Have you ever created content that sucks? Or worked really hard on something, dedicating a ton of resources, only to have it under-perform or not earn the reach and impact you wanted? You’re not alone.
Despite the fact that content marketing has becoming increasingly popular among B2B companies this year, only 44% of them have a documented content strategy. This creates marketing silos that limit the benefits of creative and shareable content, which basically results in crappy content.
A diverse, creative, and strategic content plan can break down silos and help create content that resonates with your target audience while increasing social shares, network size and engagement.