programmed by David Berkowitz as well as the reduction in conference dates for Brett Tabke’s WebmasterWorld’s Pubcon down to one (albeit, temporarily) in Las Vegas. With the number of new and niche conferences popping up it begs the question as to whether the market demand can support so many events?

reader poll


Reader Poll: Can SES, SMX and Pubcon Coexist?